{"id":2316,"date":"2016-07-22T19:36:31","date_gmt":"2016-07-22T19:36:31","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2316"},"modified":"2023-04-17T21:53:27","modified_gmt":"2023-04-18T01:53:27","slug":"email-marketers-you-need-to-read-this","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/email-marketers-you-need-to-read-this\/","title":{"rendered":"Email Marketers, You Need to Read This"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Email Marketers, You Need to Read This<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Email Marketing Best Practices<\/h4>

B<\/strong>efore you send your first E<\/strong>mail; S<\/strong>tart, by T<\/strong>hinking of your marketing strategy.<\/p>


email marketing: hands holding envelope with shopping cart, target, loudspeaker & symbols coming out<\/p><\/div>

  1. P<\/strong>rofile for\"emailms are an excellent way to identify with your audience. A profile form allows your subscriber to update their email preferences. So when you mail, the right message will reach the right target audience.<\/li>
  2. R<\/strong>esist sending too much email, pay attention to who signed up for what information. If offered on your profile form, how many times they want to hear from you.<\/li>
  3. A<\/strong>sk yourself what are your email goals<\/a>. Are you soliciting more website clicks, promoting a new product, distributing information that you expect will be shared, thereby growing your list? Is this a re-engagement campaign or are you just inviting someone to fill out their Profile Form? Whatever your goal is make sure you plan to\u00a0<\/strong>deliver the right message at the right time.<\/li>
  4. C<\/strong>ommunication doesn\u2019t stop with email, follow up with Social Networks that complement your message.<\/li>
  5. T<\/strong>riggered Segments will send messages to the right email recipient at the right time. With Dundee, <\/strong>easily create segments that contain one or more trigger clauses<\/a>: A phrase in an email that may specify a given date or event.<\/li>
  6. I<\/strong>nvite your list members to invite their friends to join your list. With Dundee List Services you can track how many friends were referred by list members, how many of those referrals open or click on a link: an easy way to grow your list.<\/li>
  7. C<\/strong>onditional content can set up unique one-to-one emails tailored to the exact needs and interests of your recipients, without having to write (or send) more than one message.<\/li>
  8. E<\/strong>rror Handling of your email is definitely part of your email strategy. The detection and automatic resolution of the occurrence of an email error such as a message bounces are important, just as important as tracking and ROI.<\/li>
  9. S<\/strong>plit Testing <\/a>Aka A\/B testing gives you the ability to send different versions of a message to radon subsets of your mailing list, and then compare the results to see which version is most effective.<\/li><\/ol>

