{"id":2258,"date":"2017-07-12T17:26:37","date_gmt":"2017-07-12T17:26:37","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2258"},"modified":"2023-04-18T20:30:57","modified_gmt":"2023-04-19T00:30:57","slug":"how-to-be-an-inbox-expert","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/how-to-be-an-inbox-expert\/","title":{"rendered":"How To Be An Inbox Expert"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2258\" class=\"elementor elementor-2258\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-451f2aed elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"451f2aed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41f33fea\" data-id=\"41f33fea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecf27ae elementor-widget elementor-widget-heading\" data-id=\"ecf27ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How To Be An Inbox Expert<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fff7a8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fff7a8b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cef2524\" data-id=\"cef2524\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ed1779 elementor-widget elementor-widget-heading\" data-id=\"2ed1779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It\u2019s 2017, still using email marketing and still hoping to get in the inbox?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c5d87d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c5d87d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8d6f84\" data-id=\"f8d6f84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d13a296 elementor-widget elementor-widget-text-editor\" data-id=\"d13a296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whether you are a professional email marketer with 20 years and counting of experience, or just getting your feet wet; the number one issue you\u2019re probably facing continues to be inbox delivery.&nbsp; In fact, recent surveys indicate that there\u2019s a decline in overall delivery rates.<\/p>\n<h4>Declining delivery rates, according to industry statistics, reveal that a modest estimate of those lost emails represents millions of dollars of lost revenue. And for some and even greater losses in specific industries.<\/h4>\n<p>When a company becomes dependent on email marketing revenue, declining inbox deliveries can be devastating to the bottom line. In fact, if you review all the available sending reports and perform due diligence audits on your deliverability results, you may have found that an increase in revenue with your email marketing campaigns is disproportionately lower to the monetary output you\u2019re making.&nbsp; This includes employing staff, time, testing procedures and the monthly investment the company is making in email technology that makes this all work.<\/p>\n<p>Even with advance email technology and the rate of change in email hosting industry overall, delivery issues should be addressed in real time.&nbsp; Real-time allows you to become proactive, allowing you to identify and address problems, avoid negative results, such as being rated with an unacceptable sending reputation and prevent that email from being trapped in the SPAM filter.<img decoding=\"async\" class=\"size-full wp-image-2202 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/mailbox-150x150.jpg\" alt=\"mailbox\" width=\"150\" height=\"150\"><\/p>\n<p>Keep in mind most deliverability issues come from old or poorly maintained email lists.&nbsp; Old lists are notorious for having incorrect to inactive addresses, addresses that <a href=\"https:\/\/mailinglistservices.com\/do-not-be-hard-on-your-soft-email-bounces\/\">bounce<\/a> or have become someone\u2019s favorite <a href=\"https:\/\/mailinglistservices.com\/who-put-a-spam-trap-in-my-permission-based-email-list\/\">SPAM trap<\/a>, all contributing to a degrading <a href=\"https:\/\/mailinglistservices.com\/are-you-managing-your-sender-reputation\/\">sender reputation<\/a> and lower <a href=\"https:\/\/mailinglistservices.com\/email\/\">inbox deliverability <\/a>while fattening the spam folder.<\/p>\n<h4>Whether or not emails go to spam folders depends on many factors that can include, but are not limited to the:<\/h4>\n<ul>\n<li>Reputation of the sending IP.<\/li>\n<li>\u201cNewness\u2019 of the sending IP (if it is a new sending IP without an established reputation, then ISP\u2019s usually treats it with caution until a reputation is established).<\/li>\n<li>Actual content of the message; if it looks like spam then it will likely get treated like spam.&nbsp; For confirmation requests, this usually means nothing in the confirmation request can be construed as anything other than a request to confirm that the user wants to be added to the list.&nbsp; No other \u2018call to action\u2019 such as sales pitches, links to sales sites, etc., should be in a confirmation request.<\/li>\n<li>IP\u2019s Pointer (PTR), aka Reverse DNS (RDNS) status, i.e., does it match the <a href=\"https:\/\/support.dnsimple.com\/articles\/a-record\/\">A Record<\/a>?<\/li>\n<li>Sender Policy Framework (<a href=\"https:\/\/mailinglistservices.com\/email-now-thats-a-complex-subject\/\">SPF)<\/a> status, i.e., does the SPF record specify the IP as an allowed sender IP?<\/li>\n<li>Use of DK\/DKIM to authenticate the email as authorized by your domain.<\/li>\n<li>Customer reaction to your email.&nbsp; Are they deleting it without reading it?&nbsp; Do they click on the confirmation links?&nbsp; Did they file a&nbsp;complaint with the ISP that the email is spam?<\/li>\n<\/ul>\n<p>Here are a few links to articles on the subject:<\/p>\n\n<p><a href=\"https:\/\/econsultancy.com\/regions\/us\/\">https:\/\/econsultancy.com\/regions\/us\/<\/a><\/p>\n<h4>Delivery challenges can be addressed in different ways:<\/h4>\n<ul>\n<li>Hire someone to manage deliverability<\/li>\n<li>Use an outside vendor to provide facts and figures for study and analysis<\/li>\n<li>Pay someone for email certification<\/li>\n<li>Measure your inbox rates with detail reports from your ESP<\/li>\n<li>Send seed list and measure the results.<\/li>\n<\/ul>\n<p>One thing you can be proactive about is to ask your users to add your address to their address book as many ISPs will always deliver those addresses to the inbox.&nbsp; You can do this in a confirmation message, a hello message, or even on every production newsletter you send.&nbsp; Repetition is good\u2026if a user wants the newsletter, they will usually do something about it themselves to get it to the inbox if they know how.<\/p>\n<p>Questions? &nbsp;Comment below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36122975 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36122975\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e7040\" data-id=\"34e7040\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29c1701a elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"29c1701a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How To Be An Inbox Expert It\u2019s 2017, still using email marketing and still hoping to get in the inbox? Whether you are a professional email marketer with 20 years and counting of experience, or just getting your feet wet; the number one issue you\u2019re probably facing continues to be inbox delivery.&nbsp; In fact, recent [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[419,420,421,422,150,169,423],"class_list":["post-2258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-a-record","tag-deliverability","tag-dk","tag-dkim","tag-sender-reputation","tag-spam-complaints","tag-spf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Be An Inbox Expert - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"Whether you are a professional email marketer with 20 years and counting of experience, or just getting your feet wet; the number one issue you\u2019re probably facing continues to be inbox delivery. 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