Announcement Lists

Email Marketing Trends of 2015 that Spilled Over to 2016

Email Marketing Trends of 2015 that Spilled Over to 2016

Predictions are like opinions, everyone has them.  How are the 2016 email marketing trends turning out for you this year?

We, at Dundee Internet have found, this year, attention being placed on:

  • Personalization, which is not limited to just saying “Hello Mr. Brown”, as Marketers are being more personal with:
    1. Dates: This includes sending an email for Birthdays, Anniversaries, Congratulations on their 365th email campaign, Holidays,  “It’s been 6 months since you purchased your first Motorcycle” to sending dated invitations to local events.
    2. History: More marketers send triggered emails based on the past actions of the customer. For example, “We are sending you this coupon because you buy our chocolate every Halloween.”
    3. Actions: Emails are constantly sent to increase ROI.  “Mr. Brown, thank you for your recent purchase, do you need a carrying case for your new tablet?”
    4. Localization: Our Marketer’s use segments to send relevant, timely emails. Perhaps to a specific zip code, city or country; or maybe just to people with the last name Brown.  With built-in automation, these emails are sent at specific days and times with attention to geographic location.
  • Sending one-on-one Emails:  Dundee Internet has software that allows our customers to use Conditional Content Commands. This allows blocks of text or graphics to be added into their messages. This creates unique, one-to-one emails tailored to the needs and interests of their recipients.
  • Predictive Sending:  Marketers would like to know what motivates someone to buy and when they will buy again.   Our customers send surveys using our hosted software Aurea (Lyris) LM with pointed questions. Using the results, they study buying patterns and past buying habits to try to predict the next customer purchase. Email campaigns are tailored and sent based on their findings.

What we trends we see for content:

  • Embedded Content: More Marketers tend to send out interactive emails. Some emails play music or a video when an email loads or show a special image. Some have great success with this, and some do not.  Marketers with recipients that have issues with loading images and other media, are segmented into their own group and sent the same email without embedded content.
  • Devices on Board: The way email is sent remained the same. However the way the message is read, has slowly adapted to  smart phones, tablet and wearable devices.

phone emailWhile remaining desktop and laptop friendly.  All these devices influence the way our marketers send out campaigns, and this influence will continue way past 2016.  Eventually the same email message must be readable and interact with the all the different applications.

With Dundee Internet, when our Marketers create a “mobile friendly” email with our HTML editor, our list hosting software automatically creates a text copy. This will allow wearable users to read marketing email messages on those little tiny wearable device screens.

  • Dynamic Content: Our customers can send the HTML content on their website, forms, and landing pages. Allowing emails to be customized based on the recipient. Aurea (Lyris) LM uses custom scripting to insert complex, dynamic content into their messages.
  • Email Quality, that’s totally up to the marketer.  Most ESPs can give you the tools to create, send and deliver your emails, but the content is up to you.

You may have considered these trends and wondered what will 2017 bring.  We believe in 2017: Personalized emails will become the norm. Look for more automation and integrated features. With advanced email marketing tools,and analytical data, we believe there will be a greater interest in predict marketing.

We think the process of creating cutting edge emails will get simpler while being more robust. Finally, more companies will develop tools specific to Aurea (Lyris) LM using Aurea (Lyris) LM’s API.

What are your email marketing predictions for 2017?

Do Not Be Hard On Your Soft Email Bounces

Do Not Be Hard On Your Soft Email Bounces

https://wordtothewise.com/2014/08/asynchronous-bounces/Are you one of those marketers that faithfully remove those email addresses from your members list?  OR are you that marketer than just cannot let go of that bounced address, adding it back for future mailings?  After all, most bounced emails are the result of full mailboxes right?  Well actually no, most aren’t.  A full mailbox is easily identified in most ESP’s reports.  Automation tools, like the ones built into (Lyris) Aurea ListManager, handles those types of bounces for you. In fact (Lyris) Aurea ListManager™ by default will handle all the error mail.

If your ESP does not have full automation, a bounce report in hand will allow you to manage them manually. Allowing you to maintain that great response rate you get after each campaign. This is easy to do once you know the different type of email bounces and categories, as follows:

The Bounce Categories

We can categorize email two ways: synchronous or asynchronous.  Synchronous bounces are instantaneous as the failed delivery attempt is returned back immediately.  An asynchronous bounce is a message that, after a period of time, is returned after the message was sent out.

