{"id":2372,"date":"2016-01-13T20:56:15","date_gmt":"2016-01-13T20:56:15","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2372"},"modified":"2023-04-18T20:29:20","modified_gmt":"2023-04-19T00:29:20","slug":"12-secrets-of-email-marketing-you-need-to-use","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/12-secrets-of-email-marketing-you-need-to-use\/","title":{"rendered":"12 Secrets of Email Marketing You Need to Use"},"content":{"rendered":"\t\t
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12 Secrets of Email Marketing You Need to Use<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Have you noticed the volume of monthly emails you receive from your favorite retailer have increased significantly just after Halloween?\u00a0 As retailers step up their game in anticipation of Holiday sales,\u00a0 their one email a week\/month has turned\u00a0 into two or three.<\/p>

Internet statistics<\/a> support this growth worldwide,\u00a0 reporting that early season marketing emails have increased over 70% compared to last year.\u00a0 So far, open rates remain fairly stable indicating subscribers of all types of retail newsletters continue to accept this increase with open arms.<\/p>

If you\u2019re in the retail email marketing race because the majority of your sales occur in November and December you\u2019re not alone. There\u2019s plenty of competition and the email marketers who captures the subscribers eye and wallet, wins.\"email<\/p>

So, how do you stand out??\u00a0\u00a0 Let me show you how. . .<\/p>

  1. Holiday emails<\/a> are not equal, and timing is everything.\u00a0\u00a0 Start your campaigns at the beginning of the Holidays, right before Halloween.\u00a0\u00a0 At this stage your\u00a0 you\u2019re looking to attract and maintain interest for future sales and want to keep the momentum going.\u00a0 Expect a decline in open rates on certain days;\u00a0 Thanksgiving, Black Friday, Cyber Monday.\u00a0 Compare your data from last year\u2019s Holiday\u2019s email campaigns to make intelligent marketing decisions. Was you emails better received on Black Friday, or were your subscribers occupied with mass shopping and early in-store deals?<\/li><\/ol>
    1. You\u2019ve heard it before, segment your list. You will get better open rates, click-throughs and referrals. A focused message sent to a targeted group within your list, is the most powerful email tactic available to you. Using segmentation you can target your non-active subscribers, the ones, for example who purchased once during the year,\u00a0 to those\u00a0 subscribers who purchased bathing suits for their winter vacations last week.\u00a0 Segmenting your list is a great way to market<\/a>: mailing personalized segments with triggered mailings, you can\u2019t go wrong.<\/li>
    2. Do your emails yell \u201cthis is urgent, do this now?\u201d\u00a0 Create emails that have a sale deadlines, offers that expire, coupons that are only valid with an in-store purchase or free shipping if they buy now. Use call-to-actions that require your subscriber to visit your\u00a0 landing page to fill out a form to receive a coupon or a free in store consultation.<\/li><\/ol>
      1. Friend- a- tize your messages. Create offers for your customers that are easy to get.\u00a0\u00a0 You might offer free gift wrapping \u2013 include a check box to select the color,\u00a0 a box of candy- ask if they want that to ship to a different address,\u00a0 or recommend a complementary product to go along with the one they just purchased,\u00a0 add a link to the wallet that matches\u00a0 the purse they selected,\u00a0 with a simple checkout- out method for all.<\/li><\/ol>
        1. Always send a confirmation when someone buys; use please and thank you for best results.\u00a0 Explain your return polices in your confirmation letter so you know they read them.<\/li><\/ol>
          1. Keep up with technology. You read marketing emails on your mobile device, why would your customers be any different? Use the right template for the right campaign, and if you\u2019re not a designer, contact Dundee, we have the template you need.<\/li><\/ol>
            1. Encourage your list members to share their good deal with their friends on social media. Add social media sharing icons in your message, make it easy for them to pass on your coupons and share your in-store sales with others.<\/li><\/ol>
              1. Keep in mind the Internet<\/a> could make your company a world-wide retailer. State your international policies online, preferably on the landing page associated with your email campaign. If you don\u2019t ship overseas or rather not deal with our bordering neighbors, say so.<\/li><\/ol>
                1. Just because your call-to-action ended your sale on bathtubs on December 15, it\u2019s no reason to stop sending your marketing campaigns on December 15. Make sure some of your offers cover January too. Remember, shoppers never stop shopping until that last return has been exchanged, upgraded or refunded and most of that takes place in January. Have offers ready and keep those campaigns coming for those post-Christmas sales. Dundee allows you to create triggered emails so you can send a follow up offer to a purchase on your time table.<\/li><\/ol>
                  1. And what about gift cards? Offer a 5% \u2013 10% discount on an after Christmas gift card purchase. Don\u2019t let those cards expire as they represent not only a purchase, but an opportunity to up-sell with complementary items.<\/li><\/ol>
                    1. Suggest to the savvy shopper that they deserve a gift too. When you have those special personal items on sale, target those readers who fit into that segment. Target your female members with offers especially for them, perfume, jewelry, hot cocoa. Whatever you sell, sell it to your list members.<\/li><\/ol>
                      1. It\u2019s never too late to start a Holiday Campaign: everyone likes something fresh and new. If you missed the October rush, don\u2019t disappear, you have several weeks to catch up.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                        \n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                        12 Secrets of Email Marketing You Need to Use Have you noticed the volume of monthly emails you receive from your favorite retailer have increased significantly just after Halloween?\u00a0 As retailers step up their game in anticipation of Holiday sales,\u00a0 their one email a week\/month has turned\u00a0 into two or three. Internet statistics support this […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[63],"tags":[399,192,42,62,9,10],"class_list":["post-2372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement-lists","tag-black-friday","tag-call-to-action","tag-email-marketing-campaigns","tag-internet-advertising","tag-social-networking","tag-targeted-marketing"],"yoast_head":"\n12 Secrets of Email Marketing You Need to Use - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"If you\u2019re in the retail email marketing race because the majority of your sales occur in November and December you\u2019re not alone. 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