{"id":2228,"date":"2017-10-19T16:44:22","date_gmt":"2017-10-19T16:44:22","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2228"},"modified":"2023-04-17T21:31:02","modified_gmt":"2023-04-18T01:31:02","slug":"email-changes-rules-to-follow-for-some-email-marketers","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/email-changes-rules-to-follow-for-some-email-marketers\/","title":{"rendered":"Email Privacy Changes On The Horizon, More Rules To Follow For Some Email Marketers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2228\" class=\"elementor elementor-2228\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1acf56f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1acf56f7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24c484cf\" data-id=\"24c484cf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-687e9757 elementor-widget elementor-widget-heading\" data-id=\"687e9757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Privacy Changes On The Horizon, More Rules To Follow For Some Email Marketers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2a3f75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2a3f75\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea9d8e7\" data-id=\"ea9d8e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-474f5d6 elementor-widget elementor-widget-heading\" data-id=\"474f5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The European Privacy Law is coming on May 25, 2018.  The title of picture of a card with GDPR and key this act is officially known as The General Data Protection Regulation (GDPR); its all about the protection of the privacy rights of EU individuals, including email privacy.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de58275 elementor-widget elementor-widget-text-editor\" data-id=\"de58275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Even though this is enacted in Europe this will require significant changes by organizations worldwide.<\/h4><p>Essentially GDPR will <img decoding=\"async\" class=\"size-full wp-image-2230 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/gdpr-150x150.jpg\" alt=\"gdpr\" width=\"150\" height=\"150\" \/>enact new rules on organizations that offer goods and services to the people who reside in the EU; specifically targeting organizations that collect and analyze data that involves EU residents, regardless of the location of that organization.\u00a0 This includes email privacy rights<\/p><h3>The GDPR proposes to do the following:<\/h3><ul><li>Improve the rights of individuals by giving them the ability to access the data that a company collects on them, the right to correct mistakes, to delete information, object to how the information is processed and to move their data.<\/li><li>Make companies responsible as to how individual information (data) is processed and handled<\/li><li>Require companies to report data breaches within a certain time frame, i.e 72 hours<\/li><li>Impose fines and sanctions on an organization who unintentionally failed to maintain data privacy, as well as those who intentionally failed compliance.<\/li><\/ul><p>The bottom line, companies that deal with any EU residents information will be required to update their privacy statements, change the way they put data protection in place, and follow new procedure guidelines.<\/p><p>As a list owner, with subscribers worldwide, the General Data Protection Regulation will expect compliance to protect email privacy rights.<\/p><p>As a list owner or a <a href=\"https:\/\/mailinglistservices.com\/\">list hosting company <\/a>for that matter, if you collect, record, use, store, change and or erase any personal data from your customer list(s) or contacts for EU residents it must all fall under the GDPR guidelines.<\/p><p>To understand the guidelines here a brief definition of the terms in the regs., per the GDPR<\/p><p>Personal Data:\u00a0 Any information that identifies an individual or can be used along with other data to identify an individual.\u00a0 That includes the normal information such as social security numbers, house addresses, phone numbers, email address but this reg. indicates that other items we normally do not associate with an individual such as the IP of their computer and social data among other things is considered personal data.\u00a0 Those collecting information on their subscribers, such as preferences in color, finances, to a login name can be considered personal data if such data can use this to identify an individual.<\/p><p>Process Data: Is defined as any action that affects the data, including but not limited to storing, retrieving, collecting, recording, copying, moving, alternating, restricting and erasing. \u00a0In summary, if your lists of subscribers contain any personal data of any EU citizens you and your list provider falls under the GDPR.<\/p><h3>Suggestions for List Owners with EU subscribers:<\/h3><ul><li>Review your privacy and security policies<\/li><li>Continue to allow your subscribers to unsubscribe from your list anytime they want to leave<\/li><li>Always include an unsubscribe link in your mailings<\/li><li>Only add email addresses to your list that are lawfully obtained<\/li><li>Make sure your subscribers are opted-in or doubled opted-in to avoid\u00a0 issues<\/li><li>Review your list member records for accuracy<\/li><li>Tell your subscribers how their personal data is being used<\/li><li>You may have to change the way you collect list subscribers.\u00a0 If you collect an address by offering a white paper download, for example, according to the GDPR, their email address cannot be stored and used because they didn\u2019t actively agree, at that point,\u00a0 that\u2019s its okay to use their data.<\/li><\/ul><h3>Things to consider:<\/h3><ul><li>You may use the subscribers\u2019 data by emailing to them, for example, update your subscribers\u2019 profile, make corrections and changes.<\/li><li>Individual subscribers may contact your ESP directly to make corrections, changes, and updates to their profile page.<\/li><li>Individuals may ask you or your ESP what personal data you have concerning them<\/li><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul><h3><strong>Noncompliance: Why worry?<br \/><\/strong><br \/>An EU marketer must be concerned with the stricter regulations and high penalties. \u00a0\u00a0A list owner with EU based subscribers must be concerned as well \u00a0\u00a0As for the ESP, it\u2019s our job to know and act as needed in these cases.<\/h3><p>You can read more about the GDPR:<\/p><p><a href=\"https:\/\/commission.europa.eu\/index_en\">https:\/\/commission.europa.eu\/index_en<\/a><\/p><p><a href=\"https:\/\/ico.org.uk\/global\/page-not-found?aspxerrorpath=\/media\/1624219\/preparing-for-the-gdpr-12-steps.pdf\">https:\/\/ico.org.uk\/global\/page-not-found?aspxerrorpath=\/media\/1624219\/preparing-for-the-gdpr-12-steps.pdf<\/a><\/p><p>Discover, manage, protect and report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-223914b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email Privacy Changes On The Horizon, More Rules To Follow For Some Email Marketers The European Privacy Law is coming on May 25, 2018. The title of picture of a card with GDPR and key this act is officially known as The General Data Protection Regulation (GDPR); its all about the protection of the privacy [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[407,364,203,145,408,409],"class_list":["post-2228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-data","tag-dundee-internet","tag-email-list-hosting","tag-esp","tag-gdpr","tag-privacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Privacy Changes On The Horizon, More Rules To Follow For Some Email Marketers - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"The European Privacy Law is coming on May 25, 2018. 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