Non Profit and Personal Hosting

Full Time Opportunity for Nonprofit Organizations

Full Time Opportunity for Nonprofit Organizations

Dundee Internet Services, Inc. (DBA mailing-list-services.com), located in Southeast Michigan is seeking Non Profit Organizations with the desire to take control of their email marking.

Candidates should be registered as a 501(c)3 whose leaders believe that their mission would benefit from using an email list hosting company.

key to success

Key to Success

No experience necessary.

Applicants should:

_Have a need to share news of achievements and goals with current supporters.

_Be committed to engage list members with news and organization updates.

_ Want to offer all their internal departments the ability to take control of their own email list and members

-Need to keep members in touch, regardless of their location.

_ Have a desire to dramatically improve efficiency with email list management online tools.

_Always want to save money and time.

This is a full time position, available 24/7 with free technical (live) support. To apply please fill out the application located at https://mailinglistservices.com/order.   Please feel free to contact us at 888-222-8485 if you have questions about this service.

Dundee Internet is an equal opportunity list-hosting provider.

Are My Email Open Rates Worth My Time To Analyze?

Are My Email Open Rates Worth My Time To Analyze?

How do you measure success as an email marketer?  Do you savor the click-through-rates of your subscribers, the one metric frequently used as a performance benchmark? Or, on the other hand, do you value the open rates of your emails to gauge your success?  Are there other reports that are more significant; reports that will consider all the important statistics needed by the email marketer?  Or, are your limited by a few choices between one analytical reporting tool or another?  With email marketing, someone always seems to have a better tool to analyze email-marketing campaigns and then another tool comes along.  How many reporting tools should you use and what are the results really telling you?

Two popular reporting tools, both easy to use and interpret are The Click-Through-Rate and Open-Rate reports.  Both are readily available and both actually limit the amount of information you can really track.  The Click-Through-Rate is often used to measure your email relevance as it relates to the message content, including the format, colors and links.  This long standard report is simple to use as it compares the number of unique clicks to the number of delivered emails.  It does not measure the percentage of email messages opened by your subscribers, but the Open Rate reporting tool does.

The Open Rate is calculated as a percentage of unique opens of the email messages delivered in your campaign.  It does not directly measure the success or failure of a campaign, and the results may not be immediate. (As you probably know, many people just don’t open their email on your schedule.)  Open rates are simple to get, not very useful for deep analysis, but they can be used to compare your open rate with industry averages, numbers for advertisers, evaluate an A/B test and test recipient engagement.

If you combine Open Rate measurements with Click-Through-Rates measurements, you can generate a more useful reporting tool by creating a simple ratio: the Click-to-Open-Rate.  This ratio will produce the percentage of, not only unique opens, but the effectiveness of your email message when received by the number of subscribers motivated to open your message and click on a link.

The Click-to-Open rate can be expressed as:

ClickToOpenRate = ClickThroughRate /Opens; unique clicks as a percentage of unique opens.   Essentially you are calculating success of your campaign by measuring the percentage of your opened email messages and then those opens who clicked on a link, instead, for example of measuring success based on number of unique opens in a given campaign.

The Click-to-Open rate value:

To begin with, it is suggested that you remove your unopened messages from your calculations before you do any serious analyzing . (Note that formulas below make allowances for bounce message removal).  Plug the results of these first two formulas: OpenRate (OR) and ClickThroughRate(CTR) into the third formula ClickToOpenRate (CTOR).

  1. Calculate your Open Rate:
    OR=UniqueOpens /EmailSent (-EmailSent-Bounces)
  2. Calculate your Click-Through-Rate:
    CTR=UniqueClicks/EmailsSent (-EmailSent-Bounces)
  3. Calculate the Click to Open:
    CTOR = ClickThroughRate /Opens

Using the Click-To-Open rate as a analytic tool :

As you chart your results and compare your analysis with your OR and CTR results you should discover that the CTOR is without doubt a superior measurement tool as it redefines the success rate of you email based on:

  1. Message content
  2. Effectiveness of the offers presented
  3. Content
  4. Layout or theme used Links and location
  5. Image use
  6. User engagement

You can use the CTOR  percentage as a comparison tool between customer segments. Compare mailings  across different domains.  With the CTOR reporting tool you will be able to discover which messages motivated recipients segments to open and click on links, instead of analyzing and trying to interpret  why a mailing has wide variances in OR and CTR.

