{"id":2384,"date":"2015-09-21T21:23:38","date_gmt":"2015-09-21T21:23:38","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2384"},"modified":"2023-04-18T22:02:13","modified_gmt":"2023-04-19T02:02:13","slug":"how-to-increase-email-campaign-engagement-in-4-ways-even-if-your-subscribers-are-finicky","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/how-to-increase-email-campaign-engagement-in-4-ways-even-if-your-subscribers-are-finicky\/","title":{"rendered":"How To Increase Email Campaign Engagement in 4 Ways, Even if Your Subscribers Are Finicky."},"content":{"rendered":"\t\t
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How To Increase Email Campaign Engagement in 4 Ways, Even if Your Subscribers Are Finicky.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Email is a marketing phenomenon.\u00a0 It\u2019s uncommon to find someone who hasn\u2019t joined an email list at least once in their lifetime: even those in their 80s and beyond.<\/p>

And in our lifetime, undoubtedly, email marketing is\u00a0historic in itself.\u00a0 The amount of subscribers worldwide is astronomical, the number and types of mailing lists are uncountable which, in the long- run, can be a real problem for email marketers. \u00a0Why?<\/p>

Because, as more competitors\u2019 join the email marketing bandwagon the odds are your \u201copen rates<\/a>\u201d will decline.<\/p>

You agree, that there is only so much a person can and will read.\u00a0 Depending on how many lists your subscriber actually subscribes too, your email messages may be in endless competition for reader attention. \u00a0You may find out the local Pizza joint, who emails weekly coupons has better open rates than your special email coupon of the week-or-your biggest competitors newsletter always gets a second read while your newsletter is deleted.\u00a0 What can you do? \u00a0To compete on an even playing field with those other \u00a0coupon specials and rival \u201cnewsletters\u201d your focus should start with the inbox.<\/p>

When consumer expectations\u2019 aren\u2019t well thought out, your campaigns will suffer resulting in low inbox rates: subsequently, low engagement levels. \u00a0\u00a0As a marketer it is prudent to consider consumer expectation as you develop your email campaigns. Here are some suggestions:<\/p>

(ONE) Plan Your Work and Work Your Plan.
<\/strong><\/p>

Always send a Welcome letter<\/a> to new subscribers, \u201cto acknowledge their new membership with a timely, well thought out messsage; to thank your new member for joining, set their future expectations by explaining the purpose of your email list and most importantly \u2013 to start a subscriber relationship with them\u201d<\/p>

Create a simple mailing schedule with emails that have a themed subject. \u00a0Your subscribers will get in the habit of expecting your newsletter and immediately recognize who it is from.<\/p>

Design a email newsletter program that has your readers lined up to read the next in the series: Take a cue from the soap operas.<\/p>

(TWO)\u00a0Segment Your Members\"control<\/strong><\/p>

Create mailing segments based on subscriber history, such as active subscribers who are engaged with your list<\/a> versus those who are not..<\/p>

Consider mailing from two separate domains, your main domain address, for those happy engaged list members and from a sub-domain or secondary domain to those who need to be stimulated, as they are less engaged.<\/p>

When mailing from a secondary domain, the results of segments directed to those less engaged can easily be monitored. You can also experiment with mailing frequency, volume, subject line \u00a0such as with\u00a0A\/B split testing.<\/a>\u00a0 You\u00a0will find that a\u00a0\u00a0secondary domain address comes in handy for different email campaigns<\/a> too.<\/p>

\u00a0<\/p><\/div>

Even with A\/B testing and secondary domain addresses, the more emails sent, the more it becomes essential to keep your audience happy with personal, relevant messages. Expect higher email campaign engagements such as increased open rates when you selectively send email based on this type of segmentation. This works well even with the most finicky subscriber.<\/p>

(THREE) Data Dust<\/strong><\/p>

Avoid all those nasty spam traps<\/a>, invalid accounts and other issues<\/a> that hinder deliverability by keeping your data clean.<\/p>

Use an opt-in process to avoid problems, made sure your lists are yours, not rented or purchased.<\/p>

(FOUR) Just in Time<\/strong><\/p>

Add\u00a0trigger email<\/a> \"trigger\"campaigns\u00a0to your marketing mix<\/p>

A triggered email is an essential part of customer service as they demonstrate to the subscriber that they come first, evident by your quick response.<\/p>

Triggered messages increase customer loyalty, as rapid responses to any relevant action has the overall effect of increasing the importance of your brand. \u00a0And trigger email campaigns offer endless opportunities to engage with prospects and customers at\u00a0the exact time when they\u2019re thinking about your brand.<\/p>

All four approaches can go a long way toward ensuring engagement and high inbox delivery. \u00a0Any of these strategies, alone, you will find is not enough if you\u2019re losing ground.\u00a0\u00a0 That\u2019s when you need an email marketing program that includes all four tactics and more. \u00a0Need help or more information, call us at 888-222-8485 or email pat@dundee.net<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How To Increase Email Campaign Engagement in 4 Ways, Even if Your Subscribers Are Finicky. Email is a marketing phenomenon.\u00a0 It\u2019s uncommon to find someone who hasn\u2019t joined an email list at least once in their lifetime: even those in their 80s and beyond. And in our lifetime, undoubtedly, email marketing is\u00a0historic in itself.\u00a0 The […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[89],"tags":[291,292,41,108,25,3,293,182,294,295,187],"class_list":["post-2384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","tag-a-b-testing","tag-campaigns","tag-current-marketing","tag-discussion-lists","tag-dundee-internet-services","tag-email-list-services","tag-engagement-levels","tag-open-rates","tag-spam-traps","tag-trigger-mailings","tag-unsubscribe"],"yoast_head":"\nHow To Increase Email Campaign Engagement in 4 Ways, Even if Your Subscribers Are Finicky. - 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