{"id":2085,"date":"2018-09-27T19:42:47","date_gmt":"2018-09-27T19:42:47","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2085"},"modified":"2023-04-17T20:29:02","modified_gmt":"2023-04-18T00:29:02","slug":"did-you-know-legitimate-emails-will-be-blocked-too","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/did-you-know-legitimate-emails-will-be-blocked-too\/","title":{"rendered":"Did You Know, Legitimate Emails Will Be Blocked"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2085\" class=\"elementor elementor-2085\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6efb2b86 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6efb2b86\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-496c5576\" data-id=\"496c5576\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bbd3c82 elementor-widget elementor-widget-heading\" data-id=\"5bbd3c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Did You Know, Legitimate Emails Will Be Blocked<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5aa898 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5aa898\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b05160d\" data-id=\"b05160d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7dfc24 elementor-widget elementor-widget-heading\" data-id=\"a7dfc24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As an email user, you probably noticed the increase in the amount of SPAM you receive.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae687a elementor-widget elementor-widget-text-editor\" data-id=\"6ae687a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As an email marketer, you do not want your messages to be perceived as part of the spam evolution.\u00a0 ISP\u2019s recognize that SPAM is an ever-growing issue. Therefore, most ISPs in response, have tightened their email systems to block spammy emails from reaching their customers\u2019 mailboxes.\u00a0\u00a0<img decoding=\"async\" class=\"size-full wp-image-2087 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/No-Spam-clipart-150x150.png\" alt=\"spam\" width=\"150\" height=\"150\" \/><\/p><h3>However, the numbers are against us all.<\/h3><p>Not only do ISP\u2019s find it impossible to block 100% of incoming SPAM to their mail servers, but they\u00a0also find it\u2019s virtually impossible to block as much as 50% of Spam from reaching their customers\u2019 inbox.\u00a0 And what\u2019s worse for email marketers; There are many false positives read by the ISP\u2019s spam filters, which block legitimate emails too.<\/p><p>The email system as we all know it has no real delivery protocol \u2013 There is no guarantee that an email sent will be delivered to the intended inbox.\u00a0 We believe that an email was delivered to the proper recipient when it\u2019s sent unless we receive an \u201cundeliverable\u201d bounce back message.\u00a0 However, in the real world when a big ISP blocks an email from being delivered they may not return an \u201cundeliverable\u201d message to the sender.\u00a0 They aren\u2019t under any obligation to do so,\u00a0 besides,\u00a0 it may be a matter of economics.<\/p><p>Putting economics aside sometimes you find, as an email marketer or discussion list member, you just can\u2019t send messages to a certain domain, while you can send messages to everyone else.\u00a0 There\u2019re actually technical nuances that may prevent your email from sending to a certain domain (email address).<\/p><h3>The issues can include:<\/h3><ul><li>Blocked IP Address (the domain is on a SPAM list)<\/li><li>Missing SPF record<\/li><li>Missing DNS records<\/li><li>Misconfigured DNS<\/li><li>The ISP filtered your email as SPAM, its MIA.<\/li><\/ul><p>And as stated not all ISPs send back an \u201cundeliverable\u201d bounce back message. SPAM filtering processes for big ISPs, such as Hotmail, Gmail, Yahoo and so forth, are set up to handle traffic created by billions of email messages.\u00a0\u00a0To cut down on bandwidth and annoyance they try to set up strict spam filtering rules, which includes filtering out good emails too, so what\u2019s an email marketer to do?<\/p><ul><li>Ask your ESP (Email Service Provider) for a private IP address.\u00a0 Most likely you are hosted on a shared IP address, this\u00a0 will increase your chance of being blacklisted if someone on that IP is earmarked as a spammer.<\/li><li>Does your ESP have reverse DNS for their MX records?\u00a0 I can\u2019t imagine an ESP without reverse DNS, however this does happen. This is a requirement.\u00a0 found in\u00a0 RFC 1912, Common DNS Operational and Configuration Errors.<\/li><li>Is your SPF record correct?\u00a0 <a href=\"https:\/\/support.dnsimple.com\/articles\/spf-record\/\">https:\/\/support.dnsimple.com\/articles\/spf-record\/<\/a><\/li><\/ul><h3>And then there are the more common email delivery issues.<\/h3><ul><li>Unknown User \u2013 the account is closed, or the name may be misspelled<\/li><li>Unknown Host \u2013 the hostname (domain) is not correct or doesn\u2019t\u2019 exist.<\/li><li>Delay in delivery \u2013 the mail server may be down or it may be a setting in your email program,<\/li><li>Blocked IP Address \u2013 You\u2019re on a Blacklist<\/li><\/ul><p>There are always Best Practices for all situations. Keep email out of the spam folder and through the spam firewall.<\/p><ul><li>Keep your <a href=\"https:\/\/mailinglistservices.com\/are-you-managing-your-sender-reputation\/\" target=\"_blank\" rel=\"noopener\">sender reputation high<\/a><\/li><li>Don\u2019t buy or <a href=\"https:\/\/mailinglistservices.com\/worse-email-practices-for-list-management\/\" target=\"_blank\" rel=\"noopener\">rent email addresses<\/a><\/li><li>Use all the sending tools: DKIM and SPF to authenticate your emails.<\/li><li>Be consistent with your <a href=\"https:\/\/mailinglistservices.com\/can-you-really-trust-a-noreply____-com-address\/\" target=\"_blank\" rel=\"noopener\">From Address<\/a><\/li><li>Send what you say you will send, <a href=\"https:\/\/mailinglistservices.com\/email-marketing-content-that-begs-to-be-read\/\" target=\"_blank\" rel=\"noopener\">content is important<\/a><\/li><li>Keep your email list up to date. Remove bad addresses.<\/li><\/ul><p>Need help with your email list?\u00a0 Tell us your issue below,\u00a0 and we will find you a solution.<\/p><p>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d4a1615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d4a1615\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63bc9cc7\" data-id=\"63bc9cc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e0e285b elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5e0e285b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Did You Know, Legitimate Emails Will Be Blocked As an email user, you probably noticed the increase in the amount of SPAM you receive. As an email marketer, you do not want your messages to be perceived as part of the spam evolution.&nbsp; ISP\u2019s recognize that SPAM is an ever-growing issue. Therefore, most ISPs in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[94,111,24,56,26,3,27,150,10],"class_list":["post-2085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-bounced-email","tag-click-through-rate","tag-customer-relationships","tag-email-addresses","tag-email-campaigns","tag-email-list-services","tag-marketing-strategies","tag-sender-reputation","tag-targeted-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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