{"id":2039,"date":"2019-03-06T21:01:51","date_gmt":"2019-03-06T21:01:51","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2039"},"modified":"2023-04-17T20:20:20","modified_gmt":"2023-04-18T00:20:20","slug":"are-the-emails-you-send-today-are-going-into-the-spam-filters-of-tomorrow","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/are-the-emails-you-send-today-are-going-into-the-spam-filters-of-tomorrow\/","title":{"rendered":"Are the emails you send today going into the SPAM filter of tomorrow?"},"content":{"rendered":"\t\t
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Are the emails you send today going into the SPAM filter of tomorrow?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Are the emails you send today stopped by the SPAM filter of tomorrow?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Is there a way to improve your email deliverability just by optimizing available email features \u2013 but you can\u2019t get it right no matter what you do?<\/p>

Before you call \"spam\"in the experts: your ESP, considered the following short list that mailers use to keep their email messages from being trashed.<\/h4>

1. Whitelisting<\/a>. This can be done at the IP level, the domain or the email address you are sending from.\u00a0 When you\u2019re whitelisted, you are on the approved sender list.<\/p>

2. As a sender, you might consider breaking up a very large list into smaller blocks.\u00a0 If you receive SPAM complaints (Even if you have a squeaky-clean list it will happen) when you send in smaller blocks, these complaints will not come in all at once, which may put you on a blacklist.<\/p>

3. Clean your lists.<\/strong>\u00a0 When you continue to send to a bad email address, or you have a habit of not removing bounced messages when you should, eventually, your IP will be awarded a higher SPAM score. \u00a0With a high SPAM rating, your deliverability and sender\u2019s reputation will naturally decrease.<\/p>

4. Always provide a quick easy way to unsubscribe from your list.\u00a0 I know, for myself, I dislike clicking an unsubscribe link only to be brought to a questionnaire. You do not want your member to become frustrated with unsubscribe polices and report you as a SPAMMER, so make it easy for them to leave.<\/p>

5. Test<\/strong> your message before you release your campaign to your entire list.\u00a0 Send the completed message not only to your test audience, send it to your Hotmail, Gmail, Yahoo etc., so you can test both opens and delivery.<\/p>

6. Did you know that SPAM and Junk filters check your message content for messy HTML code to earmark that type of message as SPAM?\u00a0 Create content with the built-in HTML editor provided by your ESP or another email specific program.\u00a0 A few programs to avoid are Microsoft WORD and Publisher.\u00a0 These programs are notorious for adding extra HTML characters and styling into your work. If you insist on using them anyway, review the completed content in an editor so you can eliminate the extra HTML characters and styling that is added by these programs.\u00a0\u00a0\u00a0AND if you cut and paste your content to make a template, you are also copying the formatting, creating more extra HTML characters and styling problems.\u00a0 You may find yourself with sloppy code with an increased message size, incorrect rendering in email clients with added links to unknown or unwanted places.<\/p>

7. There\u2019s also the school of thought not to use one big embedded image as your content, as SPAM filters seem to look for this too.\u00a0 Typical SPAMMERS use large one-page Images, to pass along messages that are unseen to the filters, like Viagra advertising.<\/p>

When you need the experts:<\/h2>

As you know sometimes it\u2019s not only a matter of trust but a matter of volume.<\/h3>

As mentioned before, breaking up your list to send in smaller chunks may not avoid the filters but complaints will not hit you all at once. \u00a0Is that a SPAMMER trick, maybe? \u00a0Do you want to be associated with SPAM, probably not?\u00a0 \u00a0And there\u2019s no guarantee that your IP wouldn\u2019t be blacklisted once an ISP starts to receive complaints about a specific mailing.<\/p>

Having a list of 5 million emails to send out, breaking them up in chunks of 1 million will not lessen the number of SPAM complaints you may receive.\u00a0 SPAM and Junk filters count the number of emails an IP address sends at a time.\u00a0 If you have a substantial number of members and you have found your message landing in the SPAM filter more times than not, ask your ESP is to send your messages out slowly over a dedicated IP.<\/p>

A dedicated IP address helps keep your sending reputation intact.\u00a0 Even so, it\u2019s interesting to note big volume senders can be slowed down by the receiving ISPs (Yahoo or Gmail for example). They do this by executing rate limits on your messages.<\/strong><\/h3>

Rate limits, also known as throttling<\/a>,\u00a0 are put in place by the ISP mail server administrator.\u00a0 Basically, the ISP limits the number of connections per hour they accept to prevent mail servers from being overtaxed.\u00a0 \u00a0Limits are used to deter spam.\u00a0 Generally, a list sends messages over one dedicated IP or shared IP that connects to the ISP.\u00a0 \u00a0Dundee uses the concept of mail streams, which bind one or more IP addresses together to form a common sending unit, distributing messages out in parallel.\u00a0 This method increases the speed of delivery as mail streams open more connections during email delivery but increases the tolerance of sending blocks.\u00a0 Simply put, if one IP address is blocked by rate limits, ListManager can continue to send messages out using the other IP address associated with the mailstream in order to maximize delivery.<\/p>

SPF can also assist with email delivery. This is another form or email authentication, explained more fully in this article: \u201cAre You Really an Email Marketer OR Are You Forging This Email Address?\u201d<\/a><\/p>

Even if you do all these things perfectly, your emails may still end up in the junk folder. \u00a0Email spam filter criteria change almost daily and can be impacted by things that you have no control over. However, if you, as a habit, send good email that your clients want, you\u2019ll get into the inbox more often than not, I\u2019m only suggesting following the above guidelines because, once an email provider thinks that your email is spam, it is very hard to get back into the inbox!<\/p>

Even if you do all the above suggestions perfectly, your emails may still end up in the junk folder. \u00a0Email spam filter standards change all the time and can be affected by things you have no control over. \u00a0You can get to that in-box more often than not regardless.\u00a0 Always send content your members want, follow best practices and keep up that good sending reputation. \u00a0Because, once your email is marked as a SPAM by a recipient, intentional or not, its difficult to get back in the inbox.<\/p>

Write-Send-\"inbox\"Smile<\/h4>

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\u00a0<\/h1><\/div><\/article><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/section><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Are the emails you send today going into the SPAM filter of tomorrow? Are the emails you send today stopped by the SPAM filter of tomorrow? Is there a way to improve your email deliverability just by optimizing available email features \u2013 but you can\u2019t get it right no matter what you do? Before you […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[489,490,491,282,460,492],"class_list":["post-2039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-blast","tag-rate-limits","tag-reputation","tag-spam","tag-spam-filters","tag-throttling"],"yoast_head":"\nAre the emails you send today going into the SPAM filter of tomorrow? 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