The way the message is intercepted will determine the speed in which it is returned in bounce state.

  1. An email sent to an invalid address for example, will be terminated. When the receiving server identifies the address as invalid, the connection is cut, the email is returned: a synchronous bounce.
  2. An asynchronous email bounce occurs when the receiving server attempts to process the invalid email. The server acknowledges the message and continues to attempt to deliver it until the delivery fails.  For example, if a mail server accepts a message and later determines the user does not exist that recorded bounce is asynchronous.

Once an email falls in one of these two categories: synchronous or asynchronous, it is further assigned a type. This is identified in the return email header.

The Soft Bounce

A soft bounce (transient failure) is an email that has been returned back to the sender. The mail is undelivered after it has been accepted by the recipient’s mail server.  This is usually a temporary condition with an expectation of clearing up in the future.  However, it is good practice to monitor these and remove them from your list. Advanced email tools automatically handle this process.

For example, our software by default, will try to send a message three times – the initial send, and two retries.  If a mail server reports that an address is permanently non-deliverable, ListManager will only attempt to deliver it once.  This is known as a permanent failure or hard bounce.  Messages that are undelivered for other reasons, like a full mail box, are known as a transient failure or soft bounce.  In that instance if an address is undeliverable initially, including all the retries it’s considered to have only bounced once.

Soft Bounces may occur when

  1. An Email is returned undelivered because the receiver’s mailbox is full at that time.
  2. An Email Message Size is too large to be delivered.
  3. Auto responders, such as a vacation or out of the office message may be incorrectly reported as a bounce.
  4. The connection to the sending or receiving server timed-out.
  5. The connection was refused.
  6. Network issues.

The Hard Bounce

All things not being equal a soft bounce on one sever maybe interpreted as a hard bounce on another server.  A hard bounce is normally perceived as a long-term or permanent condition. Is is generally not expected to clear up any time soon.  It is good practice to remove hard bounces when they occur.  However, you might want to develop an internal policy to remove the address after a few consecutive returns. Hard bounces may clear up: i.e. temporary system fault or a blacklisted domain.

Hard Bounces may occur when
  1. The recipient address is misspelled.
  2. The user doesn’t exist
  3. Your domain is blacklisted

Some ESP’s such as Dundee Internet, offers a more granular bounce grouping. Rather than just a “Hard and Soft Bounce” report, accentuated with a uniquely colorful graph for easy evaluation.

Next time you send your campaign, review your bounce report.  It should give you enough details to distinguish which bounces came from where and why. Manage your email addresses to maintain that great response rate you work so hard to achieve.  It’s well worth it.  If your ESP isn’t giving you the detail you need, drop a note to sales@dundee.net  I’ll send you a sample report. 

12 Secrets of Email Marketing You Need to Use

12 Secrets of Email Marketing You Need to Use

Have you noticed the volume of monthly emails you receive from your favorite retailer have increased significantly just after Halloween?  As retailers step up their game in anticipation of Holiday sales,  their one email a week/month has turned  into two or three.

Internet statistics support this growth worldwide,  reporting that early season marketing emails have increased over 70% compared to last year.  So far, open rates remain fairly stable indicating subscribers of all types of retail newsletters continue to accept this increase with open arms.

If you’re in the retail email marketing race because the majority of your sales occur in November and December you’re not alone. There’s plenty of competition and the email marketers who captures the subscribers eye and wallet, wins.email strategy

So, how do you stand out??   Let me show you how. . .

