{"id":2011,"date":"2019-04-26T14:25:22","date_gmt":"2019-04-26T14:25:22","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2011"},"modified":"2023-04-17T20:16:19","modified_gmt":"2023-04-18T00:16:19","slug":"daily-email-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/daily-email-marketing-mistakes\/","title":{"rendered":"Daily Email Marketing Mistakes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2011\" class=\"elementor elementor-2011\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3358f004 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3358f004\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30650c7b\" data-id=\"30650c7b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d4c7eaf elementor-widget elementor-widget-heading\" data-id=\"4d4c7eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Daily Email Marketing Mistakes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cbda8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cbda8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc65963\" data-id=\"bc65963\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-918b661 elementor-widget elementor-widget-text-editor\" data-id=\"918b661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More than ever before email marketing is more successful than other marketing avenues, but there are email marketing mistakes.\u00a0 When a marketer takes time and plans each email campaign, using the right email strategy for their audience, amazing things happen.\u00a0 They see growth.\u00a0 However if their plan isn\u2019t solid, peppered with common mistakes, they may not be too happy with the results.\u00a0\u00a0<\/p><h2><strong>Here are 13 email marketing mistakes you might not want to make.\u00a0<\/strong><\/h2><h2><strong>1. Subject Line<\/strong><\/h2><p><img decoding=\"async\" class=\"size-full wp-image-2013 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/groupemail-150x150.jpg\" alt=\"subject line\" width=\"150\" height=\"150\" \/>There overwhelming evidence that the decision to open an email is based on the <a href=\"https:\/\/mailinglistservices.com\/the-perfect-subject-line-does-not-exist\/\">Subject Line <\/a>alone. With that in mind try not to make them<\/p><p>\u00a0<\/p><ul><li><strong>Absurd<\/strong>: \u201cHere\u2019s One Million Dollars, no strings attached\u201d\u00a0<\/li><li><strong>Over-hyped<\/strong>: \u201cVanilla Ice Cream that tastes so much better than Vanilla ice cream\u201d\u00a0<\/li><li><strong> In All Caps:<\/strong> \u201cCAN YOU READ THIS\u201d\u00a0<\/li><li><strong> Critical:<\/strong> \u201cDon\u2019t you know not to fry chicken?\u201d\u00a0<\/li><li><strong>No Subject Line<\/strong>\u00a0\u00a0<\/li><li><strong>Abusive:<\/strong> \u201cOpen this email or you\u2019ll regret it\u201d<\/li><li><strong>Too<\/strong><strong> many words<\/strong> \u201cAfter you read this email your life will change, may not change tomorrow or the next day but will change\u201d\u00a0<\/li><li><strong>Deceptive:<\/strong> \u201cYou won the Lottery!!!\u201d\u00a0<\/li><li><strong>Not viewable on a mobile device<\/strong><\/li><\/ul><p>\u00a0<\/p><h2><strong>2. Irrelevant Information<\/strong><\/h2><p>Everyone is in a hurry.\u00a0 No one wants to waste time reading immaterial messages.\u00a0 AND if you send enough irrelevant messages your list member may never trust your emails again and unsubscribe.<\/p><h2>3. <strong>Sending Email Campaigns at the Wrong Time<\/strong><\/h2><p><img decoding=\"async\" class=\"size-full wp-image-2014 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/groupemail-1-150x150.jpg\" alt=\"clocks\" width=\"150\" height=\"150\" \/><\/p><ul><li>There are different Time Zones to consider\u00a0<\/li><li>As an example, people who are 9-5ers will generally not see an email sent to their business address at 6 pm on a Friday night, and if the email is time critical like a reminder about a sale on Saturday, it becomes irrelevant.<\/li><\/ul><h2>4. <strong>They Don\u2019t Trust You<\/strong><\/h2><p>Recent studies indicate Social Media is now one of the less trusted sources for reliable information followed by media outlets (NEWS).\u00a0 Trust is a big issue.\u00a0 You need your list subscribers to trust you and not view your email campaigns with a wary eye.<\/p><ul><li>Follow the rules of the land.\u00a0 For example, compliance of The <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\">Canned Spam Act <\/a>requires you to tell your recipients where you\u2019re located.<\/li><li>Educate your reading audience about you and your business and\/or services\u00a0<\/li><li>Send emails on a regular basis, a schedule.\u00a0<\/li><li>Use the same branding and from address.\u00a0<\/li><li>Apologize if you sent something you shouldn\u2019t have sent<\/li><li>Tell them your privacy policy.\u00a0\u00a0<\/li><\/ul><h2>5. <strong>Grammar and Spelling ERAS<\/strong><\/h2><p>Your emails should read well using correct grammar and spelling.\u00a0 You do not want to leave your recipients<br \/>with a hard to read and understand newsletter.\u00a0 Your message will get lost and with it, your creditably\u00a0\u00a0<\/p><h2>6.\u00a0<strong>Mobile Devices do not Display Correctly <\/strong><\/h2><ul><li>When you realize that more than 65% of emails are opened on Smart Phones, this point becomes very important.\u00a0 AND if your message is not easy to navigate it will not be read, even when someone is legitimately interested.