Email Advertising

LifeCycling to Your Email Goals

LifeCycling to Your Email Goals

Everything has a lifecycle including email. Our lifecycle, like everything else has a beginning, middle and an end with a lot of stuff going on in-between.    Comparatively speaking an email list subscriber’s lifecycle is not much different, each subscriber or email address has a distinct beginning (when someone subscribes to your list), a middle (accepting your email messages) and an end (severing  their membership by leaving your list or junking your email).  However, unlike our lifecycle, you can harness the lifecycle of email using simple strategies to deliver the right message at the right time.

Because email is such a valuable marketing tool, it’s prudent  to utilize every method at your disposal to keep your members interested, engaged and reengaged –  after all,  you receive  a lot more benefit sending messages to an involved subscriber  rather than continually  sending messages  to those  email addresses that have lapsed  into oblivion.  So, rather than send that one message to all three lifecycle stages, plan to deliver the right message at the right time by knowing  and understanding the various email lifecycle stages that can be tracked and measured, expected and managed.

Email Lifecycle Stages:

There are three main email lifecycle stages.  They are the:

  1. Potential or interested customers:     A prospect who opted in to your list, who potentially wants to receive communication from you and may not have a buying history with your company.  Your goal at this life cycle might be to:
  • Confirm their subscription
  • Set their expectations so they know what to expect from you  by use of a welcome letter
  • Ask for their email preferences: (i.e. How often do they want to hear from you)
  • Conversion (Visits to your website, purchase a product, forward an email, etc.)

2. Current or engaged customers:  At this stage, your subscribers like your product and your email messages.  It’s been shown that the engaged group has a direct correlation between email marketing messages and growth revenue, therefore the goal here should be to move the subscribers in the first and third stage to this stage, and keep them there.  You might do this by:

  • Acknowledge their patronage- consider creating a VIP program
  • Continue to send personalized, relevant targeted messages based on their mailing preferences and buying habits
  • Email renewal notices
  • Send messages based on their  website page visits to your company
  • Encourage them to share their good experience with you with their friends and always, always say THANK YOU  😀

3. Disinterested or lethargic customers:  This is the last lifecycle, the separation phase where your email is considered an annoyance, or they don’t care because they never open your email anymore, and probably delete it or earmarks as spam.  They’re just not interested.  However, they haven’t unsubscribed so is there still hope?  You goal here is simple, you need to move these subscribers to the second stage, the engaged stage.  You may find success by first removing addresses that haven’t responded for ( let’s say for example) the past  6 month and segment the rest into smaller manageable groups.  Plan to execute a reactivation email campaign that may include a:

  • Invitation to reconfirm to your list
  • Link to a preference page
  • Survey with an offer
  • Special just for that day

Each of these life cycle categories are measurable.  Each can be predicted.  Each, can be managed.  The email  campaigns goal should be different for each lifecycle and can be as simple as having a goal to have your  interested customer confirm their new subscription.   Just as you plan, your email campaigns have a plan for the lifecycle of email.   And the best part, it’s easy to do.  Don’t know where to begin, contact the team at Dundee Internet, list hosting provider since 1997.

The Perfect Engagement: Facebook and Email Marketing

The Perfect Engagement: Facebook and Email Marketing

Social media offers the email marketer a way to leverage different communication channels. With email marketing and social media options, subscribers can customize their preferences to receive your company’s information using the format they choose: i.e. a combination of Twitter Alerts with your monthly newsletter. Email marketing with social media will increase interest in your product and /or services because your customers can select the information venue they want and use the most. Additionally social media sites like Facebook (FB) have become an excellent source for organizations to grow their opted-in email list.

Facebook offers hundreds of applications specifically designed to help business owners connect with each Facebook page guest. Facebook visitors who land on your FB business page, depending on the tools you use, can connect with your company by leaving their comments, their opinions and experiences. In turn, you can encourage them to join your mailing list, with coupons, specials and information. Make sure your FB visitors have a form to fill out; collect their email preferences, interests and demographics. Channel that information to the specific email list you may be running based their connection to your business and their preference page. Use segment mailings to send email targeted relevant messages that are of interest to your FB list subscribers.

While Facebook is not an email-marketing platform there are several applications (apps)  designed specifically for businesses to collect information from Facebook visitors. According to Information Week SMB “There are more than 550,000 active applications on the Facebook platform” These apps come in the way of online forms, questionnaires; surveys’ and other societal tools all of which can help build your permission-based email list.