    \u00a0<\/p>

    As a final note, Dundee List Services <\/a>offers the BEST PRACTICES<\/strong> for your email marketing strategy. To get the right message to the right person at the right time, use all the email tools your ESP provider offers.\u00a0 Consider Dundee, fully automated and ready to serve, give us a call for a full free, no obligation, month of service. \u00a0(call 888-222-8485 for details or email sales@dundee.net<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Email Marketers, You Need to Read This Email Marketing Best Practices Before you send your first Email; Start, by Thinking of your marketing strategy. email marketing: hands holding envelope with shopping cart, target, loudspeaker & symbols coming out Profile forms are an excellent way to identify with your audience. A profile form allows your subscriber […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[159,94,97,356,357,358,359,360,361,362],"class_list":["post-2316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-a-b-split-test","tag-bounced-email","tag-conditional-content","tag-email-goals","tag-email-preferences","tag-error-handling","tag-re-engagement","tag-refer-a-friend","tag-social-network","tag-triggered-segments"],"yoast_head":"\nEmail Marketers, You Need to Read This - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"Dundee List Services offers the BEST PRACTICES for your email marketing strategy. To get the right message to the right person at the right time, use all the email tools your ESP provider offers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketers, You Need to Read This - Email Marketing Solutions With Marketing Automation\" \/>\n<meta property=\"og:description\" content=\"Dundee List Services offers the BEST PRACTICES for your email marketing strategy. To get the right message to the right person at the right time, use all the email tools your ESP provider offers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp\" \/>\n<meta property=\"og:site_name\" content=\"Dundee Internet Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DundeeInternet\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-22T19:36:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T01:53:27+00:00\" \/>\n<meta name=\"author\" content=\"Pat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Email Marketers, You Need to Read This - Email Marketing Solutions With Marketing Automation\" \/>\n<meta name=\"twitter:description\" content=\"Dundee List Services offers the BEST PRACTICES for your email marketing strategy. To get the right message to the right person at the right time, use all the email tools your ESP provider offers.\" \/>\n<meta name=\"twitter:creator\" content=\"@dundee_internet\" \/>\n<meta name=\"twitter:site\" content=\"@dundee_internet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinglistservices.com\\\/email-marketers-you-need-to-read-this\\\/amp#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketers-you-need-to-read-this\\\/\"},\"author\":{\"name\":\"Pat\",\"@id\":\"https:\\\/\\\/dundee.net\\\/#\\\/schema\\\/person\\\/e67bc854166ac402d403be8c1b117da2\"},\"headline\":\"Email Marketers, You Need to Read This\",\"datePublished\":\"2016-07-22T19:36:31+00:00\",\"dateModified\":\"2023-04-18T01:53:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketers-you-need-to-read-this\\\/\"},\"wordCount\":444,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinglistservices.com\\\/email-marketers-you-need-to-read-this\\\/amp#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"A\\\/B Split test\",\"bounced email\",\"conditional content\",\"email goals\",\"email preferences\",\"error handling\",\"re-engagement\",\"Refer a friend\",\"social network\",\"triggered segments\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketers-you-need-to-read-this\\\/\",\"url\":\"https:\\\/\\\/mailinglistservices.com\\\/email-marketers-you-need-to-read-this\\\/amp\",\"name\":\"Email Marketers, You Need to Read This - Dundee Internet Services\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinglistservices.com\\\/email-marketers-you-need-to-read-this\\\/amp#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinglistservices.com\\\/email-marketers-you-need-to-read-this\\\/amp#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-07-22T19:36:31+00:00\",\"dateModified\":\"2023-04-18T01:53:27+00:00\",\"description\":\"Dundee List Services offers the BEST PRACTICES for your email marketing strategy. To get the right message to the right person at the right time, use all the email tools your ESP provider offers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mailinglistservices.com\\\/email-marketers-you-need-to-read-this\\\/amp#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mailinglistservices.com\\\/email-marketers-you-need-to-read-this\\\/amp\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mailinglistservices.com\\\/email-marketers-you-need-to-read-this\\\/amp#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mailinglistservices.com\\\/email-marketers-you-need-to-read-this\\\/amp#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dundee.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketers, You Need to Read This\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dundee.net\\\/#website\",\"url\":\"https:\\\/\\\/dundee.net\\\/\",\"name\":\"Dundee Internet Services\",\"description\":\"Family Owned and Operated\",\"publisher\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dundee.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dundee.net\\\/#organization\",\"name\":\"Dundee Internet Services\",\"url\":\"https:\\\/\\\/dundee.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dundee.