{"id":2296,"date":"2016-09-29T19:07:28","date_gmt":"2016-09-29T19:07:28","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2296"},"modified":"2023-04-17T21:50:36","modified_gmt":"2023-04-18T01:50:36","slug":"email-marketing-trends-of-2015-that-spilled-over-to-2016","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/email-marketing-trends-of-2015-that-spilled-over-to-2016\/","title":{"rendered":"Email Marketing Trends of 2015 that Spilled Over to 2016"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2296\" class=\"elementor elementor-2296\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60a7ff5c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"60a7ff5c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b480e9b\" data-id=\"3b480e9b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72bcde69 elementor-widget elementor-widget-heading\" data-id=\"72bcde69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Marketing Trends of 2015 that Spilled Over to 2016<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdeb9c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdeb9c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e15027\" data-id=\"5e15027\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9059fa4 elementor-widget elementor-widget-text-editor\" data-id=\"9059fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Predictions are like opinions, everyone has them.\u00a0 How are the 2016 email marketing trends turning out for you this year?<\/p><h4>We, at Dundee Internet have found, this year, attention being placed on:<\/h4><ul><li><strong>Personalization<\/strong>, which is not limited to just saying \u201cHello Mr. Brown\u201d, as Marketers are being more personal with:<ol><li><strong>Dates<\/strong>: This includes sending an email for Birthdays, Anniversaries, Congratulations on their 365<sup>th<\/sup> email campaign, Holidays, \u00a0\u201cIt\u2019s been 6 months since you purchased your first Motorcycle\u201d to sending dated invitations to local events.<\/li><li><strong>History<\/strong>: More marketers send <a href=\"https:\/\/mailinglistservices.com\/\/triggered-mailings-for-success\/\">triggered emails<\/a> based on the past actions of the customer. For example, \u201cWe are sending you this coupon because you buy our chocolate every Halloween.\u201d<\/li><li><strong>Actions<\/strong>: Emails are constantly sent to increase ROI.\u00a0 \u201cMr. Brown, thank you for your recent purchase, do you need a carrying case for your new tablet?\u201d<\/li><li><strong>Localization<\/strong>: Our Marketer\u2019s use segments to send relevant, timely emails. Perhaps to a specific zip code, city or country;\u00a0or maybe just to people with the last name Brown.\u00a0 With built-in automation, these emails are sent at specific days and times with attention to geographic location.<\/li><\/ol><\/li><li><strong>Sending one-on-one Emails: \u00a0<\/strong>Dundee Internet has software that allows our customers to use Conditional Content Commands. This allows blocks of text or graphics to be added into their messages. This creates unique, one-to-one emails tailored to the needs and interests of their\u00a0recipients.<\/li><li><strong>Predictive Sending<\/strong>:\u00a0 Marketers would like to know what motivates someone to buy and when they will buy again.\u00a0\u00a0 Our customers send <a href=\"https:\/\/mailinglistservices.com\/\/glossary\/\">surveys <\/a>using our hosted software Aurea (Lyris) LM with pointed questions. Using the results, they study buying patterns and past buying habits to try to predict the next customer purchase. Email campaigns are tailored and sent based on their findings.<\/li><\/ul><h4>What we trends we see for content:<\/h4><ul><li><strong>Embedded Content:<\/strong> More Marketers tend to send out interactive emails. Some emails play music or a video when an email loads or show a special image. Some have great success with this, and some do not.\u00a0 Marketers with recipients that have issues with loading images and other media, are segmented into their own group and sent the same email without embedded content.<\/li><li><strong>Devices on Board<\/strong>: The way email is sent remained the same. However the way the message is read, has slowly adapted to\u00a0 smart phones, tablet and wearable devices.<\/li><\/ul><p><img decoding=\"async\" class=\"size-full wp-image-2298 alignleft\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/phone-email-150x150.jpg\" alt=\"phone email\" width=\"150\" height=\"150\" \/>While remaining desktop and laptop friendly.\u00a0 All these devices influence the way our marketers send out campaigns, and this influence will continue way past 2016. \u00a0Eventually the same email message must be readable and interact with the all the different applications.<\/p><p>With <a href=\"https:\/\/mailinglistservices.com\/\">Dundee Internet<\/a>, when our Marketers create a \u201cmobile friendly\u201d email with our HTML editor, our <a href=\"https:\/\/mailinglistservices.com\/\/email-list-hosting-cheap-free\/\">list hosting<\/a> software automatically creates a<a href=\"https:\/\/mailinglistservices.com\/\/plain-jane-email-marketing\/\"> text copy.<\/a>\u00a0This will allow wearable users to read marketing email messages on those little tiny wearable device screens.<\/p><ul><li><strong>Dynamic Content<\/strong>: Our customers can send the HTML content on their website, forms, and landing pages. Allowing emails to be customized based on the recipient. Aurea (Lyris) LM uses custom scripting to insert complex, dynamic content into their messages.<\/li><li><strong>Email Quality,<\/strong>\u00a0that\u2019s totally up to the marketer.\u00a0 Most ESPs can give you the tools to create, send and deliver your emails, but the content is up to you.<\/li><\/ul><p>You may have considered these trends and wondered what will 2017 bring.\u00a0 We believe in 2017: Personalized emails will become the norm. Look for more automation and integrated features. With advanced email marketing tools,and analytical data, we believe there will be a greater interest in predict marketing.<\/p><p>We think the process of creating cutting edge emails will get simpler while being more robust. Finally, more companies will develop tools specific to Aurea (Lyris) LM using Aurea (Lyris) LM\u2019s API.<\/p><p>What are your email marketing predictions for 2017?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a25c1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a25c1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-401e1039\" data-id=\"401e1039\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1049c201 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"1049c201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email Marketing Trends of 2015 that Spilled Over to 2016 Predictions are like opinions, everyone has them.\u00a0 How are the 2016 email marketing trends turning out for you this year? We, at Dundee Internet have found, this year, attention being placed on: Personalization, which is not limited to just saying \u201cHello Mr. Brown\u201d, as Marketers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[63],"tags":[329,25,330,42,331,332,27,333,334],"class_list":["post-2296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement-lists","tag-devices-on-board","tag-dundee-internet-services","tag-dynamic-content","tag-email-marketing-campaigns","tag-email-quality","tag-embedded-content","tag-marketing-strategies","tag-one-on-one-emails","tag-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Trends of 2015 that Spilled Over to 2016 - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"You may have considered these trends and wondered what will 2017 bring. 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