Non-Profit Has Positive Growth, Immediate Gratification and Saves Money Using Email Marketing.

As you run your non-profit organization, there will be days when you need more volunteers – More money and yes, more resources!

AND if you’re not using email mailing lists for your non-profit fundraising you can be leaving money on the table.

Simply put, your donors expect you to engage with them and the easiest way to do so, not to mention the most cost-effective way, is online email marketing.

Email is easy to use, costs a fraction of Direct Mail and it’s interactive! Subscribers can forward your email with a refer-a-friend option, sign up to volunteer, fill out a poll, and numerous other activities including donating. And best of all when you receive a donation your subscriber receives immediate gratification with a personalized instant email, thanking them for their contribution along with a receipt. Follow up this relationship by reminding them how much you appreciate their concern, the way their donation helped and so on, with scheduled emails that are automatically released on a specific timetable. When you maintain a good relationship with your list subscribers you will maintain the health of your list.

The success of your email campaigns depends on the health of your mailing lists. Your list goals should include a steady current subscriber base and continual list growth because with email marketing and a solid positive list membership is the key to advocacy, general communication, and fundraising,

Here are some tips to move that list to positive growth.

Make it easy to sign up. Place that subscriber button on all your high traffic digital pages, like your Website. Just ask for their email address and name, the rest of the information can be collected later. Be clear with your mission statement to the people signing up to “Save the Puppies” will know they are going to receive information on puppies not feet.

How do you feel about popup windows; those little boxes that jump up out of no-where when you’re on a website and ask for your email address? Do they get your attention? They do because you decide to either close them out or fill them out. Use one or two on your website, sparingly, of course, you may just attract more subscribers to your cause.
Is your Organization on Facebook, LinkedIn, Instagram, SnapChat, TikTok, Twitter and all the others that aren’t mentioned here? These Social areas are designed to build up relationships. Within the walls of these Social pages, you can easily create call-to-action postings: add your website URL and request your followers to sign up to your mailing list.
And then there’s the crowd of people that know nothing about your organization until someone creates a crowdfunding page. Besides a monetary benefit, you’ll realize an increase in web traffic which may lead to new advocates, new list subscribers and lots of donations.

Collect email addresses at all your events. Tell them why you’re collecting email addresses, for example, to announce, “Save the Puppies” future events (or whatever you intend to share in your newsletters)

You have talented writers on your board. They compose heartfelt stories about the homeless dog situation. You also have some researchers who provide your readers with statistics, such as how much money it takes to shelter a dog compared to the cost of adoption. Your content is valuable, there may be veterinarians or animal hospitals who love to have this information for their newsletters, allow them to do so, and include a link to your website and email subscriber page.

Don’t forget to invite people to visit your website in all your direct mail pieces, blogs, and business cards. In fact, you can sign up for our newsletter right here.

Non-Profit Has Positive Growth, Immediate Gratification and Saves Money Using Email Marketing. Read More »

Are You a Primary, Social or Promotional Email Marketer?

Email Marketing / Janet

Are You a Primary, Social or Promotional Email Marketer?

As an email marketer, you’ve put effort into generating your email list to sell your services or products, but you’re not seeing a high response rate from your Gmail members.

It could be that Gmail, offers their user an option to deliver all emails into categorized tabs*. These tabs include Social, Promotions, and the all-important Primary tab. What do these tabs mean to you, and how can you increase the deliverability and open rates of your emails?

Gmail has become one of the most popular” free” email systems available. This means there is a good chance a large portion of your subscriber list are Gmail users, and Gmail has become their primary email source. As your growing Gmail subscribers actively use this email client, Gmail tabs can become a concern and possibly affect your deliverability.

Emails in Gmail that are tagged Primary will alert the user’s phone when one is downloaded. An alert increases the chance that your email will be seen and opened. However, if your email lands in the Promotion tab no alert sent, and the email could be overlooked entirely. So how do you increase the deliverability to the Promotions tab?

Here are a few helpful tips:

Keep your member list up to date:

Your first few emails to Gmail clients have a good chance of ending up on the Primary tab. As you continue emailing, the interactions of your subscribers to your messages (do they read them, trash them?) is measured by Gmail. If the interaction is poor, your emails are deleted as soon as received or never opened (for example) Gmail may start moving your incoming messages to the Promotion tab – lowering your overall deliverability.

By using an up-to-date list your email marketing will perform as expected, with high deliverability, opens and forwards. Including an increase ROI. It’s worth the investment of time needed to build and maintain an engaged list of subscribers.

