{"id":2101,"date":"2018-08-29T19:58:59","date_gmt":"2018-08-29T19:58:59","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2101"},"modified":"2023-04-17T20:31:27","modified_gmt":"2023-04-18T00:31:27","slug":"do-you-see-what-i-see-tips-for-nonprofits-to-increase-email-marketing-success","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/do-you-see-what-i-see-tips-for-nonprofits-to-increase-email-marketing-success\/","title":{"rendered":"Do you see what I see? Tips for Nonprofits to Increase Email Marketing Success."},"content":{"rendered":"\t\t
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Do you see what I see? Tips for Nonprofits to Increase Email Marketing Success.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nonprofit organizations<\/a> depend on supporters and volunteers to be successful.\u00a0 Most of us have the desire to help in some way, but volunteering takes time; a more valuable commodity than money.\u00a0 Since time is valuable to consider this \u2013email marketing, is the best, quickest and most direct way to reach those potential supporters and volunteers without taking up too much of their time \u2013 but how do you connect to them?<\/p>

Visual Aids!\u00a0 Don\u2019t just tell people what\u2019s so great about your organization show them.<\/h2>

There a plethora of common visual aids available on the Internet, they can be added to your nonprofits’ mailings to emphasize your message and capture your reader\u2019s attention.<\/p>

Common Visual Aids for email include:<\/p>

\"dogUsing Images<\/h2>

The adage \u201cA\u00a0picture\u2019s worth a thousand words\u201d still rings true in today\u2019s high tech world. \u00a0Images not only catch the reader\u2019s attention, they also humanize your organizations\u2019 mission statement.<\/p>

Keep in mind you can use your image in conjunction with a catchy Subject Line or a call to action to increase its impact.<\/p>

Using Videos<\/h2>

What better way to introduce people to your nonprofit then showing them what it is you do? Videos are an excellent addition, they make your reader feel included in your organization before you even meet. Unlike images that can be interpreted in many ways, the use of video can inform the watcher of the current needs and goals specific to your latest project.<\/p>

The types of videos you can add are endless, from current projects to a specific need.\u00a0 Want to adopt out that adorable pup, showcase him in your latest email and add a video of his daily life.<\/p>

Using GIFs<\/h2>

GIFs are relatively new to the scene, but they\u2019re taking off rapidly:\u00a0 what is it exactly? GIFs are animated images that repeat on a loop, every few seconds.\u00a0 Be cautious using GIFs as they are subject to copyright laws.<\/p>

Why not make your own organization-specific GIF. There are free tools you can use to make a GIF with the most common being GIPHY. Your only limitations are your own creativity.\u00a0 Be funny, serious, or cheesy, whatever fits your nonprofits personality.<\/p>