{"id":2108,"date":"2018-08-10T20:09:54","date_gmt":"2018-08-10T20:09:54","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2108"},"modified":"2023-04-17T21:09:36","modified_gmt":"2023-04-18T01:09:36","slug":"do-i-want-my-esp-to-do-everything","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/do-i-want-my-esp-to-do-everything\/","title":{"rendered":"\u201cDo I Want My ESP To Do Everything so I Always Have Successful Email Campaigns\u201d"},"content":{"rendered":"\t\t
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\u201cDo I Want My ESP To Do Everything so I Always Have Successful Email Campaigns\u201d<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The foundation of successful email campaigns are made with the ESP you partner with.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You depend on your ESP to deliver, both for the email fundamentals you use and the performance you need.<\/p>

Your ESP, one of the most critical parts of your marketing strategy<\/a> is also one of the most critical parts of your marketing budget.<\/h2>

\"trying<\/p>

trying to do everything<\/p><\/div>

Just what is the core function of an Email Service Provide<\/a>r \u2013 the core functionality of an ESP is to send emails.\u00a0 If your ESP integrates with other applications to do \u201ceverything\u201d most likely you are connected to 3rd<\/sup> party software.\u00a0 These partnerships have developed between companies to enhance the ESP experience, such as Magento, an e-commerce platform integrated with well know email providers.<\/p>

Most of us use E-commerce, which seems to be the driving force for system integration.\u00a0 E-commerce users want their customer to see account details, check what\u2019s in stock, delivery dates, return policies and so forth. They want it convenient for the customer.\u00a0 They want to receive and give correct information in a secure, safe environment.<\/p>

Most businesses believe, to make the online shopping experience easier, the customer database should be accessible, right from the web; ideally a simple gateway to all and any customer information.\u00a0 Not only Information, but mechanizes, that allows programs to capture customers buying habits, sales frequency and referrals, and in turn use this information to send an email when needed.\u00a0 An integrated system.<\/p>

For complete customer access using integrated software, databases need to be available to various systems, and each one must be secure.\u00a0 Trusting that your vendor, such as an ESP that integrated with an e-commerce system, will have the necessary security in place, is risk businesses are taking.<\/p>

E-commerce customer can be your email customers without integration:\u00a0\u00a0the e-commerce software updates when needed and the ESP takes care of their own security.<\/h3>

\u00a0 Easy, safe and secure without integration and just as seamless to the customer \u2013 and you are less vulnerable to breaches.<\/h3>

Software hackers normally attack the weakest point in your software. Vulnerabilities can hide anywhere: careless users, the software itself; networks, ISP\u2019s partners, vendor systems, vendor access and so forth.\u00a0 When you use an ESP with an integrated system, on their end their IT department probably needed to grow, which adds expenses that trickles down to the user. Security may seem good, but remember, a hacker only needs to get it right once.<\/p>

Remember these breeches?\u00a0 Did integrated systems play a part?<\/h3>