Keep your subject line formal, and hello personal:

When deciding on a subject line, try to shy away from using words like sales, free or discounts, as this can be viewed as Promotional and will affect the deliverability as such. Create messages that are personal instead of generic, thus increasing the likelihood that your email will be delivered into the Gmail’s Primary tab.

Limit your images and links:

I’m sure you heard it before, limit the number of graphics you use in an email. This also applies to Gmail. As stated Gmail monitors incoming email, a message with several images and links will appear to be a marketing or spam email. The Primary tab, because it is associated with personal communication, will less likely accept an image-laden message – if it’s not deemed spam it will most likely end up under the Promotional tab. Personal correspondence usually contains just a few images or links, emails with a high text to image ratio, or high HTML usage will also be seen as promotional and moved accordingly.

Send a Welcome Letter:

When you have a new subscriber, send them a welcome letter. “The most important email you’ll ever send hasn’t changed, it’s still the Welcome Letter. Whether you are offering a service, selling retail or running a nonprofit organization, the goals are all the same. Increase the customer, client or member base and keep them happy and interested.” In the letter thank them for subscribing, and ask them to move your email to the Primary tab instead of the Promotional Tab. This only takes a few clicks on the subscriber’s part and this will inform Google that they want to interact with your emails. If they do the sorting most likely any future emails will automatically be sent to the primary tab.

Send a Test Email:

The best way to see if your content will end up where you want it is to do a test run. Generate your email and send it to a test account to see where it lands. From here you can make any needed corrections, or if you’re happy with the turnout, send it out.

The goal of all list owners is to grow your subscribers and get them to complete an action. To do so you must be effectively reaching your clients. It may take a little time and effort to guarantee your Gmail subscribers see your emails, but the result may just be worth it.

*Primary: personal conversations and messages.
*Social: social network messages and other services such as media-sharing sites and online dating services.
*Promotions: advertising, marketing, offers, deals, and sales.

Are You a Primary, Social or Promotional Email Marketer? Read More »

“Discussion Lists” the Only Communication Tool Before Social Media

Discussion Lists / Janet

“Discussion Lists” the Only Communication Tool Before Social Media

As a non-profit organization, communication between all departments and volunteers is key.

Timely and accurate communication can be tricky, as members may be spread over the United States and unreachable the same time you’re not. So, just how do you effectively communicate with your group when your organization members are not in the same room, or in the same City or Country?

You might consider Group Messaging, but what about the different time zones and the information they will miss if they weren’t there at the beginning of the conversation. Facebook®? Is everyone on board to set their privacy up correctly and who wants to scroll through hundreds of messages to find an answer or ask a question?

Selecting the right communication tool for your Non-profit is important and researching all the ones available tools can be daunting. However, the answer is easier than you may think, set up an Email Discussion list.

How do discussion list work you may ask – with Dundee Internet Services, Inc. we set up your list to your specifications, you import all your members, (simply done with Excel or CVS file) send them a hello letter, maybe include some list etiquette and you’re ready to have your first discussion by email.

You can also invite others to join your list, from any of your websites. Once a new list member opts-in they can join the group discussion by sending an email to an automated email address. The email is then sent from our server to all subscribers on the list. Once received, members can then respond to not only the sender but the entire subscriber list, resulting in a real-time discussion from the privacy of the member’s inbox.

Discussion lists can be customized to meet your organization’s specific needs.

Features may be changed, which include but are not limited to, how to handle subscriptions, user preferences, and branding. When it comes to subscriptions members should be able to join or remove themselves from the mailing list with ease. To accomplish this, the member can add themselves by emailing a specific email address or by go online and subscribe to your organization’s webpage.

When logging in via a webpage the new member would generate a new account by setting up a username and password. Once they are a member they can change their user preferences. Members can decide how they want to receive these posts, they can be received as an email every time someone responds or once a day as an accumulated response.

As the host of these discussion lists, you can decide how you want them to appear to all those involved, the options can be endless. For instance, you may choose the color or even add your organization’s logo to make the list look more official or tie it into the member website. The possibilities are endless

Email discussion lists are a critical tool for the nonprofit agencies looking to reach a broad spectrum of people. A good discussion list can bring in people, from all walks of life together, to generate a conversation. Think of how a discussion list for your Volunteers or donor can bring them closer to your cause.

Discussion lists are used for everything that needs to be acted on: from scheduling everyday tasks to collaborating with board members over any issue imaginable. They bring people together, worldwide just as simple as composing an email. Sign up for a free 60-day trial special and see of yourself.

