{"id":2079,"date":"2018-10-10T19:30:38","date_gmt":"2018-10-10T19:30:38","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2079"},"modified":"2023-04-17T20:27:15","modified_gmt":"2023-04-18T00:27:15","slug":"where-o-where-did-my-email-go","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/where-o-where-did-my-email-go\/","title":{"rendered":"Where O\u2019 Where Did My Email Go? I hit the send button!"},"content":{"rendered":"\t\t
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Where O\u2019 Where Did My Email Go? I hit the send button!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I Clicked the Send Button, Now What?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Email Marketer\u2019s, do you wonder how your email actually finds its way to the right customer\u2019s inbox?\u00a0 \u00a0Once you hit the Send Button the flow of your email is out of your control.<\/h5>

Of course, email delivery and deliverability is the end goal for email marketers.\u00a0 Both email delivery and email deliverability go hand in hand,\u00a0 and at the same time, they are entirely different.\u00a0 Many marketers know the ins and outs of email deliverability, so this blog is about both email processes.<\/p>

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Email Delivery Steps<\/h3>
  1. Message Creation:\u00a0 <\/strong>Email marketing messages normally start with design.\u00a0 The basic steps: 1. Content is added.\u00a0 2. The message is tested.\u00a0 3. Once you are satisfied with the message in its creative form hit the send button. it will take a path that leads it directly to an email server.\u00a0 However, before that happens the message is properly formatted for internet transmission with a standard protocol called\u00a0 SMTP\u00a0 (\u201cSimple Mail Transfer Protocol:)<\/li><\/ol>

    2. Next, the sender\u2019s server,\u00a0 technically called the \u201cMail Transfer Agent\u201d or MTA, searches the @domain.com portion of the recipients\u2019 email address to determine the destination mail server called the MX server (\u201cMail Exchanger\u201d); it delivers the message.<\/p>

    3. The recipient\u2019s email retrieves (downloads the message) using POP,\u00a0 \u201cPost Office Protocol\u201d,<\/p>

    Email Deliverability<\/h3>

    After message creation, in step one above, an email message goes through other routes which can determine its deliverability. The hosting provider\u2019s software should validate the sender as someone who has permission to mail out from the list. If the senders\u2019 email address is confirmed as an approved sender, the email moves to the next step. If the email address is found to be blocked, then the journey of your email ends here.<\/p>

    Once the server has confirmed that you are an approved sender, the recipient\u2019s server then checks the sender\u2019s settings for DKIM, DMARC, SPF, and MX. This \u201cconversation\u201d between the servers (sender and recipient) allows the servers to determine if the email is coming from a trusted source.\u00a0 When the server\u2019s settings are misconfigured or the senders IP has been blacklisted due to complaints, your email will be stuck here and will not reach its destination.<\/p>

    Using Dundee Internet\u2019s mailing list services \u2013\"mailman\"If you find your IP has become blacklisted don\u2019t panic just fill out a support ticket<\/a> and our qualified support team will contact global blacklists (SpamHaus,<\/a> SpamCop<\/a>) to whitelist your IP. If this is something you prefer to avoid entirely you may want to consider using a dedicated IP<\/a>.\u00a0 Not using Dundee Internet Mailing List Services, but another ESP like MailChimp or Aurea, check with them if your list is blacklisted.<\/p>

    \u00a0If the recipient\u2019s server determines it is safe to accept your email it is then inspected by the email provider for content, scored and then sorted. There are three places your emails can end up the inbox, spam box, or quarantine. If your emails spam score is found to be high, it will end up in quarantine where the server\u2019s administrator will monitor and usually delete. If your spam score is moderate it will end up in your recipient\u2019s spam box. If your spam score is low or sent from a trusted email address it will land in the all-important inbox.<\/p>

    If you find that your emails are not reaching their target destination there are many steps during email delivery where emails can become blocked.\u00a0 Just follow the \u201d mail with your ESP \u201csteps to determine what is keeping your email from delivery and you can troubleshoot deliverability issues!<\/h4>