{"id":2321,"date":"2016-06-28T19:47:59","date_gmt":"2016-06-28T19:47:59","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2321"},"modified":"2023-04-18T20:28:11","modified_gmt":"2023-04-19T00:28:11","slug":"plain-jane-email-marketing","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/plain-jane-email-marketing\/","title":{"rendered":"Plain Jane Email Marketing"},"content":{"rendered":"\t\t
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Plain Jane Email Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Email Marketing Basics HTML Vs. Plain Text<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Which is a better email marketing format, sending a plain text message, to your list of subscribers or emailing your list a full colored, full image HTML message?\u00a0 \u00a0Is that even a consideration when you create your email messages?

It is a consideration for some; discussed by many. The format debate over which email is better has been around since the first HTML message was created.\u00a0 Up until that time, (a mere 20 years ago) email was strictly sent as a text email.\u00a0 As HTML became the norm, marketers discovered they could send a visual and audio representation of their product. They could track their messages, complete with statistics showing email engagement using clicks and opens.<\/p>

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HTML Evolution<\/h2>

As HTML emails evolved, next came the HTML template and eventually the mobile-friendly responsive design HTML. \u00a0Design companies and Email Service Providers began to offer pre-designed WYSISYG HTML templates, with drag and drop capabilities. So many to choose from, and if luck is on your side you wouldn\u2019t be using the same template as one of your competitors selected.<\/p>

If your email provider only offers a handful of templates, you can find free responsive design templates anywhere on the Net, some already compatible with your email program, some offering the HTML code, ready to copy and paste right into your ESP\u2019s HTML editor.\u00a0 And if all else fails, hire a template designer, to get that perfect look and feel.<\/p>

Plain Text Message<\/h2>

Plain text is so much easier.\u00a0 There are no concerns with colors, pictures, and layouts. \u00a0\u00a0ListManager hosted by Dundee<\/a> has always created a plain text version of the created HTML email so that the recipient receives the correct formatted email their device accepts. \u00a0For tracking purposes, such as clicks and opens, our customers can use the built-in editor, to add those links.<\/p>

However, for what it\u2019s worth the majority of people who were surveyed say they prefer HTML emails over plain text. \"text\"<\/p>

We know HTML emails are designed to be appealing to the eye, sometimes with three or more images that most mail clients will not render automatically without a click of the\u00a0mouse to do so. \u00a0And a mobile,\u00a0laden with\u00a0images, email may require some scrolling to see everything; this should be disconcerting to most marketers looking to the future, as the average Gen Z has the\u00a0attention span of about eight seconds<\/a>.<\/p>

Are HTML emails really the preferred format?\u00a0 \u00a0If you test that theory on your own email subscribers, you may find the email you sent with the least number of images or plain text is most preferred.<\/p>

\u00a0That could be because of:<\/h2>