Discussion Lists, the communication tool before social media.

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How To Be An Inbox Expert

Email Marketing / Pat

How To Be An Inbox Expert

It’s 2017, still using email marketing and still hoping to get in the inbox?

Whether you are a professional email marketer with 20 years and counting of experience, or just getting your feet wet; the number one issue you’re probably facing continues to be inbox delivery. In fact, recent surveys indicate that there’s a decline in overall delivery rates.

Declining delivery rates, according to industry statistics, reveal that a modest estimate of those lost emails represents millions of dollars of lost revenue. And for some and even greater losses in specific industries.

When a company becomes dependent on email marketing revenue, declining inbox deliveries can be devastating to the bottom line. In fact, if you review all the available sending reports and perform due diligence audits on your deliverability results, you may have found that an increase in revenue with your email marketing campaigns is disproportionately lower to the monetary output you’re making. This includes employing staff, time, testing procedures and the monthly investment the company is making in email technology that makes this all work.

Even with advance email technology and the rate of change in email hosting industry overall, delivery issues should be addressed in real time. Real-time allows you to become proactive, allowing you to identify and address problems, avoid negative results, such as being rated with an unacceptable sending reputation and prevent that email from being trapped in the SPAM filter.

Keep in mind most deliverability issues come from old or poorly maintained email lists. Old lists are notorious for having incorrect to inactive addresses, addresses that bounce or have become someone’s favorite SPAM trap, all contributing to a degrading sender reputation and lower inbox deliverability while fattening the spam folder.

Whether or not emails go to spam folders depends on many factors that can include, but are not limited to the:

Reputation of the sending IP.
“Newness’ of the sending IP (if it is a new sending IP without an established reputation, then ISP’s usually treats it with caution until a reputation is established).
Actual content of the message; if it looks like spam then it will likely get treated like spam. For confirmation requests, this usually means nothing in the confirmation request can be construed as anything other than a request to confirm that the user wants to be added to the list. No other ‘call to action’ such as sales pitches, links to sales sites, etc., should be in a confirmation request.
IP’s Pointer (PTR), aka Reverse DNS (RDNS) status, i.e., does it match the A Record?
Sender Policy Framework (SPF) status, i.e., does the SPF record specify the IP as an allowed sender IP?
Use of DK/DKIM to authenticate the email as authorized by your domain.
Customer reaction to your email. Are they deleting it without reading it? Do they click on the confirmation links? Did they file a complaint with the ISP that the email is spam?

Here are a few links to articles on the subject:

https://econsultancy.com/regions/us/

Delivery challenges can be addressed in different ways:

Hire someone to manage deliverability
Use an outside vendor to provide facts and figures for study and analysis
Pay someone for email certification
Measure your inbox rates with detail reports from your ESP
Send seed list and measure the results.

One thing you can be proactive about is to ask your users to add your address to their address book as many ISPs will always deliver those addresses to the inbox. You can do this in a confirmation message, a hello message, or even on every production newsletter you send. Repetition is good…if a user wants the newsletter, they will usually do something about it themselves to get it to the inbox if they know how.

Questions? Comment below.

How To Be An Inbox Expert Read More »

I Dedicate This IP Address To You, Warmly Your ESP

Email Marketing / Pat

I Dedicate This IP Address To You, Warmly Your ESP

If you watch baseball, you know Baseball players’ warm-up prior to their game, in fact most athletes do warm-up exercises to get into the swing of things, to limber up and to ready themselves before the big event.

Google defines the warm-up as:

One that prepare for physical exertion or a performance by exercising or practicing gently beforehand. “The band was warming up”

Synonyms; limber up, loosen up, stretch, work-out, exercise, prepare, and rehearse: “I run in place a bit to warm up.”

Can you Warm UP an IP Address?

Just like the athlete who warms up before the big event, you can warm up a dedicated IP address by progressively increasing the sending volume of email over time. Notice the Google definition indicates warm-ups are a gentle exercise to prepare oneself for the run, the game or the contest to get the best results: analogues is the email marketer on a new dedicated IP who wants to gently prepare it before sending volumes or emails that may damage their reputation.

The process of warming up and IP address, helps establish your legitimacy among ISP’s as a reputable email sender. Most, if not all ISP’s do not readily trust a new ‘kid on the block”, in this case a new IP address, sending huge volumes of email. Their first thought: SPAMMER.

