{"id":2184,"date":"2018-03-15T15:15:57","date_gmt":"2018-03-15T15:15:57","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2184"},"modified":"2023-04-17T21:19:03","modified_gmt":"2023-04-18T01:19:03","slug":"email-marketing-a-new-nonprofit-on-the-com-street","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/email-marketing-a-new-nonprofit-on-the-com-street\/","title":{"rendered":"A New Nonprofit on the Social Network Avenue"},"content":{"rendered":"\t\t
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A New Nonprofit on the Social Network Avenue<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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My PuppyTime is a nonprofit organization, who is not on the Social Network Avenue, i.e Facebook. They sell handcrafted dog toys and essentials to pay for the care and keeping of abandoned sheltered dogs.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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My PuppyTime, a downtown brick, and mortar nonprofit organization.\u00a0 They have decided to expand into the virtual world of Social Media (SM) and get a spot on the social network avenue.\u00a0 Their current website is mostly informational: \u00a0who to contact, street address and phone numbers.\u00a0 All efforts to attract volunteers and donors for this nonprofit organization are focused on the people in their immediate neighborhood.<\/p>

My PuppyTime hired a social media expert to set up a twitter feed, Facebook page, and place them on other social networks.<\/p>

\"shelter<\/p>

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My PuppyTime believes their sterling neighborhood reputation will follow them to their online Social Media presence.<\/p>

My PuppyTime, the sky\u2019s is the limit.<\/p>

Like My PuppyTime, more nonprofit organizations are turning to social media channels, as they realize this is a great outlet for them to tell their story, engage with supporters and create a loyal following of donors and volunteers, from all over.<\/p>

A great beginning to attract and engage loyal following employs social media branding, coupled with a website.\u00a0 To create a complete online presence, it\u2019s essential to include email marketing, the glue that holds social media and your website together.<\/p>

Social media is not a standalone online presence solution, it should be integrated, affiliated and used to attract those aligned with your organization\u2019s goals.\u00a0 It falls in line with engagement<\/a>, getting a person interested or engaged in your cause.\u00a0 Social media needs to be part of your overall communication and digital strategy, circling back to your pictures, posts, blogs and website all supported by email marketing.<\/p>

When email marketing takes the stage, you can \u2018speak\u2019 directly to individual members, direct your email communications to the ideal member, based on the\u00a0supporter profiles<\/a>\u00a0you\u2019ve developed, and the demographic data collected from all digital channels.\u00a0 (There are several social media management tools available to help you develop audience personas).<\/p>

When email marketing is added to the mix, the results are far superior to all the digital avenues put together.
Results come from member engagement \u2013 Here are a few email marketing strategies to consider when creating a social campaign with email marketing as the foundation:<\/h4>