\u00a0<\/li><li>Test your emails on mobile devices.<\/li><\/ul><h2>7. <strong>Are You Sending from No One?<\/strong>\u00a0<\/h2><p>When you use a no-reply address, you\u2019re cutting off communication.\u00a0 It\u2019s easier to either use a real email account or include a link in the email footer for your subscribers to respond too if they feel the need to do so.\u00a0<\/p><h2>8. <strong>Not Tracking Your Success (or Failure)<\/strong><\/h2><p>Make it a habit to look at your email <a href=\"https:\/\/mailinglistservices.com\/tracking-urls-and-opens\/\">campaign reports<\/a> and take note of\u00a0 <img decoding=\"async\" class=\"size-full wp-image-2015 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/groupemail-2-150x150.jpg\" alt=\"success\" width=\"150\" height=\"150\" \/><\/p><ul><li>Delivery rate\u00a0<\/li><li>Open rate\u00a0<\/li><li>Click-through rate\u00a0<\/li><li>Unsubscribe rate\u00a0<\/li><li>Conversion rate\u00a0<\/li><\/ul><p>\u00a0<\/p><p>Why, because planning is key, and analytics will assist you for the next campaign.\u00a0 With mailing data, you will be able to tweak success.<\/p><h2>9. <strong>Did you Buy or Rent the List You\u2019re Emailing To? <\/strong><\/h2><p>Keep your list <a href=\"https:\/\/mailinglistservices.com\/index.php\/are-you-managing-your-sender-reputation\/\">clean<\/a> and up-to-date. Send to active customers, as defined by your standards.\u00a0 There are several automatic tools offered by most ESP\u2019s to assist you with this.\u00a0<\/p><h2>10. <strong>Badly displayed message preview<\/strong><\/h2><p>A text preview of an email message is displayed by most email clients.\u00a0 This text is normally limited to 100 characters or less.\u00a0 The wording comes from the first few lines in your message.\u00a0 You can use this to your advantage by building on the subject line, to entice opens.\u00a0\u00a0<\/p><h2>11. <strong>Emails are Too Busy<\/strong><\/h2><p>How much information should one email contain \u2013 don\u2019t overwhelm your recipient with too many links, graphics or forms to fill out.\u00a0 In other words, keep the CTA (Call to Action) reasonable.\u00a0\u00a0<\/p><h2>12. <strong>Mailing to a Bad List<\/strong><\/h2><p>You have the reports and know that Bounce Rate and Sender Score are important numbers.\u00a0\u00a0 <a href=\"https:\/\/mailinglistservices.com\/spring-back-from-the-big-bounce-actively-manage-your-bounces\/\">Bounces<\/a> happen for many reasons; some you can solve and some you can\u2019t. ISP pay attention to your bounce rates and the same numbers you do.\u00a0 If your bounce rate is too high, you may be blocked or marked as a spammer.\u00a0 The bottom line, don\u2019t buy lists, keep your subscriber list up to date and remove people immediately\u00a0<\/p><h2>13. <strong>Who Wrote That?<\/strong>\u00a0<\/h2><p>It may take time to write the perfect copy for your newsletter.\u00a0 Plan your content and don\u2019t rush.\u00a0 The goal here is to produce a professional looking email that makes sense.<\/p><h2><strong>And finally<\/strong>\u00a0<\/h2><p>Focus by putting your audience first.\u00a0 Treat them well, say thank you when is warranted, and do not demand anything.\u00a0\u00a0 You want your information to be engaged, valuable, generate a positive attitude and shared.\u00a0\u00a0 Serve your email list members well, give them what they expect, focus on the customer, not the product and you\u2019ll avoid those email mistakes.\u00a0<\/p><p>Email marketing is the number of one-way small businesses are reaching more people than ever before. With a solid email marketing strategy, business owners can convert new customers and stay top of mind with existing customers.<\/p><p>But what makes up a solid email marketing strategy? We\u2019re here to help you answer that question and show you how to avoid some of the most common mistakes small business owners are making with their email marketing today.<\/p><p>You can avoid these potential setbacks by investing in a done-for-you email marketing solution, but for the purposes of this article let\u2019s focus on common mistakes and, most importantly, how to avoid them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e83ed52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e83ed52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fafca59\" data-id=\"4fafca59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39dd5c81 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"39dd5c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Daily Email Marketing Mistakes More than ever before email marketing is more successful than other marketing avenues, but there are email marketing mistakes.&nbsp; When a marketer takes time and plans each email campaign, using the right email strategy for their audience, amazing things happen.&nbsp; They see growth.&nbsp; However if their plan isn\u2019t solid, peppered with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[42,482,458,130],"class_list":["post-2011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing-campaigns","tag-irrelevant-information-subject-lines","tag-mobile-devices","tag-track-and-measure"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daily Email Marketing Mistakes - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"Email marketing is more successful than other marketing avenues, but there are email marketing mistakes. 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