The better way to send on a new dedicated IP address: work your way up the volume ladder, start out by sending a low, reasonable amount of email, perhaps to 10,000 members, on a schedule, until you can send to your complete list of, for example 750,000, successfully while maintaining a good email reputation.

Does low volume sending always work in your favor, well, no. Other factors always come into play such as sender’s reputation to the rules of email you’re following: Best Practices. Low to high sending is not necessary if:

Your subscriber base is generally 10,000 members or less
You are on a shared IP address

Before you start to warm up your IP address make sure:

Your SPF record has been correctly confirmed
Plan: do not start with your oldest unresponsive list. You want your best and most dynamic subscribers that bring you high delivery rates
Verify the domain name associated with your IP address using forward and reverse DNS lookup
Always have an existing website linked to your sender information
Have feedback loops in place
Set-up an easy to use unsubscribe link
Plan to send messages both formatted for html and text

And there is so much more to consider, such as using the best email practices, not hiding where your email is from to email rending and spam filter content.

In conclusion if you’re running on a dedicated IP address, take the time to maintain it by monitoring your sending reputation. The better the reputation the higher the deliverability rate the happier you will be.

I Dedicate This IP Address To You, Warmly Your ESP Read More »

Do you need a mailing list? Well do you?

Email Lists / Pat

Do you need a mailing list? Well do you?

Do you need a mailing list? By Mary Schultz

Well do you? You’re probably on a mailing list in one form or another, do you receive updates from your local Movie Theater, coupons in email, information about the lasts sale at the local computer store? Then you’re on a mailing list.

The mailing list itself is simply a list of email addresses that you have accumulated with permission: allowing you to send the same information to everyone with a single email. Now mailings list management can get complicate, when you add segments, triggered, transactional and sequential messaging and we offer tools to use these.

There are three recognized types of email mailing lists:

Announcement lists
Newsletters
Discussion lists.

And why would you use any of these? Well to

Remind people of who you are and what you do
Upsell your merchandise after a customer purchases an item from your online store.
Get information out about an upcoming sale.
Tell your employees about the big changes coming soon
Share information about new medical procedures or trials.
Your Family needs/wants to share documents and photos that you just don’t want seen on Facebook
Discuss the major events, you plan without having to work around everyone’s schedule for a meeting
Your Alumni group is too big for your regular email account.
Your Technical group needs to discuss information and a place where they can go back to check previous conversations archives.
To coordinate with other leaders in different states where meeting in person is not an option.

Many people need to send out information, what’s the best way to do this… with a list. Regardless of who you are or what type of business you may have sending out reliable information on a timely manner is the best way to communicate to friends, family or customers.

Having customer opt into your mailing list so you can send them updates about sales or upsell them that purse to match the shoes they just bought is just a couple ways to use a list for retail purposes. Working on a big project that needs coordination across multi states to bring engineers input along with contractor’s designs and blueprints together in one place where you can go back and search previous conversations and documents is just another reason to have a list.

There are endless reasons to have a list and the creativity of how you send it is up to you, start sending today!

Do you need a mailing list? Well do you? Read More »

Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention

Email Marketing / Pat

Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention

The pressure is on to create that perfect email… can you do it? Statistics show us that there are over 200 billion emails being sent out each day! How can you compete for your customer’s attention and be sure that YOUR emails (maybe you just send 1 a month) are being opened and read against such daunting numbers? Our little 5-point checklist will put you on the right track to capture and maintain the attention of your email subscriber base, even against the numerical odds.

Five-Point Email Checklist:

Start at the beginning by writing a clear, understandable Subject Line, written to grab your readers interest. Subject lines are a make it or break it beginning. If you don’t have that magical Subject Line your email subscriber may not be reading your messages, because they didn’t open your email. Write short and sweet Subject Lines, with less than 50 characters. Get personal by adding your recipient’s name so it appears that you have directed your mailing just to them. Don’t be vague about what’s in the email. Don’t talk about a 50% off sale in the Subject Line, and then discuss the new products that are not on sale in the email body.
When composing a marketing email, displaying your company’s branding is a must. Would you have a store front without your brand on it? So why should your email be any different. Be consistent, for example, place your logo on the top of the email for each campaign. Use the same layout and design with the color scheme. Use images that promote your brand, but don’t overload your email with graphics either, as it can distract your reader. Your email layout and format does not have to be identical each time you create a campaign. However, the more similar elements you use your readers will recognize what you are about. Make layout and color changes gradually. Remember your goals, entice your readers to open, read and click those links for more information.
Imagery is great, so include small pictures relevant to your email. This breaks up the text instead of using images as the focal point of your message. A great example: when promoting a new book, use an image that gives the readers a sneak peak of the cover or a sample of the story.
Keep on top of social media by adding social sharing links to your emails. This makes it easy for your readers to share what they have received from you. Social media promotes your messages to those beyond your subscriber list. Plus it’s free, involves little effort, and can generate new fans and followers for your Facebook and Twitter accounts. Which will in turn these make these fans into list subscribers, ultimately customers.
Be sure to include an unsubscribe link along with your privacy policy link, in a very visible, clearly marked place. It’s better to have a person unsubscribe than to mark you as a spammer which can cause bigger issues; sender credibility. If someone wants to unsubscribe then let them, send a letter saying we are sorry to lose you but they will always be welcome back.