  1. Holiday emails are not equal, and timing is everything.   Start your campaigns at the beginning of the Holidays, right before Halloween.   At this stage your  you’re looking to attract and maintain interest for future sales and want to keep the momentum going.  Expect a decline in open rates on certain days;  Thanksgiving, Black Friday, Cyber Monday.  Compare your data from last year’s Holiday’s email campaigns to make intelligent marketing decisions. Was you emails better received on Black Friday, or were your subscribers occupied with mass shopping and early in-store deals?
  1. You’ve heard it before, segment your list. You will get better open rates, click-throughs and referrals. A focused message sent to a targeted group within your list, is the most powerful email tactic available to you. Using segmentation you can target your non-active subscribers, the ones, for example who purchased once during the year,  to those  subscribers who purchased bathing suits for their winter vacations last week.  Segmenting your list is a great way to market: mailing personalized segments with triggered mailings, you can’t go wrong.
  2. Do your emails yell “this is urgent, do this now?”  Create emails that have a sale deadlines, offers that expire, coupons that are only valid with an in-store purchase or free shipping if they buy now. Use call-to-actions that require your subscriber to visit your  landing page to fill out a form to receive a coupon or a free in store consultation.
  1. Friend- a- tize your messages. Create offers for your customers that are easy to get.   You might offer free gift wrapping – include a check box to select the color,  a box of candy- ask if they want that to ship to a different address,  or recommend a complementary product to go along with the one they just purchased,  add a link to the wallet that matches  the purse they selected,  with a simple checkout- out method for all.
  1. Always send a confirmation when someone buys; use please and thank you for best results.  Explain your return polices in your confirmation letter so you know they read them.
  1. Keep up with technology. You read marketing emails on your mobile device, why would your customers be any different? Use the right template for the right campaign, and if you’re not a designer, contact Dundee, we have the template you need.
  1. Encourage your list members to share their good deal with their friends on social media. Add social media sharing icons in your message, make it easy for them to pass on your coupons and share your in-store sales with others.
  1. Keep in mind the Internet could make your company a world-wide retailer. State your international policies online, preferably on the landing page associated with your email campaign. If you don’t ship overseas or rather not deal with our bordering neighbors, say so.
  1. Just because your call-to-action ended your sale on bathtubs on December 15, it’s no reason to stop sending your marketing campaigns on December 15. Make sure some of your offers cover January too. Remember, shoppers never stop shopping until that last return has been exchanged, upgraded or refunded and most of that takes place in January. Have offers ready and keep those campaigns coming for those post-Christmas sales. Dundee allows you to create triggered emails so you can send a follow up offer to a purchase on your time table.
  1. And what about gift cards? Offer a 5% – 10% discount on an after Christmas gift card purchase. Don’t let those cards expire as they represent not only a purchase, but an opportunity to up-sell with complementary items.
  1. Suggest to the savvy shopper that they deserve a gift too. When you have those special personal items on sale, target those readers who fit into that segment. Target your female members with offers especially for them, perfume, jewelry, hot cocoa. Whatever you sell, sell it to your list members.
  1. It’s never too late to start a Holiday Campaign: everyone likes something fresh and new. If you missed the October rush, don’t disappear, you have several weeks to catch up.

How to Say Hello the way Your New List Subscribers Will Love

How to Say Hello the way Your New List Subscribers Will Love

As soon as someone subscribes to your email newsletter, right after they confirm their membership, immediately Email a Welcome Letter:

Use this opportunity to set readers expectations
Tell them about your loyalty programs and the special benefits they will receive as a list subscriber
Consider including a special offer
Provide a link to their profile page
For more information visit: https://mailinglistservices.com/you-are-welcome/

How to Say Hello that helloyour new List subscribers will love
Dundee Internet List Hosting  “It’s just terrific, It is just what we need.”   Jeff, Attorney at Law
– See more at:

https://mailinglistservices.com/testimonials

From Our List to Your House – list hosting features to keep you happy all year, every year.

From Our List to Your House – list hosting features to keep you happy all year, every year.

More Comprehensive Reporting and tracking capabilities
Easy Content Creation
Reactive and proactive flexibly control
Real time Powerful Campaign Capabilities
Your best choice for an ESP, Dundee Internet Services Inc.Bell

Campaign automation and real-time messaging
HTML templates or build your own with embedded tool
Refer a friend, track opens, click- through and forwards
Integrated analytics
Set throttling
Track visitor behavior across websites and campaigns
Member Add Enhancements
Automate transactional messaging for one-to-one marketing in real time
Seamless Integration with Enterprise Connectors

How Many YAHOO Email Subscribers Will You Lose?

How Many YAHOO Email Subscribers Will You Lose?

In June, Yahoo announced their plans to recycle all of their inactive Yahoo ID’s (Yahoo email accounts) starting on July 15th. If you have not logged into your Yahoo account for at least a year, and want to keep your Yahoo ID active, simply log into your Yahoo account by July 15 2013.

bounce

Bounced mail in all forms

July 15 2013  starts the 30-day end date, when theoretically:

1. All inactive Yahoo email accounts will hard bounce any email sent to them.

2. Yahoo will unsubscribe inactive accounts “from commercial emails such as newsletters and email alerts.”

3. During this time you can sign up for an inactive Yahoo email ID, however you need to  wait until August 15 2013 the drop-dead date for completion, when, according to Yahoo, it will be revealed if you actually got the Yahoo ID you asked for.

