Expect RESULTS from Your Email Campaigns, really?
Email has many benefits; it’s fast, inexpensive, targeted and measurable. You can test it with numerous variables to see what combinations work best and change up a campaign as needed. Email marketing puts you in control of the returns you receive, with the ability to get the RESULTS you want.
7 Steps to get RESULTS from Your Email Campaigns
Refine your Goals – are you looking for more customers, more traffic more leads?
Enthusiastically create your email campaigns – do not forget to include a call to action (ask for the sale, email address or visit) and a related landing page for your offer.
Select and Target your audience with segments and personalized messages tailored to their preferences.
Use A/B Split Testing – try different variables, a secondary landing page, change colors, and insert different graphics. Make sure to randomize your test group.
Listen to your subscribers – send your message at the time your recipients want them. Know the composition of your list: business email addresses versus generic email addresses, State based or overseas recipients: timing may be everything.
Track and Measure your results – from beginning to end: opens to purchase.
Simply put, improve on your next campaign – compare statistics from previous mailings, look for weakness; review your call to action, time of day, content.
Create * Share * Grow
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