{"id":2029,"date":"2019-03-29T13:29:15","date_gmt":"2019-03-29T13:29:15","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2029"},"modified":"2023-04-18T20:25:28","modified_gmt":"2023-04-19T00:25:28","slug":"you-can-be-a-drip-with-email-marketing","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/you-can-be-a-drip-with-email-marketing\/","title":{"rendered":"You Too Can Be A DRIP (campaign) With Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2029\" class=\"elementor elementor-2029\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-145293bb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"145293bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a80aaf7\" data-id=\"a80aaf7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5af41f0f elementor-widget elementor-widget-heading\" data-id=\"5af41f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">You Too Can Be A DRIP (campaign) With Email Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74dd280 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74dd280\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bbe8b0\" data-id=\"1bbe8b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abd761b elementor-widget elementor-widget-text-editor\" data-id=\"abd761b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_0 et_pb_bg_layout_light et_pb_text_align_left\"><div class=\"et_pb_text_inner\"><h2><a href=\"https:\/\/mailinglistservices.com\/the-holiday-season-email-marketing-challenge-is-here\/\">Time Base<\/a> Drip Campaigns<\/h2><p><img decoding=\"async\" class=\"size-full wp-image-2031 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/SPF.jpj_-150x150-1.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/p><p>can be defined as emails sent over a set period of time, in planned intervals in a progressive sequence. They are used to build and maintain customer awareness and to systemically move the customer into an active sales cycle.<\/p><div id=\"attachment_6142\" class=\"wp-caption alignleft\"><p id=\"caption-attachment-6142\" class=\"wp-caption-text\">\u00a0<\/p><\/div><h2><strong>Drip Campaigns are also known as\u00a0<\/strong><\/h2><p>Drip Marketing<\/p><p>Automated Email campaigns<\/p><p>Life-cycle Emails<\/p><p>Autoresponders<\/p><p>Automated Email Series<\/p><h2><strong>Why use a <a href=\"https:\/\/mailinglistservices.com\/the-holiday-season-email-marketing-challenge-is-here\/\">Drip Campaign:<\/a><\/strong><\/h2><ul><li>They are automated and prewritten.\u00a0 This saves times as it\u2019s not necessary to write a brand-new email for every customer that buys or a prospect who inquires<\/li><li>Send relevant information at the right time: they should be personalized and contain content the recipient is interested in<\/li><li>Maintains consistency with the subscriber<\/li><li>Keeps prospects\/customers engaged with your company: triggered emails are shown to have a higher response rate overall marketing emails<\/li><li>Moves the prospect in the right direction: more opportunity for cross-selling and up-selling<\/li><\/ul><h2><strong>How do they work?<\/strong><\/h2><div id=\"attachment_6144\" class=\"wp-caption alignleft\"><p id=\"caption-attachment-6144\" class=\"wp-caption-text\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2032\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/SPF.jpj_-1-150x150.png\" alt=\"trigger\" width=\"150\" height=\"150\" \/><\/p><\/div><p>Drip Campaigns are normally based on email triggers or prompts.\u00a0 When a specific action is performed by an email recipient or website visitor, such as clicking on a link or filling out a form, their actions trigger an automatic response.\u00a0 A website purchase, for example, generates an invoice, once paid online, a thank you email is triggered and a week later a follow-up email is sent to the buyer. The last email in this series has product information and a discount coupon with a shop now link \u2013 all designed to keep, in this case, the customer engaged with your products.<\/p><p><strong>As you can see a drip campaign will allow you to distribute relevant information to your targeted list members, at specific times, which can translate into more sales.<\/strong> Dundee Internet Services use drip campaigns when someone signs up for a <a href=\"https:\/\/mailinglistservices.com\/order-2\/\">list demo<\/a>.\u00a0For example: with Dundee List services, when a prospect signs up for a demonstration list they receive a <a href=\"https:\/\/mailinglistservices.com\/the-shocking-truth-about-welcome-letters\/\">Welcome letter<\/a>, followed by a series of emails, one per week for four weeks, designed to guide the prospect to become a customer.\u00a0 These marketing emails include the features, the benefits and the ease of using our services.\u00a0 Our goal, like all drip campaigns, is to keep the prospect engaged with our product.<\/p><h2><strong>When should you use a Drip Campaign:<\/strong><\/h2><ul><li>To Welcome a new list member when they subscribe to your email list<\/li><li>Suggestions: they purchased a book from your store, suggest more titles by the same author with a \u201cThank You\u201d\u00a0 email.