{"id":1991,"date":"2019-06-12T12:22:23","date_gmt":"2019-06-12T12:22:23","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=1991"},"modified":"2023-04-17T20:05:11","modified_gmt":"2023-04-18T00:05:11","slug":"results-from-your-email-marketing-strategy","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/results-from-your-email-marketing-strategy\/","title":{"rendered":"Email Marketing Strategy Results"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1991\" class=\"elementor elementor-1991\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54c4ffbe elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"54c4ffbe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2999146f\" data-id=\"2999146f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56f362ff elementor-widget elementor-widget-heading\" data-id=\"56f362ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Marketing Strategy Results<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e208c58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e208c58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ebf01a\" data-id=\"4ebf01a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2963645 elementor-widget elementor-widget-heading\" data-id=\"2963645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is your Marketing Strategy made of\nSpam and bounces purchased addresses and non-confirmed members or Reputable and honest, opted-in addresses with a no Spam Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95630eb elementor-widget elementor-widget-text-editor\" data-id=\"95630eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good or bad email, all email marketing strategy seems effective, and its so successful.\u00a0 in fact, its become a science of moving parts and processes with charts and graphs with detail analysis.<\/p><h3><strong>Looking to get the best from an email Marketing Strategy, with your good email lists, here are some simple steps to follow:<\/strong><\/h3><ol><li><strong>Get more email subscribers<\/strong>: collect those names on your websites<br \/>with signup forms, use contests and\u00a0 giveaways, ask for referrals, use social media and offer incentives to join your list<img decoding=\"async\" class=\"size-full wp-image-1993 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/dog-1-150x150.jpg\" alt=\"email man\" width=\"150\" height=\"150\" \/><\/li><li><strong>Categorize your list members<\/strong>: new members, prospects, loyal members, recent purchasers to those who never read your email campaigns.\u00a0 Try to dig deeper so you discover which emails read,\u00a0 shared or saved, and which emails lead to a purchase<\/li><li><strong>Create a variety of emails for the occasion:<\/strong><ul><li>Use promotional emails for specials, add-on sales, or coupons<\/li><li>Send newsletters to list members who show an interest in the information you offer, include links to your blog, white papers, interesting facts and problem-solving solutions<\/li><li>Set up<a href=\"https:\/\/mailinglistservices.com\/transactional-emails-this-ones-for-you\/\"> <strong>transactional emails <\/strong><\/a>to send\u00a0 Thank You for Your Purchase note, confirm an order, send a receipt, instructions or technical support ticket acknowledgements.\u00a0 Add another offer that complements their recent purchase or interest<\/li><li>Email announcements for upcoming events or online specials.\u00a0 Promote your blogs and social media page<\/li><li>Automatically follow up with customers who never made it to check out. (<a href=\"https:\/\/mailinglistservices.com\/list-host\/\"><strong>abandoned shopping<\/strong><\/a> cart syndrome) Use this opportunity to remind them their items await and consider including a discount on their next purchase after they complete the sale<\/li><li>Follow up with an emailed <a href=\"https:\/\/mailinglistservices.com\/are-you-satisfied-with-this-survey\/\"><strong>survey<\/strong><\/a> and use this to gather information on your customer\u2019s buying experiences and suggestions<\/li><li>Offer an incentive for each referral they send your way then email a thank you for the referral<\/li><li>Responsive emails with tracking numbers for delivery<\/li><li>Then there\u2019s shipping information and updates, reminders, payment requests and so much more<\/li><li>And finally unsubscribe confirmations<\/li><\/ul><\/li><li><strong>Look at the big picture.<\/strong> \u00a0 You need a plan as not all customers are equal.\u00a0 The variety of emails you create will not be useful for your entire list or list segments.\u00a0 Some of these emails will be a one-time occurrence, such as an unsubscribe confirmation. Other emails will be part of a series of emails that may lead a customer to a purchase, such as an announcement of a sale followed with an emailed coupon and a day before the sale reminder<\/li><li><strong>Select your vendor.\u00a0<\/strong>Dundee Internet mailinglistservices.com is a powerful, all encompassing list hosting provider. Everything you need for a successful email Marketing Strategy is at your fingertips.\u00a0\u00a0 From Tracking Shopping Cart Abandonment, Drip Campaigns, <a href=\"https:\/\/mailinglistservices.com\/triggered-segments\/\"><strong>Segments<\/strong><\/a> without limits, surveys, trigger and transactional emails are all inclusive.\u00a0 It simplifies the email marketing process; we include analysis tools to keep you on track with the information you need.<\/li><li style=\"list-style-type: none;\"><ol><li style=\"list-style-type: none;\">\u00a0<\/li><\/ol><\/li><\/ol><p>A series of emails, triggered by customer action, are also know as<a href=\"https:\/\/mailinglistservices.com\/you-can-be-a-drip-with-email-marketing\/\" target=\"_blank\" rel=\"noopener\"> Drip Campaigns<\/a>\u00a0 that normally take advantage of the auto-responder tool included in ListManager.