{"id":2164,"date":"2018-05-17T14:44:18","date_gmt":"2018-05-17T14:44:18","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2164"},"modified":"2023-04-17T21:13:51","modified_gmt":"2023-04-18T01:13:51","slug":"should-you-decide-between-social-media-and-email-marketing","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/should-you-decide-between-social-media-and-email-marketing\/","title":{"rendered":"Should You Decide Between Social Media and Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2164\" class=\"elementor elementor-2164\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c281e69 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c281e69\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7682ef8a\" data-id=\"7682ef8a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64082902 elementor-widget elementor-widget-heading\" data-id=\"64082902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Should You Decide Between Social Media and Email Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83841b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83841b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-067c3eb\" data-id=\"067c3eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0253cd7 elementor-widget elementor-widget-heading\" data-id=\"0253cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Nonprofit Advantage with Social Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e173ec2 elementor-widget elementor-widget-text-editor\" data-id=\"e173ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Free Social Media Sites for Nonprofits<\/strong>\u00a0\u2013 When running a nonprofit organization, don\u2019t you agree that free is always attractive. Especially when you are working with a tight budget.\u00a0 First of all <a href=\"https:\/\/mailinglistservices.com\/social-media-the-best-marketing-tool-around\/\" target=\"_blank\" rel=\"noopener\">Social Media<\/a>, as part of your marketing mix, should complement your virtual ads, website and Facebook presence.\u00a0 Social Media essentially gives all nonprofit organizations no-cost\u00a0marketing potential without limits.<\/p><p>Here is an article you might consider reading, <a href=\"https:\/\/mailinglistservices.com\/should-you-decide-between-social-media-and-email-marketing\/\">How to Increase Sales Using Social Media,\u00a0 <\/a>\u00a0However, Social Media does not get the job done alone \u2013\u00a0 complement your Social presence with\u00a0email marketing.<\/p><p>Statistically, email continues to be the most cost-effective marketing vehicle for acquiring new interest and maintaining ongoing relationships.\u00a0 When you compare email marketing with social marketing channels; you find that most of these social applications require work on the readers\u2019 part. Email lists ( Discussion Lists, Announcements, and Newsletters) place the message directly in the inbox. No work is involved other than opening the message. The email goes to the list member, the list member doesn\u2019t have to look for it.\u00a0 And email, when <a href=\"https:\/\/mailinglistservices.com\/glossary\/?name_directory_startswith=A\">archived<\/a>, can be searchable.<\/p><h3><strong><a href=\"https:\/\/mailinglistservices.com\/social-media-the-best-marketing-tool-around\/\">Email over Social Media has proven to<\/a>:<\/strong><img decoding=\"async\" class=\"size-full wp-image-1635 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/sender-rep-150x150.jpg\" alt=\"man bursting through wall\" width=\"150\" height=\"150\" \/><\/h3><ul><li>Attract more volunteer participation<\/li><li>Reach out to people who are supporters and not social media followers<\/li><li>Help organize big fundraisers<\/li><li>Maintain employee interest<\/li><li>Keeps lines of communication open with all facets of your organization<\/li><\/ul><h2>How do you create a good solid email campaign?<\/h2><h2>Consider:<\/h2><ul><li>Including a story, something that promotes your brand and the heart of your organization<\/li><li>Showing the results of donor dollars, what you accomplished, what you are working toward<\/li><li>Using a call-to-action that will inspire your readers to:\u00a0 pick up the phone \u2013 click on a link \u2013 make that donation<\/li><li>Offering white papers, downloads<\/li><li>Sending a form to capture their interests and availability \u2013 keep them engaged with your organization<\/li><li>Create emails you can analyze\u00a0with email management tools<\/li><\/ul><h2><a href=\"https:\/\/mailinglistservices.com\/\">Dundee Internet<\/a> offers a multitude of email management tools including:<\/h2><ul><li>Transactional emails and automated emails. These type of emails are automatically sent in reaction to an event or a transaction. Someone makes a donation<\/li><li>Triggered email, are set up to send in response to a specific event. An event can include a simple act such as filling out a form on your website which triggers a personalized thank you email.<\/li><li>Triggered Clauses, where one or more clauses define the terms for the creation of a specific segment.\u00a0 <strong>This includes, but is not limited to:<\/strong><ul><li>Dates<\/li><li>Interests<\/li><li>Purchases<\/li><li>Text<\/li><li>Survey<\/li><li>Numeric<\/li><\/ul><\/li><li>List segmentation sends\u00a0email to specific demographics or classifications (volunteer, donors, constituents.)<\/li><\/ul><p>As with any business or organization, to maintain a good relationship with customers and volunteers. It is always smart to follow up with them.\u00a0 This is especially true if they spent time or money with your organization.\u00a0 With email marketing. you can follow-up and keep track of all email activities to measure the success of your call-to-action. Your goal may include open rates and click-throughs or how many times your email is shared with a friend. All valuable information for future campaigns.<\/p><p>The bottom line doesn\u2019t overlook the best and cost-effective tool around, Email.\u00a0 And at Dundee, you can set up a list for <a href=\"https:\/\/discussionlistservices.com\/pricing\/\">as little as $10 a month<\/a>: unlimited email sends for up to 500 subscribers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66e456d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66e456d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-342a1c39\" data-id=\"342a1c39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50ee7327 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"50ee7327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Should You Decide Between Social Media and Email Marketing The Nonprofit Advantage with Social Media Free Social Media Sites for Nonprofits\u00a0\u2013 When running a nonprofit organization, don\u2019t you agree that free is always attractive. Especially when you are working with a tight budget.\u00a0 First of all Social Media, as part of your marketing mix, should [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107],"tags":[25,56,26,177],"class_list":["post-2164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discussion-lists","tag-dundee-internet-services","tag-email-addresses","tag-email-campaigns","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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