{"id":2020,"date":"2019-04-10T13:16:13","date_gmt":"2019-04-10T13:16:13","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2020"},"modified":"2023-04-18T21:22:35","modified_gmt":"2023-04-19T01:22:35","slug":"what-is-an-email-provider-anyway","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/what-is-an-email-provider-anyway\/","title":{"rendered":"What is an ESP (Email Service Provider) Anyway?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2020\" class=\"elementor elementor-2020\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bf6576c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1bf6576c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a1399c1\" data-id=\"6a1399c1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e1f7ccf elementor-widget elementor-widget-heading\" data-id=\"2e1f7ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is an ESP (Email Service Provider) Anyway?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bce384 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bce384\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3e72c9\" data-id=\"f3e72c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3097f2c elementor-widget elementor-widget-heading\" data-id=\"3097f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An Email Provider or Email Service Provider is known as an ESP.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0298249 elementor-widget elementor-widget-text-editor\" data-id=\"0298249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>They offer different ways to manage and send bulk email to individual email addresses for delivery.\u00a0 <img decoding=\"async\" class=\"size-full wp-image-2022 alignleft\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/SPF.jpj_-150x150.png\" alt=\"members\" width=\"150\" height=\"150\" \/><\/h3><h3>\u00a0<\/h3><h2>For the list owner, an ESP may:<\/h2><ul><li>Provide email templates.\u00a0\u00a0 A template is a prebuilt layout, i.e. the front page of Newspaper with headlines and columns for stories, that allow the user to enter and\/or replace certain objects and text within the layout.<\/li><li>Maintain a database of list email addresses for the list owner \u2013 addresses that the list owner collected and are opted-in to their list.\u00a0 \u00a0Such a database may contain, not only the first and last name of the database member (known as a list member) and their email address but may contain other demographic information collected such as member sex, age, and income.<\/li><li>Email messages, newsletters, and announcements, with or without attachments to list members.\u00a0 Most ESP\u2019s have mailing statistics available for the list owner to review the success of their mailings \u2013 which can include opens, referrals, bounces and delivery reports.<\/li><\/ul><h2>ESPs are notably helpful with all types and sizes of email lists.<\/h2><h2><img decoding=\"async\" class=\"size-full wp-image-2023 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/letter-150x150.jpg\" alt=\"blue envelope\" width=\"150\" height=\"150\" \/>They allow the user of their service an easy way to <a href=\"https:\/\/mailinglistservices.com\/list-host\/\">manage<\/a> their list membership with:<\/h2><ul><li>Tracking: Who and when someone subscribed as a list member<\/li><li>Automation: When someone leaves or joins, the list is updated accordingly<\/li><li>Complaints: Usually handled by the ESP<\/li><li>Custom templates<\/li><li>An HTML editor to create custom mailings<\/li><li>Personalized messages<\/li><li>Triggered Messages<\/li><li>Email Campaigns<\/li><li>Discussion: by creating a private discussion group for conversations with searchable archives.<\/li><\/ul><h2>So many ESPs how do I choose?<\/h2><h2>Like so many technology purchases, focus on what do you need \u2013 for example:<\/h2><p><strong>Is longevity important<\/strong>, is the company stable?\u00a0 This industry is over a quarter of a century old!\u00a0 Companies come and go, so longevity should be a consideration.\u00a0 If you look around and do a little research you may find that the companies you think are, aren\u2019t the companies they were.\u00a0 \u00a0There have been mergers, takeovers, and closers.<\/p><p><strong><a href=\"https:\/\/mailinglistservices.com\/\/support\/\">How about support?<\/a>\u00a0<\/strong> \u00a0At one time almost everyone was tasking support overseas. People who responded to support calls were difficult to understand, and that made it difficult to describe issues and solve problems.\u00a0 From broken English to little or no support was a concern. Today, overseas support is still utilized by some ESPs, others may only allow emailed questions, some only offered an online manual, some use AI and a few offered continue to offer no support at all.<\/p><p><strong>What about limitations?<\/strong>\u00a0 Some ESPs only allow so many mailings per month or so many members before they want more money. What about an issue that just came up which will take you over the quota?\u00a0 Do you want to send an attachment, is that allowed?<\/p><p><strong>Do you need to send an email to one person<\/strong>, or send both a text and HTML message at the same time, is that supported?<\/p><p><strong>Email Analytics,<\/strong> most if not all ESP\u2019s offer them.\u00a0 Can you review everything you need? Can you credit custom reports and see your results in graphic form?<\/p><p><strong>Capabilities is a big issue<\/strong>.\u00a0 Do you need something to just mail to clients or do you want to set up a sophisticated drip campaign?<\/p><p><strong>Deliverability<\/strong>:\u00a0 is your email accepted or blocked because your ESP has you on a shared IP Address?\u00a0 Is DKIM and SPF set up offered?\u00a0 Does your ESP have a good sending relationship with Gmail?<\/p><h3><img decoding=\"async\" class=\"size-full wp-image-2024 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/letter-1-150x150.jpg\" alt=\"man with coffee\" width=\"150\" height=\"150\" \/>In conclusion, consider using an ESP instead of bulk mailing from your favorite email client.<\/h3><h3>There are many ESP\u2019s to choose from. Consider <a href=\"https:\/\/mailinglistservices.com\/\">Dundee Internet mailing list services<\/a>,<\/h3><ul><li>Dundee Email Hosting has been in the list business for over 20 years<\/li><li>We offer personalized support, you can call and speak to the CEO! email, tech guides all available 24\/7<\/li><li>Attachments of any size are allowed, with no limit on mailings.<\/li><li>Our software has extensive reporting capabilities for your mailings and memberships.\u00a0 We offer 8 categories of built-in reports.\u00a0 AND you can create your own report with our Custom Chart tools.\u00a0 All accessible in one location.<\/li><li>We care about your deliverability and your email reputation after all our rep is ours too.\u00a0 We employ all the latest email authentication tools and monitor all mailings for issues.<\/li><li>A built-in segment wizard, drip campaigns, triggers, and transactional emails and so much more.<\/li><\/ul><p>An ESP should be a company you can work with, is there when you need them as an integral part of your marketing strategy.\u00a0 \u00a0Try a <a href=\"https:\/\/mailinglistservices.com\/order-2\/\">demo<\/a>, ask questions, review referrals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-622e9195 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"622e9195\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b92b97\" data-id=\"5b92b97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-148733b8 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"148733b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is an ESP (Email Service Provider) Anyway? An Email Provider or Email Service Provider is known as an ESP. They offer different ways to manage and send bulk email to individual email addresses for delivery.&nbsp; &nbsp; For the list owner, an ESP may: Provide email templates.&nbsp;&nbsp; A template is a prebuilt layout, i.e. the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[89],"tags":[483,109,50,145,484,485,486],"class_list":["post-2020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","tag-custom-templates","tag-email-lists","tag-email-service-provider","tag-esp","tag-list-membership","tag-longevity","tag-tracking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an ESP (Email Service Provider) Anyway? - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"An Email Service Provider is known as an ESP. 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