<\/p><p>Planning takes some time.\u00a0 Be consistent in your Marketing Strategy including the content.<\/p><p>The content of each email piece important, so is the tone of the message, the style, and the branding<\/p><p>Review your success which each mailing. \u00a0Track your opens and referrals, look at the\u00a0 best response rates given the different Subject line and other features you tested.<\/p><p>Your email marketing strategy is a defined process you\u2019ll follow to leverage email for business growth. It\u2019s how you\u2019ll measure responses as well as test and analyze results.<\/p><h2><b>Real Life Examples for Marketing Strategy<\/b><\/h2><h3><strong>Lisa\u2019s Glass<img decoding=\"async\" class=\"size-full wp-image-1995 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/dog-150x150.jpg\" alt=\"marble\" width=\"150\" height=\"150\" \/><\/strong><\/h3><div id=\"attachment_6460\" class=\"wp-caption alignright\"><p id=\"caption-attachment-6460\" class=\"wp-caption-text\">\u00a0<\/p><\/div><p>The local glass shop, run by Lisa, sells glass beads, marbles and ashtrays.\u00a0 She also runs a glass blowing school. \u00a0\u00a0Lisa\u2019s target audience includes young business people from 25-40.<\/p><p>Her newsletter, sent to her subscribers once a month, includes local Art Shows, and interesting facts about glass art.\u00a0\u00a0 Her announcement list sent biweekly includes links to her online catalog, class sign up and special events.<\/p><p>When someone signs up for a class, their email is moved to another segment for current class members.\u00a0\u00a0 Each new sign-up receives an emailed confirmation and receipt for payment.\u00a0 Each member continues to receive the monthly newsletter and announcements but now they automatically receive information about their upcoming class; including the syllabus and class calendar, plus any other information Lisa may decide to send during the semester.<\/p><h3><strong>Mary\u2019s Bakery\u00a0<\/strong><\/h3><p><img decoding=\"async\" class=\"size-full wp-image-1996 alignleft\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/dog-3-150x150.jpg\" alt=\"pumpkin\" width=\"150\" height=\"150\" \/><\/p><p>Mary\u2019s\u00a0 Bakery is getting ready for Fall, because she is involved with the local pumpkin weigh off.\u00a0 Mary\u2019s plan is to make a big push early October to sell pumpkin pies and cookies until the event day Oct 31, when she will be selling slices of pie to the event attendees.<\/p><p>Mary made a video, to show how a pumpkin pie is made from scratch, using real pumpkin. \u00a0She has a list of email subscribers who signed up to her announcement list for monthly specials.\u00a0 That plan is to promote the pumpkin event to her list subscribers starting with her video, followed by a weekly pumpkin tidbit and a one time-limited coupon code to motivate pie purchases.<\/p><p>Buyers who click on the coupon are moved to a new list segment that receives updates on special pies and goodies that are available on a limited basis. Also one of these weekly emails includes a survey that asks the list subscriber which type of baked good they buy the most. Subscribers who answer the survey are then segmented into new lists according to their preferred baked item and that list is used when those specialties are ready for purchase.<\/p><h3><strong>Ring this up <\/strong><\/h3><p>A local jewelry store is looking for new clients. The company creates a downloadable PDF white paper filled with jewelry cleaning tips. They promote this on their Facebook page, which has a big local following.<\/p><p>The jewelry store does have a regular quarterly newsletter that includes photos of jewelry settings they have done, interesting facts such as what goes into an appraisal, to the how to spot a real diamond from a fake diamond.\u00a0 Each newsletter includes customer testimonials to promote their custom service. Each newsletter features a gemstone ring. limited time-offer for referrals.<\/p><p>List members who refer someone are segmented into a referral list which is used to encourage more referrals. These customers receive a free annual ring cleaning plus a discount to the referred customers.<\/p><p><strong>\u00a0<\/strong><\/p><p>These few examples of email list marketing is just a drop in the bucket compared to the many thousands of uses email marketing has.<\/p><p>Looking to grow your business or nonprofit with email marketing.\u00a0 Give us a call 888-222-8485 or email <a href=\"mailto:sales@dundee.net\"><strong>sales@dundee.net<\/strong><\/a> to discuss the many options before you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7862eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7862eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e1f4f09\" data-id=\"2e1f4f09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f88a05 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"58f88a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email Marketing Strategy Results Is your Marketing Strategy made of Spam and bounces purchased addresses and non-confirmed members or Reputable and honest, opted-in addresses with a no Spam Policy Good or bad email, all email marketing strategy seems effective, and its so successful.&nbsp; in fact, its become a science of moving parts and processes with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[477,478,26,53,284,278],"class_list":["post-1991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-auto-responder","tag-drip-campaign","tag-email-campaigns","tag-marketing-strategy","tag-transactional-email","tag-triggered-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Strategy Results - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"Is your Marketing Strategy made of reputable and honest, opted-in addresses with a strict no Spam Policy? 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