{"id":2090,"date":"2018-09-19T19:49:29","date_gmt":"2018-09-19T19:49:29","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2090"},"modified":"2023-04-18T21:31:20","modified_gmt":"2023-04-19T01:31:20","slug":"do-not-send-an-email-to-mike-when-its-pats-mailbox","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/do-not-send-an-email-to-mike-when-its-pats-mailbox\/","title":{"rendered":"Is It An Email Error to Send an Email to Mike When it\u2019s Pat\u2019s Mailbox?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2090\" class=\"elementor elementor-2090\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a3ad173 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a3ad173\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36477c19\" data-id=\"36477c19\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b66ba4d elementor-widget elementor-widget-heading\" data-id=\"1b66ba4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Is It An Email Error to Send an Email to Mike When it\u2019s Pat\u2019s Mailbox?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ff42e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ff42e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5052fc8\" data-id=\"5052fc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c56dfba elementor-widget elementor-widget-heading\" data-id=\"c56dfba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email errors could be funny, or they could be serious.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cefe56 elementor-widget elementor-widget-text-editor\" data-id=\"9cefe56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Imagine, your department is working on their end of the year campaign, the company\u2019s biggest sale of the decade.\u00a0 With care, photos are placed in the correct colored border to emphasize the offering, the text, after going through many renditions is flawless and the landing page is ready to inspire sales with the perfect call-to-action.\u00a0 The email will go out today as the sale starts 10\/1\/18.\u00a0 The proofreader misread the final copy and the date was mistakenly changed to 01\/1\/18.<\/p><h3>Bad Mistake?\u00a0 It could be, considering the last email campaign you sent misspelled boot for boob.<\/h3><div id=\"attachment_5118\" class=\"wp-caption alignright\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-2092\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/new-150x150.jpg\" alt=\"mistake\" width=\"150\" height=\"150\" \/><\/p><p id=\"caption-attachment-5118\" class=\"wp-caption-text\">Mistakes<\/p><\/div><p>Avoid email errors, because mistakes can be costly\u00a0 \u00a0Know what the common errors are:<\/p><p><strong>Broken Links<\/strong>:\u00a0 Links that bring a visitor to a landing page, form or anywhere, are important or they should not be in your email message. When a link goes nowhere or is broken, more times than not your message will get trashed.\u00a0 \u00a0Therefore, make sure your links are:<\/p><ul><li>Defined, by color or underlined<\/li><li>Lead someone to click on the link, instead of saying, \u201cclick here\u201d \u2013 consider saying \u201cmore can be found at\u201d or \u201cread this\u201d<\/li><li>Ranked, with the most\u00a0\u00a0important link at the beginning of your email<\/li><li>Designed to engage your reader<\/li><li>Included when they are permanent.\u00a0 These links are the ones that should always be in your messages. i.e. refer a friend, social networks.<\/li><li>Matched to your content<\/li><li>In the same place in every campaign. Use a template so your readers can find your links easily<\/li><li>Used as needed. Do not inundate your readers with too many links<\/li><li>Tracked so you know which were the most successful.<\/li><\/ul><p><b>Duplicate Duplicate Errors<\/b>:\u00a0 Sometimes typos go unnoticed, even with spell checkers on board. so, have more than one set of eyes reading your content from the Subject Line to the footer.\u00a0 Subject Line typos are particularly bad, misspellings may signal spam to the recipient.\u00a0 Try to;<\/p><ul><li>Use a spell checker and grammar checker, such as <a href=\"https:\/\/www.grammarly.com\/\"><u>Grammarly<\/u><\/a><\/li><li>Read your content out loud<\/li><li>Avoid using placeholders in your work: \u201cLorem Ipsum\u201d is really meaningless to the reader<\/li><\/ul><p><strong>Stale Information<\/strong>:\u00a0 For example an incorrect date will cause subscriber confusion, they may be unsubscribed because they are annoyed that the sale date has passed.<\/p><p><strong>Unacceptable Personalization:<\/strong>\u00a0 Personalized emails work.\u00a0 With care using the right syntax, turn your greetings from Dear \u201cFirst Name\u201d to Dear Pat, which is a proven way to increase open rates.\u00a0 If you are diligent with your <a href=\"https:\/\/mailinglistservices.com\/member-profile-form\/\" target=\"_blank\" rel=\"noopener\">profile pages<\/a> you can avoid sending:<\/p><ul><li>Dog Food coupons when they don\u2019t have a dog<\/li><li>Men swimwear discounts when the subscriber signed up for Women\u2019s\u2019 fashion<\/li><li>An email to Mike when it\u2019s Pat\u2019s mailbox<\/li><li>A timely email for an event, such as a Birthday with no special offer.<\/li><\/ul><p><strong>Cannot reply to a<\/strong> <strong>no-reply address<\/strong>: Include a \u201ccomment here\u201d at the end of your email message.\u00a0 The subscriber might have something important to tell you and a no-reply address does not give them a warm fuzzy feeling.<\/p><p>Most of these common errors can be avoided if you employ a routine when developing and sending out an email campaign.\u00a0 Look for issues, such as missing fields in your information list and other discrepancies. Always have a plan-\u00a0 if the user didn\u2019t give you their first name, and you are sending personalized email, insert another term for the name field: Dear Customer.\u00a0 Test your messages, read them before you mail, verify the links and review the message on all devices before you hit that send button. .<\/p><div id=\"attachment_5120\" class=\"wp-caption alignleft\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-2093\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/celiling2-150x150.jpg\" alt=\"I am sorry sign\" width=\"150\" height=\"150\" \/><\/p><p id=\"caption-attachment-5120\" class=\"wp-caption-text\">I\u2019m sorry sign<\/p><\/div><p>Realize that sometimes mistakes happen no matter what precautions are set in place.\u00a0 If you find yourself in this position, first evaluate the situation to determine what happened.\u00a0 Notate when, why, who and how your company or organization was effected.\u00a0 If the error was small and would not impact the business or customers, no recourse is necessary except taking measures that it will not happen again.<\/p><p>If, on the other hand, the email error can cause harm to your customers and prospects or it has a negative impact on your company, a follow-up email is necessary.\u00a0 For example, the link to the sale was broken, apologize and send a working one.\u00a0 Respond to your list members as soon as the mistake is realized, tell them the previous email was an error.\u00a0 They will appreciate the apology and you can use this as an opportunity to show them you care.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c551e20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c551e20\" data-element_type=\"section\" 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54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Is It An Email Error to Send an Email to Mike When it\u2019s Pat\u2019s Mailbox? Email errors could be funny, or they could be serious. Imagine, your department is working on their end of the year campaign, the company\u2019s biggest sale of the decade.&nbsp; With care, photos are placed in the correct colored border to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[159,24,56,29,3,104,34,10],"class_list":["post-2090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-a-b-split-test","tag-customer-relationships","tag-email-addresses","tag-email-campaign","tag-email-list-services","tag-subject-line","tag-subscribers","tag-targeted-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is It An Email Error to Send an Email to Mike When it\u2019s Pat\u2019s Mailbox? 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