{"id":2056,"date":"2019-01-30T16:32:20","date_gmt":"2019-01-30T16:32:20","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2056"},"modified":"2023-04-17T20:22:21","modified_gmt":"2023-04-18T00:22:21","slug":"social-media-the-best-marketing-tool-around","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/social-media-the-best-marketing-tool-around\/","title":{"rendered":"Social Media -is it the best marketing tool around?"},"content":{"rendered":"\t\t
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Social Media -is it the best marketing tool around?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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You heard is all before: Email and email lists, were the best marketing tool around.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why is that?\u00a0 Is it because email marketing is a quick, easy, cheap, way to grow your customer base or is it an old technology, quickly being replaced by new social communication tools people are gravitating toward?<\/p>

So, is the email format is too old school to use?<\/h2>
\"antiques\"Before you answer, let\u2019s take a trip down memory lane and review some of the unsuccessful social networks that encouraged outside advertisers.<\/figure><\/div>

MySpace<\/a> \u2013 They enjoyed about 6 years of fame, and at one point they notably had more visitors than Google.\u00a0 MySpace is currently active, you probably can join, but it is not the social media giant it once was.\u00a0 The memory most people have of MySpace, it was hacked in 2016<\/a><\/p>

BEBO <\/a>, purchased by AOL, outran MySpace and became the most widely used social network in the UK.\u00a0 \u00a0AOL stated that BEBO platform was not competitive enough to continue.<\/p>

Vine<\/a> allowed members to upload short video loops, \u00a0attracting upwards of \u00a0200 million members.\u00a0 Twitter bought Vine, and disabled it in 2016. \u00a0You can still view Vine Videos for older content.<\/p>

Friendster<\/a> started as a great social networking site, attracting the attention of Facebook and Google; both wanted to purchase the platform.\u00a0 Instead of selling, eventually, Friendster relaunched itself into a gaming site.\u00a0 In 2015 it closed for \u201clack of engagement by the online community\u201d.<\/p>

About.<\/a>ME<\/a> allowed anyone to set up an information page for themselves.\u00a0 \u00a0About.Me was sold to AOL and then resold by AOL. It is still active, but not nearly as popular as it once was.<\/p>

Then there\u2019s\u00a0Google+.\u00a0 Our businesses listed on Google+, having hopes of great connections and higher ranking. \u00a0However, Google+ did not achieve what it set out to do, compete with Facebook, so it faltered.\u00a0 Most users had found this platform clunky, with a bland interface for sharing messages and images.\u00a0 When it was active it was not actively used.\u00a0 Google+ was \u00a0their 4th attempt to create a good social Media platform.<\/p>

Ping,<\/a> short-lived, vague network launched in 2010 and closed its doors soon after in 2012.\u00a0 Apple used ping to promote social and music networking. \u00a0The cited failure \u201cdid not integrate with other popular networks.<\/p>

The Hub <\/a>by Hasbro and Disney was hailed as a misguided and confusing platform that poorly tied shopping to culture and social networking.\u00a0 The intended user base was children, who probably didn\u2019t even know about it unless their parents were involved<\/p>

Somewhat popular is the social network called Stories<\/a>, which allows members posts to remain on their platform for a short 24 hours before they disappear.\u00a0\u00a0 They, like the others, offer an advertising feed, to bring in the cash.<\/p>

These few examples show us that nothing lasts forever, so spend your marketing dollars wisely.\u00a0\u00a0 But, consider that the history of email runs so much deeper than Social Networking.\u00a0 Through the years email continues to be first, the number one communication tool, surpassing the popularity of Facebook and all others \u2013 and interestingly enough, most, if not all these social network platforms require a working email address to access them.<\/h4>

Email marketing on its own yields the best bang for the buck overall social media marketing?\u00a0 Campaign Monitor\u2019s 2018 research found \u201cFor every $1 spent on email marketing $44 is made in return\u201d and Salesforce states \u201cEmail marketing has an average ROI of 3,800 percent. For every dollar invested, the base return is $38\u201d \u2013 that\u2019s an average of $41 ROI between the two studies!<\/p>