By: Mary Schultz

Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention Read More »

True Confessions Of A Non-profit

Non Profit and Personal Hosting / Pat

True Confessions Of A Non-profit

Is email marketing a good investment for non-profits? No need to answer, it’s a rhetorical question. The County Rescue Shelter has a fair amount of community supporters. People are always donating blankets and food, but sometimes the shelter only needs money to help pay for upkeep, vet bills and medicine.

The shelter operates on a tight budget, and has discovered with the right email strategy in place, they get the funding they need. Courtesy of their email list members.

The shelter has confessed, email marketing has opened up the opportunity to nurture and build lasting relationships with their list subscribers. Email technology has allowed the shelter to send out information packed newsletters on a local level, and at times emergency emails, when a list member’s dog or cat is missing. As a benefit, list members become donors, followers and volunteers. With the right content and attitude the support is great and their list keeps growing.

What tips can they share?

Look for ways to grow your list, offer content that list members want to share
Send messages not pleas, ask them to “Take Action”, “Get Involved” or “Give a Gift”
Personalize your messages, Dear Mary is much better than Dear Subscriber
Remind your audience how they helped in the past
Educate the reader, what’s new, expected changes, new goals
Segment your list by interest, donor, volunteer or cheerleader
Compel donors to get involved, appreciate what they do by always saying “Thank you”
Invite list members to participate in your events
React to news in your field and share with your readers as an update
User Trigger email to respond quickly to pointed emails
Give them attention grabbing visuals: emancipated dog to fat happy pup
Recognize those who that go the extra step with a “Supporter of the Month/Year” article
Set up a profile page, so your readers can tell you their email preferences, do they just want newsletters, local announcements or event news?
Set up a discussion list with other shelters to share stories, assistance and ideas

And finally when you do sign up a new list member, send them a Welcome Letter, as its their first impression of your non-profit. Be warm and friendly, tell them what they can expect from your emails and thank them for joining.

To start your own opportunity for your non-profit, visit Dundee Internet today.

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Did Your Customer Pass The A B test?

Email Marketing / Pat

Did Your Customer Pass The A B test?

Whether you run a business, organization or nonprofit, you all flourish with repeat customers. We all know email campaigns are the best cost-effective way to cultivate your list members into repeat customers while attracting new ones. Do you believe you are getting the most out of your mailings? Are you satisfied with the outcome of your campaigns? Do you always have an increase in ROI, conversions or a higher subscriber rate, because you test your emails, or are you one of the many senders that don’t test, and just hope that the results will be better every time you mail?

AB Test

For those who take a back seat to testing, it’s been shown, list owners who employ email A/B testing hit their goals more times than those who don’t.

A/B testing is easy, the hardest part may be deciding what to test; So how do you decide what to test? How do you measure the results and how much trial and error should you expect: because you cannot test everything at once if you expect to obtain accurate test results.

To start, A/B testing is a method of comparing different versions of the parts of an email against each other to determine which one performs better. A hypothesis can be generated based on how you could improve your campaigns, set up your test and send it out. In theory, this testing method gives the user solid evidence of what performs well and what does not. Through testing, you can get a clear idea of your customer’s preferences, which will help you create the type of email they will read and act on.

Decide what to test:

Subject Line
Hyperlinks
Images
Type of Personalization
Colors
Content
Call-to-Action
Downloads
Length of email
Landing page
Fonts
The time you send out your email

Each and every item on this sample list is likely to have a different consequence on your conversion process. Change your Subject Line to test different open rates, – If you’re testing for advertiser click-throughs you might change the position of advertiser links within your email and so on.

