{"id":2418,"date":"2015-02-18T21:16:44","date_gmt":"2015-02-18T21:16:44","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2418"},"modified":"2023-04-17T22:43:28","modified_gmt":"2023-04-18T02:43:28","slug":"spring-cleaning-its-time-to-clean-the-email-spam-filter","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/spring-cleaning-its-time-to-clean-the-email-spam-filter\/","title":{"rendered":"Spring Cleaning, Its Time to Clean the Email Spam Filter"},"content":{"rendered":"\t\t
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Spring Cleaning, Its Time to Clean the Email Spam Filter<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Holidays<\/a> are over.\u00a0 In most parts of the world, the winter doldrums have set in.\u00a0 People go to work daydreaming of warmth and vacations. \u00a0The weather seems to be a tossup of sunny and cold or dreary and cold with no change in sight. \u00a0Snowstorm predictions this time of year is as common as email marking. Did I say Common?\u00a0 Is your email as common as snowstorms in the month of February?<\/p>

February, normally cold, not much to do, \u00a0you would think everyone has more time to read your marketing emails. But the truth is, Email, like Snowflakes, are falling into our mail boxes in record numbers, so much is being sent all the time, including tons of SPAM; so, how do you make sure your subscribers continue to open and click on your messages and not shovel them away with the rest of the unwanted emails? \u00a0There\u2019s a lot of blocking going on out there, reaching\u00a0your goal of getting your messages to the inbox and bypassing all those attempts to block it, may be hindered by something as common \u00a0as a Spam Filter.<\/p>

Why should you be concerned about Spam Filters? \u00a0Because they are being used everywhere, and can affect your success as an email marketer. \u00a0For example, when a list subscriber for whatever reason, stops opening your emails, their (non) action may signify to the Spam Filter, that this subscriber is not interested in what you have to say.\u00a0 Their (non) action effects your subscriber engagement percentage.\u00a0 As you probably know subscriber engagement, (the measurement of email recipients that are engaged with your email), is a significant measurement for email marketers. If your subscriber engagement is low compared to the number of subscribers you email,\u00a0your deliverability\u00a0rate may suffer. \u00a0It\u2019s all connected \u2013 and worse yet \u2013 low subscriber engagement \u00a0may be your own fault.<\/p>

Low subscriber engagement may be a symptom of\u00a0\u00a0\u201cIdentity Crises Syndrome<\/strong>\u201d\u00a0<\/em>or ICS. \u00a0 You can find indications of \u00a0ICS \u00a0in the \u00a0sporadic email marketer. \u00a0When your mailings are infrequent, therefore unexpected, your subscriber may genuinely have \u00a0forgot they signed up for your list. They have no idea who you are, therefore, in their eyes you could be a spammer and filtered as such. (if they don\u2019t unsubscribe)\u00a0 To overcome ICS, mail regularly, on a schedule and give your recipients the opportunity to tell you how often they would like to hear from you with a preference page. \u00a0Your goal is to always keep your subscribers engaged on some level.<\/p>

Not a sporadic emailer and still find yourself fighting Spam Filters and Spam complaints, plus paying for email that\u2019s never read, then, be proactive; prune your list of inactive addresses.<\/p>

\"Spring<\/p>

Spring Cleaning<\/p><\/div>

Pruning your list comes with\u00a0 benefits.\u00a0 It will save money on list hosting fees, you will have a rise in subscriber engagements (more opens using an engaged list) which in turn will improve your deliverability\u00a0with the ISPs who, by the way, \u00a0monitor for positive subscriber engagement<\/a>. As stated, its all connected.<\/p>

Positive signs of engagement maybe:<\/p>