Rumor has it that recycling these inactive Yahoo accounts can lead to potential:

1. Mass identify thief:  My email back up on Amazon.com is a yahoo account, forwards to my main email.  I only got the Yahoo ID email because Amazon wanted a secondary email address.  I haven’t purchased anything from Amazon for a long while, and gee, I forgot about the account until recently when I checked my credit card statement.  I tried to log on I can’t: someone else has my old Yahoo ID and apparently, now my credit card information too.

2. Increase reports of SPAM:  The “NEW” pat@yahoo.com  didn’t subscribe to your list they certainly didn’t opt-in.

3. Hacking made easy:  Yahoo is everywhere: Using a Yahoo ID for your “professional” website is a bad idea, especially since no one emails you at that address; customers and prospects always call you or send their inquiries to a different department. The Yahoo ID attached to your site, just sat dormant and now it doesn’t even belong to you – you can remove it from your website and business cards now.

4. Deception:  Your former company insisted that everyone get Yahoo ID for company email.  You left a year ago, you never deleted your Yahoo account, and the former company has your Yahoo ID as active in their email system.  So happens the new owner of your Yahoo ID is in the same industry and realizes that they can receive their competitor’s announcements and newsletters.

5. False hope: and what about all those people who falsify their online ID’s with Yahoo, they just wanted to download a white paper, here comes more potential spam.

6. Trapped! Many ISPs  are known to turn dormant email  accounts into SPAM TRAPS.

Those are just rumors…right?

Solution: Well the obvious is to sign into your Yahoo account before July 15, if you still want it.

As an Email Marketer:

1. Review your Yahoo member lists
2. Consider a re engagement plan for those inactive ID’s.- concentrate on those who have not opened their email in the past 45 to 60 days with 2 or 3 sends.
3. Review bounces so you know what to expect.
4. Continue to delete those hard bounces and always practice good email maintenance at all times.

And for the rumors,  I suppose we’ll all have to wait and see what happens.

Are all email clients created equal?

Are all email clients created equal?

For your first email campaign, you decide to use one of the free css templates offered with your email hosting service.  As you work with the template of your choice, you discover that there are limits on what you can do, not enough colors, limit on the size and number of graphics, unforgiving borders AND font types? …forget about it.

You stick with it: some tweaking hours later, you finally get what you might consider the almost “perfect” HTML message.  The colors are okay, as are the fonts and graphics: they work with your message. Testing is next and by testing, you discover your email message displays perfectly in some browsers and email clients but looks like crap in others.  What’s going on??

Unfortunately, not all email clients or browsers are created equal; some may render your email message differently because of a different presentation of HTML or CSS. (Cascading Style Sheets.); your email message for example looks great in Hotmail but not so great in Outlook.

You can find email templates that are optimized, code validated and reader browser friendly and you always have an option to create your own.

Taking control, designing your own email template, is one way to maintain uniformity across all email clients and browsers.  Is this easy to do?  Depends on how you do it.  Consider the following suggestions when creating your email template:

  • Avoid external or embedded CSS; this code is typically stripped or ignored by a number of email clients.
  • Avoid extra coding elements such as Word inserts.
  • Be cognizant of where you place your CSS code, as most email clients remove the body and head tags.
  • Do not overuse images or rely on them to grab the recipient’s attention.  Email clients are turning off images as a default so the recipient needs to perform an action (click on a link) to view them. Therefore, you should not rely on images for a call to action or other important messages (i.e. Price reduction today only)
  • Do not use big image sizes: it has been suggested to keep images around 100KB or 600 pixels wide.
  • Don’t count on visual HTML editors exclusively, such as Dreamweaver; you will run into problems creating HTML emails, as programs such as Dreamweaver is a website designing tool the  CSS coding  generated may not be compatible in an email client.
  • Avoid FLASH, embedded videos, adding surveys and other types of opt -in forms to your template; many email clients will not support them or they will completely ignore these components.
  • Stay away from using JavaScript as this is normally ignored and your email message maybe considered a security issue by some ISPs.
  • Do thoroughly test your template before you use it
  • An “Add my email address to your address book” link
  • Mobile friendly link
  • View with images alternative (link to a web-hosted version of your message) 

Don’t dismiss the three basic elements to your HTML template.