Business apps are normally designed to integrate and improve the social network experience for both your organization and visitors. Combining your targeted email marketing with Facebook technology will engage your Facebook visitors to employ in social sharing which extends the reach of your email content to new markets.

With Facebook you can start by creating a Custom Landing Fan Page,  with your own customer content and seamless branding with Iframe Technology.

A very short list of Facebook custom apps to consider:

• Welcome Tab – Displays most if not all needed content such as such as your business profile, products or services, pictures, events and video. Included, metrics and analytics to measure responses to your Facebook Like Page.

• My Top Fans – Use to analyze the communication between you and your friends, it then calculates which friends share the most with you. Utilize this information in your business promotions; top fan of the month gets a discount.

• My Countdowns- Planning a sale at the end of the month? Collect email from everyone who wants advanced notifications as your app counts down to the sale day.

• Fan Appz – Create engaging polls, promote and run sweepstakes, communicate offers with optional coupons and/or registration forms

• Page Maps – map locator for your business

• Request-form – Update user preferences: creates a form that sends requests to selected users.

• Opt-In app. – Allow Facebook visitors to subscribe to your mailing list and add an email opt-in form.

Dundee Internet Lyris ListManager ™ hosting solutions: CREATE – SHARE – GROW

Stay tuned for a Dundee Internet email list hosting Facebook page, being designed as you read.

Have a favorite app for your Facebook business page?   Share it here!

Will Email Coupons Discount my Email Marketing Campaigns?

Will Email Coupons Discount my Email Marketing Campaigns?

Why you should sell your products and services using emailed coupons?

Email coupons are wonderful; you can track their distribution right to the individual email recipient, shopper or consumer,  follow that shopper to your website,  and “see” the coupon being used, as detailed in your daily reports.  You can tell if your recipient passed the coupon savings along to their friends via email,  and of course,  the great deal you emailed to your subscribers will appear on some social network, which will prompt more website traffic for you.

Remember,  everyone likes a deal,  and that’s exactly what coupons offer.  There’s a certain shopper satisfaction in saving money;  getting the lower price,  finding the sale that your neighbor didn’t.  People enjoy using coupons.  Coupons offer buying power and for some who hate to see a sale slip by, a commitment to buy because “it’s a good deal” and it came directly to them.

With email coupons, you can offer these good deals to all of your email subscribers or to a selected  few.   In addition, the best part about using email coupon marketing:  these savings can be used by any sized company at any time with any budget.  With the proper shopping cart program,  a small company or large industry can effortlessly monitor the effectiveness of their coupon campaigns as most shopping cart programs can be configured to automatically apply the coupon offer or discount with the proper coupon code entered by the consumer.

Marketing experts tell us  consumers buy more when they use coupons,  so it only stands to reason that online purchases will rise also because not only does the consumer have a discount in hand,  you have the opportunity to up-sell and make other add-on product suggestions during the check out phase.  With a little effort and the right email-hosting provider, you can:

  • Spice up your email newsletter campaigns with valuable and applicable coupon discounts.
  • Take advantage of add-on sale opportunities along with after sale incentive coupons by incorporating them as part of a buyer reward program.’
  • Target your email recipients with offers designed specifically to their needs, tastes and shopping habits.
  • Personalize your coupons by demographic categories that you have collected about your subscribers.When you do make a sale,  as your customer checks out,  email a follow up coupon to serve as a reminder and as an incentive for those who only buy once, to return and purchase again.  Issue a coupon to offer free shipping or a percentage discount on the next purchase.  It’s easy because email coupons are:
  • Colorful
  • Easy to design
  • Cost effective
  • Easily monitored

Email coupons increase your sales by:

  • Working in conjunction with your newsletter to announce advance sales and specials
  • Being sent to a specific segment of your list by demographics based on interest.
  • Presenting a sense of urgency to the recipient as the coupon and its expiration date can be hosted and controlled  at the server level that has a true expiration date or changing discount as time goes by.
  • Being offered as a reward to your best (loyal) customers.
  • Increasing your organizations exposure in the marketplace.Along with conventional email marketing campaigns (or bulk email marketing),  command your subscribers attention with content that speaks to their individual interests with coupon incentives and timely offers.Consider Dundee Internet hosted email solutions, to send personalized email marketing campaigns and customized email newsletters with relevant coupon offers based on the behavior of the individual subscriber.

Need a custom coupon or help with a coupon campaign?  Contact Dundee Internet today –  we’re always available for you.