Email Marketing is successful because:<\/h3>

\"email<\/p>

Email is like first class postal delivery <\/strong>\u2013 it is delivered to the person it\u2019s addressed to, sent to their inbox.\u00a0 With personal inbox delivery, you know your message was received, you do not have to depend on your customer sorting through hundreds of posts to find your latest message or remember to go to a certain URL to see your latest announcement.<\/p>

It\u2019s a staple for communication<\/strong>.\u00a0 Most people, (okay some people) can go for days without logging into their Facebook account or check the latest post on Instagram.\u00a0 And when they do check their social media networks, they may never get to your post, just because of all the missed social media messages they are catching up on.\u00a0 \u00a0Even when your \u201cfans\u201d are notified they missed, (for example) \u201c40 Tweets\u201d and have 25 notifications waiting, few actually care.<\/p>

Email can be entertaining or deadly serious. <\/strong>Email is very customizable.\u00a0 You can use any Subject, add an image, color or sound. \u00a0You can use tools to customize your message to Mary, Dear Mary, Dear Miss Mary or any name you like:\u00a0 because email allows you to personalize each and every piece of email that leaves your computer.\u00a0 Target a specific group of people, based on their clicks, automate an email follow up, automatically send an immediate Thank you for their purchase and so much more.\u00a0 With Dundee email list services, you can even prewrite Birthday greetings, or emails to mark those memorable dates, that will be sent on the future date you desire.\u00a0 With email services by Dundee, you can even form a neighbor watch discussion group with searchable archives \u2013 so much easier to follow than Facebook postings.<\/p>

Email is also s a fantastic sales tool<\/strong>.\u00a0 Your list subscribers are people who are interested in your services and\/or product.\u00a0 They opted-in to receive your emails, they want to hear what you have to say.\u00a0 In fact, your list members statically speaking are 79% more likely to purchase from you before they purchase because of your Facebook page, posting, and advertisements.<\/p>

Did I mention that Email is inexpensive, quick and immediate?<\/h3>

Email also tells you where you went wrong or right. \u00a0Dundee Internet email services produce detail reports with every email campaign.<\/p>

List admins can view for example:<\/h3>

The Report Dashboard<\/strong>: displays a variety of information in a graphic format about recent mailings, member lists, server performance, and sales resulting from your email marketing.<\/p>

Tracking statistics<\/strong>: Indicates how many people opened your message, clicked on a tracked URL, or who have gone from one of your mailings through to other pages on your Web site.<\/p>

And you can test<\/strong> which message format your members are likely to be more receptive too, by changing Subjects, color, content, layout, and images in your test emails.\u00a0 In fact, with Dundee, you can test anything in your email before you make it an active campaign.<\/p>

Keep in mind the success of an email campaign, may depend on the email marketer reading and analyzing the reports<\/strong>.\u00a0 Email marketing success has a foundation with a list that has quality members, who are opted-in and familiar or getting familiar with your brand.\u00a0 While social media allows you to advertise and talk about your brand, it may only be a temporary platform until the next best one comes along. \u00a0Email, the old technology is here to stay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Social Media -is it the best marketing tool around? You heard is all before: Email and email lists, were the best marketing tool around. Why is that?\u00a0 Is it because email marketing is a quick, easy, cheap, way to grow your customer base or is it an old technology, quickly being replaced by new social […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[108,378,417,495,496,497,177],"class_list":["post-2056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-discussion-lists","tag-email","tag-facebook","tag-group-lists","tag-myspace","tag-ping","tag-social-media"],"yoast_head":"\nSocial Media -is it the best marketing tool around? - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"Email and email lists are the best marketing tool around. Why is that, because email marketing is a quick, easy, cheap, way to grow your customer base\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinglistservices.com\/social-media-the-best-marketing-tool-around\/amp\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media -is it the best marketing tool around? - Email Marketing Solutions With Marketing Automation\" \/>\n<meta property=\"og:description\" content=\"Email and email lists are the best marketing tool around. 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