{"id":2338,"date":"2016-04-15T20:08:56","date_gmt":"2016-04-15T20:08:56","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2338"},"modified":"2016-04-15T20:08:56","modified_gmt":"2016-04-15T20:08:56","slug":"can-you-really-trust-email-a-b-tests","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/can-you-really-trust-email-a-b-tests\/","title":{"rendered":"Can You Really Trust Email A\/B Tests?"},"content":{"rendered":"\t\t
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Can You Really Trust Email A\/B Tests?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Have you ever use an AB Split Test Wizard?\u00a0 This is one of the features included in our ListManager software.\u00a0 This tool gives the user the ability to send different versions of a message to random subsets of their mailing list, then compare the results to see which version is most effective.\u00a0 This type of testing eliminates any demographic or action-based bias that could alter the results.<\/p>

What is discovered, whether you use the Wizard as a Dundee customer, or another ESP method, is that small changes made to your email may have a big impact on your Campaigns, whereas big changes may not.\u00a0 \u00a0A\/B Spilt testing is important and successful results depend on the hows, whys and when.<\/p>

Generally, if you are not happy with your overall mailings after you ran and used your A\/B Spilt results, it could be you didn\u2019t have a plan or process for your AB testing; In other words, you just created the tests and went with the results you thought looked good.\u00a0 You may get a get a better response from your audience if you plan out a process for testing, one that you can use each time.<\/p>

Before you write your process you should formulate a theory of how you think your testing should go.\u00a0\u00a0 Start developing a hypothesis first (or some believe an educated guess if you will) using your conversion goals:\u00a0 you want to increase the percentage of email recipients who clicked on a link within an email and completed a desired action, a purchase. A theory or hypothesis will help you examine the results you get and compare them to your\u00a0<\/strong>expectations.<\/p>

Then consider,<\/p>

What do you expect to learn or what problem do you expect to solve from your test? \u00a0After you develop your hypothesis, compose the process you will use to test.<\/p>

A process, will help you develop tests that are quantifiable and specific \u2013 tests with measurable results that are useful and assist in planning A\/B tests for future email campaigns.<\/p>

Once you develop a test plan that spells out a specific process, you need only focus on testing. Your plan may include what you want to test, for example:<\/p>