Remember, email reporting tools are not 100% accurate and for that reason you should always look at the bigger picture.  There’s a lot of analyzing going on, from the right time of day to mail, best days to email, message size, color preferences, subject lines, which from address to use  and so forth.  Even within the same industry releasing a similar email campaign, there are many variations and factors beyond control: i.e. when a major ISP goes off line.

The bottom line: if you find a reporting tool that makes you feel good about your mailings with supported facts (increased sales or web site visits) continue using it, but never discount trying something new, it can only help you in the long run. Visit Dundee Internet list hosting services for report options.  Why not Demo us today?

Find cost savings with the right Non-profit communication medium

Find cost savings with the right Non-profit communication medium

It’s important for your non-profit organization to have its own means of communicating with the world.  Corresponding with members, supporters, sponsors and everyone else is important for growth, balance and goals.  The ideal medium to use, of course is the newsletter.  The newsletter is your means for explaining why you exist, who you are and what you need.  As a non-profit agency, by publishing your own newsletter, you have total control on content, regularity and circulation.

Every non-profit agency that has been around for a while should have first hand experience on every phase of the newsletter publishing process.  There are budgets to consider, a competent staff to hire, a reasonable agenda to follow, writing articles, designing the layout, photographs and graphic choices, reproduction methods and distribution options.  And if you plan to create a PDF version, place the newsletter on your website or incorporate it in email, there’s more time and resources to use.

By publishing your own newsletter, your organization avoids using mass media and the mass media regulations, limitations and fees that come with it.  Most non-profits have modest budgets to work with and only dedicate one person as newsletter chief, cook, and bottle washer.  The writer, often times is a director, because he or she places importance on publishing an organizational newsletter.  The writer needs to have the time to create articles and possess the skill needed to produce a finish product.  Smaller organizations without an in-house writer may turn to a freelance writer or public relations agency.

Your newsletter, whoever writes it, needs a thorough understanding of your organization’s missions, goals and programs while maintaining some editorial sense and is articulate and knowledgeable with your agency events and news.  The writer, after completion of the newsletter will generally send it out to a list of addresses or email addresses or both.   Considering email list distribution only for the rest of this discussion; your agency newsletter list should be the most valuable item in it’s possession or the most worthless taxing bit of information you have.

For your list to be valuable, it must:

  1. Be Accurate
  2. Up to Date
  3. Segmented by interest
  4. Segmented by members
  5. Opt –in
  6. Complete

How do you complete your list?  Do you include everyone on your list(s)? The entire member organization? Is there an absolute number?  Should you include board members, past and present, committee members, past committee members, all donors, friends of the agency?  The compilation can be overwhelming.  Consider what you’re using your newsletter for; a way to keep people involved and interested in your organization.   Wouldn’t that include everyone?  Keep the news coming on schedule, share information, report events, and elicit contributions.

If the list is valuable and the content worth reading, the next step is email management, distribution and costs.  So the question, after considering all the work involved, is email “marketing” for your non-profit agency cost effective?  Besides the obvious saving from the conventional printed newsletter: paper, ink, stamps, printing costs, driving to the post office, etc.  email distribution requires software, computers, bandwidth, a writer, someone to create the newsletter, manage the addresses, address sending issues and other “hidden costs” if running this in-house  like software updates, hard drive maintenance, electricity, spam and virus filters and don’t forget an affordable IT person.

The good news is you do not have to run your own email server in-house.  You can eliminate those upfront costs and headaches by using an Email Service Provider (ESP) at fee far less than paper, ink and stamps, computers and software.  A good ESP will manage all the email marketing, newsletters and discussions you need using one email solution for your entire organization.  List management will be less time consuming, easy to administer and more organized.  You’ll save on time, resources, cost and paperwork.  A company like Dundee Internet offers non-profit list hosting, with a 30 day free trial with unlimited support and free newsletter skin template matching (to your website) to get you started.

A 10 Step Guide for Improved Nonprofit Email Newsletters

A 10 Step Guide for Improved Nonprofit Email Newsletters

1. Write to your mission statement. Are you a veteran’s organizations reporting local current events, which require a steady update of information or are you a worldwide organization that only has new information every few months? Is your content relevant to your readers? When you identify specific interests, are you using triggered mailings? Remember that triggered mailings cater to the immediate interests and needs of your email recipient; your email responses become more effective because they are timely and more relevant to the receiver.