\u00a0 A few weeks later, an email with \u201cyou might also like\u201d<\/li><li>Auto-Renewals: use the autoresponder feature in your list management tools to send an alert email to let them know their account is about to be charged. Include a link to update payment information<\/li><li>Confirmations: Confirm reservations, events, and other important dates<\/li><li>Shopping cart abandonment: When someone clicks out of buying \u2013 reengage those customers and bring them back<\/li><li>Developing Leads: Use this opportunity to educate,\u00a0 offer a free trial follows up, download white papers<\/li><li>Engagements:\u00a0 invite the recipient to revisit to your site and stay awhile, triggered either by some on-site activity or a general lack of activity.<\/li><\/ul><h2>Setup your Drip Campaign:<\/h2><div id=\"attachment_6148\" class=\"wp-caption alignleft\"><p id=\"caption-attachment-6148\" class=\"wp-caption-text\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2033\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/SPF.jpj_-2-150x150.png\" alt=\"target\" width=\"150\" height=\"150\" \/><\/p><\/div><p><strong>The Target Audience<\/strong>.\u00a0 Several field experts suggest creating your content first, however, it\u2019s always good to know who will be receiving it, so I believe number 1 is to identify your target audience.\u00a0 To do this properly you have to know which group you\u2019re writing for, why and how and of course the types of triggers to use, such as an action trigger.\u00a0 For example, an action trigger can include:<\/p><p><strong>A new email list subscriber<\/strong>: they get an automatic welcome letter<\/p><p><strong>\u00a0A purchase<\/strong>: they receive an emailed receipt with a coupon<\/p><p><strong>\u00a0A download for your latest whitepaper<\/strong>: they receive follow up emailed information and an invitation\u00a0 to join a seminar<\/p><p>You can also use a drip campaign for a behavioral email from HotSpot \u201cBehavioral email is the practice of sending automated, targeted emails to the contacts in your database based on their interactions with your company across multiple channels: social media, email, your website and beyond. Jan 8, 2016\u201d\u00a0 In either case, when you compile your target audience you can test your drip campaign by selecting member segments based on specific behaviors, such as buying frequency. <strong>Write the Content.\u00a0 <\/strong>With the target audience in hand, the next step is creating a message(s) that do something,\u00a0 that gets their attention and leads them to your end game.\u00a0\u00a0 Your message needs to be understandable, relevant and personalized, just for the reader. <strong>Campaign Planning.\u00a0<\/strong>Next, figure out your strategy for your drip campaign\u2014consider making a storyboard to represent the campaign steps from the first trigger to the purchase. \u00a0Consider at this point:<\/p><ul><li>The number of emails needed and the order they are needed in<\/li><li>Consistency between the emails sent in response to the trigger set<\/li><li>How do you know you\u2019re successful, by adding more customers, collecting more demographic data, getting more sales?\u00a0 This all depends on the goals you have set<\/li><\/ul><h2>How am I going to measure success?<\/h2><p><strong>Ready Set GO. <\/strong>When everything is in place, start your campaign with your ESP.\u00a0 Dundee Internet will work with you to set this up.<\/p><div id=\"attachment_6154\" class=\"wp-caption alignleft\"><p id=\"caption-attachment-6154\" class=\"wp-caption-text\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2034\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/imagesEUQ8BZJ4-3-150x150.jpg\" alt=\"measure\" width=\"150\" height=\"150\" \/><\/p><\/div><p><strong>Is it Working?\u00a0 <\/strong>Only time will tell if your campaign is successful.\u00a0\u00a0 There may be adjustments needed along the way, monitor your results.\u00a0\u00a0 If you send receipts to customers who purchased with a coupon, are they returning to your website? Someone signed up for your email newsletter after they receive the Welcome letter did they go to their profile page and update their settings, did they sign up for your blog? Drip campaigns are a great tool to cultivate leads without taking up too much of your time.\u00a0 It\u2019s also ideal to help your users with questions, new features, and training.\u00a0 They will appreciate the effort and time you take.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-338797fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"338797fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-215a1ba\" data-id=\"215a1ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bcde901 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"6bcde901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You Too Can Be A DRIP (campaign) With Email Marketing Time Base Drip Campaigns can be defined as emails sent over a set period of time, in planned intervals in a progressive sequence. They are used to build and maintain customer awareness and to systemically move the customer into an active sales cycle. Drip Campaigns [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[241,487,478,304,488],"class_list":["post-2029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-auto-responders","tag-drip","tag-drip-campaign","tag-engagement","tag-target-audience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>You Too Can Be A DRIP (campaign) With Email Marketing - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"Time Base Drip Campaigns can be defined as emails sent over a set period of time, in planned intervals in a progressive sequence. 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