  • Preheaders
  • Body
  • Footer

The preheader text or snippet, as viewed in the email inbox, is the small written summary following the subject line.  It’s a great way to grab your recipient’s attention.  Even with templates, it’s a good idea to customize your preheader for each new email campaign.

Also take in consideration the mobile email recipient (you already included the mobile friendly link), they often preview (as does the inbox in Gmail) the first line of an email; so write accordingly.

Use format in your template that is easy for you to use when composing each campaign.  Your template should allow the body, the gist of you message, for example, have strong headlines; consider bullet points and the amount of links and images to have.  Keep the fonts consistent and avoid small font sizes.  There’s a great deal of suggestions and dos and don’ts for body template format on the Internet. Review the goal of your email campaign when you create the body or content Select what works best for you.

The Footer has its own set of rules.

Always provide an unsubscribe line.  It is a requirement.   Then, as an option consider adding a link to your user’s profile page, of an “add us to your address book” link or any other information you deem important.

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send.

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send.

Everyone has a reputation, some better than others.  People may think of you as being sweet and innocent or naïve or just a follower, when in fact you’re actually shrewd and an innovator.  Unless “they” really know the real you, the phrase “your reputation precedes you” is all “they” may have to go by.  In reality, you may have a bad reputation on the street, but you’re really a sweetheart at home.  How do you get a reputation? – By your actions and how others interpret them.

Everything we say and do adds to our reputation, including the products and services we use: which in themselves have their own reputation.  The reputation of products and services are usually based on other people’s experiences, which translate into likes and dislikes.  We have all read good reviews and opinions and have seen warnings to “stay clear of this product”, all of which can affect sales and future profits of some company.  Email marketing is no different, and like it or not, as a list owner your email list has a reputation, a sender reputation, which is based on your actions and how others interpret them.

A sender reputation can be complex.  It seems that list owners and email marketers have the added components of who they are (i.e. A well know Brand of Hot Dogs), what they are known for (i.e. Great tasting all Beef Hot Dogs) coupled with their mail delivery reputation. (Are they spammers?).

Even if they know who you are, and like your product or service, as an email marketer and list owner, should you care about your sender reputation?  Yes, you should, because others (ISPs) will judge you by it and may block your email based on your reputation.  A bad senders reputation can derail any email campaign as quickly as the email goes out, leaving a trail of blacklisted IPs and domains, with days or weeks (or sometimes never) reputation cleanup.

Good or bad, a sender reputation matters with major ISPs (Hotmail, Yahoo, AOL and so forth) and is an integral component of the email deliverability equation.  Your sender reputation by itself is comprised of several areas such as:

IP Issues
Spam Complaints
Invalid Addresses
Email Subject
Explicit Content

The best email practices will give you the best sender reputation.  Want to know more?        Catch the next  blog:    Are you managing your Sender Reputation?

Email Marketing Content that Begs to be Read!

Email Marketing Content that Begs to be Read!

As you mail to your list and review your graphics, analyze the opens, forwards and bounces have you noticed, even with your most active list subscribers, there is a growing trend of unresponsive list members; less email is being opened which can really hamper your email campaign success.  Are you thinking about revamping your entire email program as a remedy?  Do you really know why your list has declining “Opens” or are you satisfied just to get the “Opens” you have?  Rather than settle lets investigate probable causes of unresponsive list members and find a solution to keep your “Opens” growing.

First, rule out your controllable factors:

  1. An attention grabbling subject line
  2. Using a familiar FROM address
  3. Mailing frequency and scheduling
  4. Segmentation
  5. Triggered mailings

As you know controls are not enough, as received email still gets trashed or worse yet saved to be read later, but later never comes.

The fact is there is a direct correlation between subscriber engagement and relevant message content and most marketers come to this realization after a few irrelevant mailings.  There is truth in the saying “Content is King” and even more so with email marketing.  Our Society is a now society, people want instant gratification; they don’t want to waste time on certain tasks such as reading an irrelevant email.

How can you be sure that each mailing you send out has the content that begs to be read? Start by understanding the behavior and interests of your audience. You cannot second-guess what value a reader expects to glean from your emails, as people are multi-faceted with an individual complexly that elude most physiologists.  However, you can ask your subscribers what they like, how often they want to hear from you and their other interests that you can feature in your marketing campaigns.