2. Write to your audience. Your newsletter content should be relevant to your reader, if not; it will probably be deleted and forgotten. When addressing your audience consider their point of view, their importance to your organization as supporters and contributors and their time.

3. Email your subscribers on a schedule. If you have content that cannot wait until the next scheduled mailing, send a special edition or announcement. Your readers will appreciate pertinent targeted mailings, therefore emailing more newsletters than planned, filled with good content is entirely appropriate.

4. Use advanced email-marketing tools. Address each newsletter to your specific donor; send them content specific items that capture their interests. Email a survey and ask them what issues concern them, what type of content they enjoy reading, how often they would like to hear from you and so on. Include refer a friend link as part of your mailings; your readers will know other people interested in your organizations work.

5. Position your mailings to encourage your readers to take some action that your organization needs. Ask your reader to take the next step in a simple concise way: ask for a donation, needed volunteers, time, their support or their expertise.

6. Use the same “from address” in all your mailings and pay attention to the subject line. Compose your Subject Line with a goal in mind, to have your subscriber’s open your email message and take some action.
• Tell them something significant, valuable, or timely, so your subscriber feels your email is something they do not want to delete or skip.
• Do not underestimate the competition. Set your email apart from the other newsletters and junk mail your subscriber may be receiving by composing a subject that will prompt them to open your email immediately.
• Do not mislead your subscribers. People signed up for your newsletter because they want to hear what you have to say, you do not have to exaggerate or over promise. They know who you are. Compose content with the individual reader in mind. No matter how many subscribers you have remember your newsletters are being distributed to individual mailboxes, take advantage of this intimacy and write to the person not the group.

7. To reach your maximum reading audience with messages delivered in their desired readable format, HTML or plain text, send Multi-Part Mime Messages in a single email Limit images, including image size and the number of images used.

8. Check your content, test your content for spammy phrases, logic flow, spelling and grammar.

9. To facilitate collaboration between hosting services, web applications and interaction between members take advantage of Social Networking opportunities. Use Micro blogs on popular Social Media sites to maintain a presence on multiple social networks at the same time. Include easy-to-share-this- content by including social network links in each email newsletter. Update your twitter account automatically to include a link to your latest email newsletters by incorporating your email newsletters in your current blog.

10. Administer your email newsletter as an expert. Using a professional Email Service Provider, like Dundee Internet Services, manage your newsletter members, content and deliverability. Have at your fingertips the most current, advanced email list technology available with results you can count on.

For more information about a cost effective way to create and distribute your non-profit email messages, contact Dundee Internet Services, Inc.

Newsletter Strategies for the Non-Profit Organization

Newsletter Strategies for the Non-Profit Organization

Your organization as an entire entity should consider their marketing strategy to maintain credibility and audience interest.  The bigger the organization, the more need there is to create a consistent email marketing plan throughout the entire organization.  Larger organizations generally consist of many different departments, targeting different groups of people.  Consider the example of a Hospital, generally comprised of several different departments with different marketing strategies that are developed to reach particular groups such as supporters, patients, local interest groups and staff; or the University with several different marketing strategies to reach current students, alumni, donors, and prospective students; different marketing plans all within a larger organization.

The email marketing goal of each department whether operating in a University, Hospital or other non profit body is to reach their particular target audience, while the goal of the entire entity should be to advance their organizational identity.  Therefore you can conclude it should be an important part of the email marketing initiative to send a similar message theme from all departments when sending email newsletters.  If your alumni department is using a low cost email solution, another is using their Outlook contact list and yet another department is using a high end service, the messages being sent from each department will not be cohesive and the entire organization will appear unorganized.  This can be corrected if all the email marketing is managed by using one email solution for the entire organization.

We recommend that one organization should be evident in all your email messages. Use one Email Service Provider (ESP) like Dundee Internet Services, Inc to manage individual departmental newsletters that will allow you to:

* Create a friendly environment for web visitors to subscribe to receive newsletters from your various departments from one location.
* Keep the same voice for all your newsletters for all the subscribers.  You’ll find by being consistent with overall marketing strategies you will maintain your organizational credibility with your audience across the board.
* Keep the audience interested and keep your organization organized, eliminate multiple emails to the same person sent on the same day especially newsletters with different “From addresses” sent from the same entity.
* Save money and time using advanced email tools, accessible by all departments on an individual basis.

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Questions or comments?  Please email info@dundee.net