When you decide if you are testing for advertiser clicks or opens, test what you consider important first. If more opens are a concern to you, testing the Subject Line might be number one on your list.

Decide who to test

Should you test your entire list by splitting it in half or segment your list into smaller groups. If you segment into smaller members, select random email addresses unless you’re testing something in the demographics area, like people in a particular zip code or women only. You never want to individually select an email address to place in a segment when you are doing A/B testing as using hand-picked selected email will distort the results.

Segments work well when you are testing for conversions based on a time limit, such as a sale. You can test what you need to with a few hundred recipients, use the best response to your tested email and then send to your entire list.

Success?

After you decide what to test for and who to test, the results may not be what you expect. Statistics from previous campaigns using the same format, where you made subtle changes when testing, will be most helpful when you measure success. Success, however, depends on what your testing goal is: more opens, call to actions, increased conversions….etc.

Don’t Make it Hard On Yourself

Dundee hosted ListManager has built-in tools for A/B testing. There are no limits to the tests you can run concurrently and the test(s) are free. Most ESPs offer some type of built-in A/B test. Having a built-in A/B test sections as part of your hosting platform is easier to deal with than setting up a manual A/B test, but it can be done.

Analyze the Results

What the numbers tell you depends, again, on what you decided to test. For example, if your goal is to increase visitors to your website and conversions, you may find that while 10% of your segment B clicked on the link that got them to your landing page, only 15% went deeper and purchased. Your second test resulted in a 25% increase in clicks, but once the subscriber reached the website, they left; logically the second test should have resulted in more conversions, but in this case, it doesn’t.

Why didn’t the numbers work, because email and landing pages go hand-n-hand. Those 25% clicks in the second segment test, to be successful should have taken the visitor to the Call- To -Action your test email prompted. The subscribers, expected, for example, the clickable link to take them to a Lawnmowers Close Out Sales as described in your email, not take them to your home page where they had to search for the sale.

Best Practices

Here are a few best practices to keep in mind when running an email A/B test:

Use your ESPs built-in tools for easy setup
Normally the A-list is your control group while B is the variant group
Run your tests in parallel with each other
Test, test test, often and early.
Test one variable at a time, or to test more use multivariate testing (very doable with ListManager)
Make sure your landing pages match your Call-To-Action

When you test, you can split your list or take a small sampling of addresses, it all depends on the objective or your email campaign. Always track the trackable such as opens and click-throughs. Select the winning test to send to your entire lists and tweak as necessary. And remember A/B email testing should be a vital part of your planning and execution stages, just as important as the content you’re sending

Try ListManager for FREE today! https://mailinglistservices.com/order-2/

Did Your Customer Pass The A B test? Read More »

Are You Satisfied With This Survey?

Email Marketing / Pat

Are You Satisfied With This Survey?

Polls or the more familiar surveys seems very popular this year. For myself I’ve taken several surveys in 2016, from products to Presidents, with multiple choice answers to fill in the blank. I believe our history with surveys is very extensive. Like you, I recall taking surveys in school, at work, on the telephone, and most recently on my computer and smart phone.

Surveys date back to the Babylonian era, via the census, and they continue down to this day. Surveys are as useful today, so why shouldn’t an email marketer survey list members- they should,

To measure:

Customer Satisfaction or dissatisfaction
Who is thinking of unsubscribing (are they are looking at the competition?)
Happiness. (What hosting features do they like, or dislike)

Or

To get specific answers
To engage those “unresponsive” subscribers

There’s a lot to learn by surveying your member list. See how you’re doing, capture your member’s views and thoughts. Perhaps assist in steering your email campaigns in a different direction, or let you know if you’re right-on course.

All Dundee Internet Email list owners can create surveys right in the ListManager program. No need to go outside of Dundee Internet List hosting software to a third party and there’s no additional costs.

ListManager surveys are a great way to engage and interact with your list members. ListManager includes a survey form builder, the user can select a questionnaire that includes single, multiple and/or open ended responses. A link to the survey can be included in any mailing, or if you prefer place the survey on your website.

After you conduct a survey with ListManager you can view and analyze the results. ListManager also allows you to segment responses from your survey. Using the dynamic segment clause wizard, you can then target those who respond to a particular question in a specified way. You can even determine to those who didn’t respond at all.

Create your own survey, with ListManager. We offer a 30 day no obligation trial, upload your list and ask those important questions. Our surveys are interactive and you can take them on a smart phone too!

Are You Satisfied With This Survey? Read More »