{"id":2262,"date":"2017-04-28T17:33:09","date_gmt":"2017-04-28T17:33:09","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2262"},"modified":"2023-04-17T21:48:32","modified_gmt":"2023-04-18T01:48:32","slug":"i-dedicate-this-ip-address-to-you-warmly-your-esp","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/i-dedicate-this-ip-address-to-you-warmly-your-esp\/","title":{"rendered":"I Dedicate This IP Address To You, Warmly Your ESP"},"content":{"rendered":"\t\t
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I Dedicate This IP Address To You, Warmly Your ESP<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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If you watch baseball, you know Baseball players\u2019 warm-up prior to their game, in fact most athletes do warm-up exercises to get into the swing of things, to limber up and to ready themselves before the big event.<\/p>

Google defines the warm-up as:\"warmth\"<\/p>

One that prepare for physical exertion or a performance by exercising or practicing gently beforehand.\u00a0 \u201cThe band was warming up\u201d<\/p>

Synonyms; limber up, loosen up, stretch, work-out, exercise, prepare, and rehearse:\u00a0 \u201cI run in place a bit to warm up.\u201d<\/p>

Can you Warm UP an IP Address?<\/p>

Just like the athlete who warms up before the big event, you can warm up a dedicated IP <\/a>address by progressively increasing the sending volume of email over time.\u00a0 Notice the Google definition indicates warm-ups are a gentle exercise to prepare oneself for the run, the game or the contest to get the best results: analogues is the email marketer on a new dedicated IP who wants to gently prepare it before sending volumes or emails that may damage their reputation.<\/p>

The process of warming up and IP address, helps establish your legitimacy among ISP\u2019s as a reputable email sender.\u00a0 Most, if not all ISP\u2019s do not readily trust a new \u2018kid on the block\u201d, in this case a new IP address, sending huge volumes of email.\u00a0 Their first thought: SPAMMER.<\/p>

The better way to send on a new dedicated IP address: work your way up the volume ladder, start out by sending a low, reasonable amount of email, perhaps to 10,000 members, on a schedule, until you can send to your complete list of, for example 750,000, successfully while maintaining a good email reputation.<\/p>

Does low volume sending always work in your favor, well, no.\u00a0 Other factors always come into play such as sender\u2019s reputation to the rules of email you\u2019re following: Best Practices.\u00a0 Low to high sending is not necessary if:<\/p>