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dundee.net\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/dundee-net-logo.gif\",\"contentUrl\":\"https:\\\/\\\/dundee.net\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/dundee-net-logo.gif\",\"width\":233,\"height\":80,\"caption\":\"Dundee Internet Services\"},\"image\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DundeeInternet\",\"https:\\\/\\\/x.com\\\/dundee_internet\",\"https:\\\/\\\/www.pinterest.com\\\/dundeemail\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dundeeinternetservicesinc\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dundee.net\\\/#\\\/schema\\\/person\\\/e67bc854166ac402d403be8c1b117da2\",\"name\":\"Pat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g\",\"caption\":\"Pat\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Marketers, You Need to Read This - Dundee Internet Services","description":"Dundee List Services offers the BEST PRACTICES for your email marketing strategy. To get the right message to the right person at the right time, use all the email tools your ESP provider offers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp","og_locale":"en_US","og_type":"article","og_title":"Email Marketers, You Need to Read This - Email Marketing Solutions With Marketing Automation","og_description":"Dundee List Services offers the BEST PRACTICES for your email marketing strategy. To get the right message to the right person at the right time, use all the email tools your ESP provider offers.","og_url":"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp","og_site_name":"Dundee Internet Services","article_publisher":"https:\/\/www.facebook.com\/DundeeInternet","article_published_time":"2016-07-22T19:36:31+00:00","article_modified_time":"2023-04-18T01:53:27+00:00","author":"Pat","twitter_card":"summary_large_image","twitter_title":"Email Marketers, You Need to Read This - Email Marketing Solutions With Marketing Automation","twitter_description":"Dundee List Services offers the BEST PRACTICES for your email marketing strategy. To get the right message to the right person at the right time, use all the email tools your ESP provider offers.","twitter_creator":"@dundee_internet","twitter_site":"@dundee_internet","twitter_misc":{"Written by":"Pat","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp#article","isPartOf":{"@id":"https:\/\/dundee.net\/index.php\/email-marketers-you-need-to-read-this\/"},"author":{"name":"Pat","@id":"https:\/\/dundee.net\/#\/schema\/person\/e67bc854166ac402d403be8c1b117da2"},"headline":"Email Marketers, You Need to Read This","datePublished":"2016-07-22T19:36:31+00:00","dateModified":"2023-04-18T01:53:27+00:00","mainEntityOfPage":{"@id":"https:\/\/dundee.net\/index.php\/email-marketers-you-need-to-read-this\/"},"wordCount":444,"commentCount":0,"publisher":{"@id":"https:\/\/dundee.net\/#organization"},"image":{"@id":"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp#primaryimage"},"thumbnailUrl":"","keywords":["A\/B Split test","bounced email","conditional content","email goals","email preferences","error handling","re-engagement","Refer a friend","social network","triggered segments"],"articleSection":["Email Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dundee.net\/index.php\/email-marketers-you-need-to-read-this\/","url":"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp","name":"Email Marketers, You Need to Read This - Dundee Internet Services","isPartOf":{"@id":"https:\/\/dundee.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp#primaryimage"},"image":{"@id":"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp#primaryimage"},"thumbnailUrl":"","datePublished":"2016-07-22T19:36:31+00:00","dateModified":"2023-04-18T01:53:27+00:00","description":"Dundee List Services offers the BEST PRACTICES for your email marketing strategy. To get the right message to the right person at the right time, use all the email tools your ESP provider offers.","breadcrumb":{"@id":"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/mailinglistservices.com\/email-marketers-you-need-to-read-this\/amp#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dundee.net\/"},{"@type":"ListItem","position":2,"name":"Email Marketers, You Need to Read This"}]},{"@type":"WebSite","@id":"https:\/\/dundee.net\/#website","url":"https:\/\/dundee.net\/","name":"Dundee Internet Services","description":"Family Owned and Operated","publisher":{"@id":"https:\/\/dundee.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dundee.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dundee.net\/#organization","name":"Dundee Internet Services","url":"https:\/\/dundee.net\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dundee.net\/#\/schema\/logo\/image\/","url":"https:\/\/dundee.net\/wp-content\/uploads\/2019\/12\/dundee-net-logo.gif","contentUrl":"https:\/\/dundee.net\/wp-content\/uploads\/2019\/12\/dundee-net-logo.gif","width":233,"height":80,"caption":"Dundee Internet Services"},"image":{"@id":"https:\/\/dundee.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DundeeInternet","https:\/\/x.com\/dundee_internet","https:\/\/www.pinterest.com\/dundeemail\/","https:\/\/www.instagram.com\/dundeeinternetservicesinc\/"]},{"@type":"Person","@id":"https:\/\/dundee.net\/#\/schema\/person\/e67bc854166ac402d403be8c1b117da2","name":"Pat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g","caption":"Pat"}}]}},"_links":{"self":[{"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/posts\/2316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/comments?post=2316"}],"version-history":[{"count":5,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/posts\/2316\/revisions"}],"predecessor-version":[{"id":4516,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/posts\/2316\/revisions\/4516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dundee.net\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/media?parent=2316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/categories?post=2316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/tags?post=2316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}