{"id":2217,"date":"2017-12-04T16:29:24","date_gmt":"2017-12-04T16:29:24","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2217"},"modified":"2023-04-17T21:22:26","modified_gmt":"2023-04-18T01:22:26","slug":"fun-raising-season-create-purrfect-emails-that-get-the-results-you-need-everytime","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/fun-raising-season-create-purrfect-emails-that-get-the-results-you-need-everytime\/","title":{"rendered":"FUNraising Season: Create Perfect Emails That Get The Results You Need, Everytime."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2217\" class=\"elementor elementor-2217\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2d9679 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a2d9679\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66b6b68b\" data-id=\"66b6b68b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-189d5631 elementor-widget elementor-widget-heading\" data-id=\"189d5631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FUNraising Season: Create Perfect Emails That Get The Results You Need, Everytime.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cf0690 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cf0690\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3d18c7\" data-id=\"a3d18c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9ef995 elementor-widget elementor-widget-heading\" data-id=\"d9ef995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">As part of FUNraising Season don\u2019t forget to create emails that get the results you need.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9629dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9629dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d42ad4\" data-id=\"9d42ad4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad6f2f6 elementor-widget elementor-widget-text-editor\" data-id=\"ad6f2f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We all want our customers and prospects to have a successful customer experience no matter what Season it is.\u00a0\u00a0\u00a0 Since 1995 interest in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Data_mining\">Data Mining<\/a> (knowledge discovery) has grown: most every industry and organization, from the government to the local mom and pop store,\u00a0 collect information about their customers, prospects, citizens, and volunteers.\u00a0\u00a0All of the information\u00a0you collect is very valuable because it\u00a0will paint a profile of the person, or type of person that shops at your store, eats at your restaurant or donates their time and money to your nonprofit organization.<\/p><p>In general, when everyone shops, eats and donates (to mention a few activities), their\u00a0likes and dislikes, opinions and <a href=\"https:\/\/www.investopedia.com\/terms\/b\/brand-loyalty.asp\">brand loyalty<\/a> is being tracked. With this in mind, if you collect the right data you can create a personalized\u00a0profile,\u00a0based on the information you have about said\u00a0subscriber.\u00a0 In fact, people expect that their favorite charity, for example, to use the data the charity has about them to create and deliver a better-personalized email experience and a better\u00a0FUNraising Season for you..<\/p><p>A better experience for your subscribers is one that uses personalization to promote loyalty and will guide your supporters on a more desirable journey.\u00a0<img decoding=\"async\" class=\"size-full wp-image-2219 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/iStock_000016115378XSmall-240x300-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/p><p>With the right personalization inserts, your email will evoke feelings of value and appreciation: an all-around positive feeling towards your nonprofit.<\/p><h3>Don\u2019t<\/h3><ul><li>Rely just on data points that use only\u00a0the name, email address, location<\/li><li>Assume that just because its written, it\u2019s correct. Test every email you intend to send; Nothing is less personal than receiving a \u201cDear First Name\u201d or \u201cDear %lastname%\u201d email when you\u2019re trying to get personal<\/li><\/ul><h3>Do<\/h3><ul><li>Taylor your message to be relevant, include the last event they attended, the donation they had made: Use insights derived from well-designed research<\/li><li>Address the subscriber\u2019s needs, desires, fears, preferences and other aspects of their personality in your message.<\/li><li>Verify your message is going to the right list at the right time<\/li><li>Send <a href=\"https:\/\/mailinglistservices.com\/email-marketing-content-that-begs-to-be-read\/\"><strong>relevant<\/strong> <strong>content<\/strong><\/a><\/li><li>Make sure all the content is timely, free of spelling and grammatical errors<\/li><li>Check that <a href=\"https:\/\/mailinglistservices.com\/do-you-see-what-i-see-tips-for-nonprofits-to-increase-email-marketing-success\/\">graphics and images<\/a> render properly in all <a href=\"https:\/\/mailinglistservices.com\/are-all-email-clients-created-equal\/\">email clients<\/a> including mobile<\/li><li>Confirm all links go to the right place<\/li><\/ul><h3>Put together an in-house procedure that includes multiple opportunities for you and your staff to:<\/h3><ul><li>Proofread and check your triggered email, such as the personalized auto-reply that sends\u00a0a \u201cThank You\u201d\u00a0 email message\u00a0when someone donates<\/li><li>Verify this is the correct list,\u00a0Is the right list, correct segment (s)<\/li><li>Validate the criteria for your triggered email, does make sense?<\/li><li>Review your contacts. are they labeled accurately?<\/li><\/ul><p>If you need help with personalization or have questions, drop an email to <a href=\"mailto:help@dundee.net\">help@dundee.net<\/a>.\u00a0\u00a0 We\u2019re always here to help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20f24ce6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20f24ce6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5137c3af\" data-id=\"5137c3af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dfec85a elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"1dfec85a\" data-element_type=\"widget\" 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As part of FUNraising Season don\u2019t forget to create emails that get the results you need. We all want our customers and prospects to have a successful customer experience no matter what Season it is.\u00a0\u00a0\u00a0 Since 1995 interest in Data Mining (knowledge discovery) [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[127,112,7,404,405],"class_list":["post-2217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-profit-and-personal-hosting","tag-a-b-split-testing","tag-message-content","tag-non-profit-email-list-hosting","tag-personalize","tag-relevant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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