Experienced Email Marketers 6 Quick Hot Tips from 2012
1. Engage with your signups and existing members with a preference center, capture data and content interests.
2. Personalize your messages, tested and proven to realize higher open rates.
3. When planning an integrated marketing campaign: keep your messages consistent in all marketing channels. Center your efforts around email marketing to drive awareness, responsiveness, want and action.
4. When you understand your audience, use a strong call to action in your marketing messages, don’t be wimpy – And always tell the recipients what’s in it for them.
5. Segment your email list to speak to individual groups and their interests. Targeted messages work wonders.
6. Mobile marketing is not for every business.
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