{"id":2180,"date":"2018-04-03T15:09:32","date_gmt":"2018-04-03T15:09:32","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2180"},"modified":"2023-04-17T21:18:38","modified_gmt":"2023-04-18T01:18:38","slug":"always-use-these-5-emails-for-a-thriving-business","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/always-use-these-5-emails-for-a-thriving-business\/","title":{"rendered":"Always Use These 5 Emails For a New List Subscriber"},"content":{"rendered":"\t\t
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Always Use These 5 Emails For a New List Subscriber<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The hardest part is over. You have a new list subscriber. Now what?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A new\u00a0list subscriber should feel their membership is important to you and worthwhile for them.\u00a0 It\u2019s essential to keep this person engaged with your emails: Targeted emails sent on a regular basis does just that.\u00a0 Besides all the future emails your new member will enjoy, there are at least 5 email types that your list member may receive from you, one time or another, essential emails that keep list members engaged<\/a>. They are the:<\/p>

1<\/strong>. The Welcome Letter<\/strong><\/a>: Once a new member is added to your mailing list it is important to greet them and to show gratitude for taking the effort to follow your\u00a0content. The content sent,\u00a0 should be personalized for the new subscriber, i.e. address them by their name. The welcome letter sets their expectations; what information can they expect from their subscription, how often will you be mailing, and so forth.\u00a0 AND always include an unsubscribe<\/a> link or create a \u201cno response to this email will remove you from this list\u201d option, in case they were added by mistake. Make sure you ask your new subscribers to whitelist your email address with their ISP so future mailings won\u2019t end up as marked as SPAM.\u00a0 Keep a warm and sincere tone, as with any interaction with people you may never get another chance to make a good first impression and loyal list member.<\/p>

2. Birthday Emails:<\/strong> These emails are self-explanatory. With Dundee Email, you can enter your list members birth date into the system for future automatic mailings.\u00a0 The Birthday Greeting you create will arrive in their inbox at the right date on the time you designate.\u00a0 This is a perfect way to make them feel special, and don\u2019t forget to add a sale coupon just for them.<\/p>

3. Re-engagement Letter<\/strong>: Have you noticed that your open rates<\/a> are suffering? Your subscriber rate might be up, but are they interacting with your content and generating sales? Maybe it\u2019s time to ramp up user enthusiasm. An emailed discount for products\/ services may not be enough. When designing a reengagement email, think outside the box.\u00a0 Make eye-catching subject lines and unusual proposals to bring your users back into the fold. \u00a0Consider including a brief survey<\/a>, to find out what they are thinking.\u00a0 Ask when they want to hear from you, what really interests them.\u00a0 Note their likes and dislikes and use this information to tailor future email campaigns \u2013 deliver the content they want at the time they want it.<\/p>

4. Reminders<\/strong>: We all get busy and use reminders to make sure all our tasks get completed. Personally, I find myself making lists and using a ridiculous amount of post-its to stay on track of things I need or should do, your customers are no different. Everyone has a list of some sort to remind them to pick up their dry cleaning or buy milk at the grocery store.\u00a0 However when shopping, most likely they wouldn\u2019t leave their shopping cart sitting in the middle of the store and walk out, but when they shop online, it\u2019s easy to leave that cart.\u00a0 This brings me to the 4th<\/sup> letter,\u00a0 the \u00a0Shopping cart abandonment <\/a>email reminder.<\/p>

Email list members are just like us; Fill up a virtual shopping cart,\u00a0 pretend to check out, just to view the shipping costs. Or they select that blue scarf, then buy it at different VS (virtual store).\u00a0 \u00a0They didn\u2019t finish the transaction because they simply do not want to give out all that personal information \u2013 OR-\u00a0 they are worried about site security.<\/p>

In all shopping cart abandonment situations,\u00a0 a reminder email about their unfinished purchase maybe the nudge they need to close that sale.<\/p>

A reminder email for shopping carts has three general components, an eye-catching subject line, the abandoned items and a call to action. The subject line should entice the recipient to open your email one that evokes an emotional response.\u00a0 Once the email is opened, showcase the items they left behind and highlight any special features they may have missed, like a 30-day return policy.\u00a0 Design the email for a one-click purchase: automatically take them to their account to pick up where they left off.<\/p>

5. Goodbye letter<\/strong>: Sometimes no matter what you do your member still unsubscribe. Goodbyes are the hardest in real life and goodbyes to a list member, well not as hard to write.\u00a0 Goodbye emails are not widely used; Most people do not want to pester their newly unsubscribed members. However, it is important to send a final email to your previous subscriber thanking them for their loyalty, and,\u00a0 trying to once again make them an offer to stay. Some of the most successful goodbyes are simple,\u00a0 to the point with little or no images.\u00a0 The goal of your letter is to get them to stay, then allow them to alter their email preferences \u2013 too much mail turns readers off too.\u00a0 Remember use tools, a survey, profile page <\/a>or both.<\/p>

For mailing lists, the goals are always the same. We want an active, engaged subscriber, it\u2019s not just enough to have many subscribers we want them to open their emails, forward them to friends and become customers of our products or services. The key to reaching your goal is to keep the lines of communication open with our members by interacting with them at all stages whether they are new, haven\u2019t opened an email in a month, or are unsubscribing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Always Use These 5 Emails For a New List Subscriber The hardest part is over. You have a new list subscriber. Now what? A new\u00a0list subscriber should feel their membership is important to you and worthwhile for them.\u00a0 It\u2019s essential to keep this person engaged with your emails: Targeted emails sent on a regular basis […]<\/p>\n","protected":false},"author":2,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[89],"tags":[454,55,455,282,10,456],"class_list":["post-2180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","tag-goodbye","tag-permission-based-email-marketing","tag-profile","tag-spam","tag-targeted-marketing","tag-virtual-shopping-cart"],"yoast_head":"\nAlways Use These 5 Emails For a New List Subscriber - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"A new list subscriber should feel their membership is important to you and worthwhile for them. 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