Therefore, use all the different methods available to you to collect data such as the likes and dislikes of your welcomeindividual subscriber.  Ask your subscriber about their interests right on you email subscription page.  Collect information in surveys or ask them their preferences in a later email that follows your Welcome Letter. Provide a place online where your subscribers can go to update their information, including any changes to their email address.

The key to sending relevant messages: Know your subscribers.

Relevant messages will motivate your subscribers to not only read your content, but will inspire them to pass it on to their online friends.  It will keep them engaged with your list, product and company.  As you create content consider, is the information your sending valuable to your customers and prospects?  Will your message or offer motivate your recipient to stay on your list and have that “I can’t wait to see what I receive next “attitude?

Create content that solves a problem (information) or presents a idea (announcing a new product), or offers a solution (testimonials and coupons) by keeping your message

  1. Direct
  2. Conversational
  3. Personal
  4. Targeted
  5. Well written

Leverage all that demographic analytical data you collected so you can customize the same message to your entire list by individual preference. Review and refine your messaging strategy and:

  1. Verify that your email is directed to the right person
  2. Write to the individual by segmenting and targeting
  3. Differentiate messages between your customers and prospects

Remember not everyone is a customer, yet.  Emphasize basic benefits, such as simplicity, competence, customer service or financial advantage to those list subscribers who have not used your products or services.

To those subscribers already using your product or service, create informational content that expands on their knowledge and capabilities of your product or provide detailed examples on how to improve their experience with your company.

Review your campaign statistics and remember,

  1. Irrelevant content equals higher unsubscribe rates
  2. Relevant content equals more “Open Rates”
  3. Content that works equals higher “Response Rates”
  4. Badly written spammy content equals SPAM complaints (not everyone take time to unsubscribe)

As you can imagine, most online surveys, indicate the majority of list subscribers actually like receiving email from the companies they have subscribed to.  Keep your subscribers happy by sending personalized targeted emails that surpass their expectation with content that is relevant to their interests.  Improve your “Opens” with content that communicates directly to them.  Good written content will help you reengage your unresponsive list subscribers and keep them on your list. Use highly advanced email tools such as in Lyris listManager with Dundee Internet, to segment, target, send and analyze the success of your email campaigns.

You Are Welcome!

You Are Welcome!

How do you welcome your new subscriber and thank them for joining your mailing list?

After someone subscribes to your email newsletter or announcement list, there are three reasons to acknowledge their new membership with a timely, well thought out welcome letter; to thank your new member for joining, set their future expectations by explaining the purpose of your email list and most importantly – to start a subscriber relationship with them.

Your sending relationship starts by actually sending a Welcome Letter, crafted to capture the attentiveness of your subscriber by reviewing and perhaps using the following suggestions:

  1. Create a good first impression: acknowledge their subscription to your newsletter
  2. Make it personal, address them by their first name or email address.
  3. Thank them; tell your subscriber that their membership is appreciated.
  4. Focus your first contact on your subscriber: share the benefits they will be receiving as a recipient of your newsletter.
  5. Set their expectations correctly; explain the intention of your newsletter along with the delivery agenda.
  6. Remind them to add your email address to their Safe Sender list, as you do not want your newsletter, announcements, articles or coupons to be marked as spam and deleted.
  7. Provide an unsubscribe method.
  8. Encourage a visit to your website with a link and explain why they should visit your site now by offering them an incentive to do so.  (white paper download/discount/coupon)
  9. Consider adding references and active links to your past newsletters and articles of interest
  10. Include footer information with a contact email address, a link to update their profile page, your web site address and other useful tidbits that they need to know.
  11.  Increase subscriber interaction by working within the lines of your social networking overall strategies by adding links to each of your active networks.  Suggest they join your twitter account or facebook page for other opportunities you offer, such as a one-day sale or webinars
  12. Assure your subscribers that their information is secure and held private at all times by linking to your privacy policy.

In summary, a Welcome Letter allows you to begin direct, personal communication with your subscriber. By greeting them by their first name (if you collected it on your sign up sheet), you can begin your email relationship on a friendly basis, authenticate their new membership and set the newsletter venue. Inform them how to change their profile page (if offered), how to provide feedback (with a working link to), remind them to add you to their Safe Sender List and how to unsubscribe.  A Welcome Letter should support your brand name, not be too wordy or overbearing, but a welcome and a thank you.

If you need help with Welcome Letters or have questions please contact info@dundee.net for assistance.