{"id":2435,"date":"2014-11-17T19:11:34","date_gmt":"2014-11-17T19:11:34","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2435"},"modified":"2023-04-18T22:01:07","modified_gmt":"2023-04-19T02:01:07","slug":"the-holiday-season-email-marketing-challenge-is-here","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/the-holiday-season-email-marketing-challenge-is-here\/","title":{"rendered":"The Holiday Season Email Marketing Challenge Is Here*"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2435\" class=\"elementor elementor-2435\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7636bd2e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7636bd2e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31be6bb9\" data-id=\"31be6bb9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e8c0610 elementor-widget elementor-widget-heading\" data-id=\"3e8c0610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Holiday Season Email Marketing Challenge Is Here*<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f94f950 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f94f950\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee65de\" data-id=\"1ee65de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a781fb9 elementor-widget elementor-widget-text-editor\" data-id=\"a781fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What type of challenges will you face this season?<img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2437 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/10\/pexels-photo-754711-300x200.jpeg\" alt=\"Bell\" width=\"300\" height=\"200\" \/><\/p><ul><li>Delivering the right message at the right time?<\/li><li>Will unsubscribes be your top concern?<\/li><li>Are your subscribers even reading your newsletters?<\/li><\/ul><p>Divert the challenges of <a href=\"https:\/\/mailinglistservices.com\/its-never-too-late-to-share-tips-for-holiday-email-campaigns\/\" target=\"_blank\" rel=\"noopener\">the season<\/a> using<a href=\"https:\/\/mailinglistservices.com\/lifecycling-to-your-email-goals\/\" target=\"_blank\" rel=\"noopener\"> Lifecycle emails<\/a>. Start by classifying the subscribers of your current email campaigns into different Lifecycle categories:<\/p><ol><li><strong>Engaged customers<\/strong> \u2013 they love your emails\u2019<\/li><li><strong>Potential or interested customers<\/strong> \u2013 they\u2019re promising but not on board yet<\/li><li><strong>Disinterested or lethargic customers<\/strong> \u2013 For the most part, they have lost interest in you.<\/li><\/ol><p>Using specific categories will give you a better understanding of the mindset of your customers and allow you to tailor your campaigns accordingly. \u00a0It\u2019s a known fact that Lifecycle emails outdo traditional group email marketing, because Lifecycle emails allows the marketer to <strong>send the right message at the right time,<\/strong> increasing the probability of recipient engagement.<\/p><p>Subscriber engagement is effected by industry diversity, which demands variety in email type. What type of email works well for one company may not work so well for the next. Likewise, what type of email works for an engaged customer may not work for an interested one. The key is to identify the type of subscriber you\u2019re dealing with and address their concerns, needs or wants \u2013 \u00a0and remember, before you release any of your email campaigns test and test again.<\/p><p>There are many kinds of Lifecycle emails; triggered emails for example, are those that are sent automatically to your subscribers because of:<\/p><ol><li><strong>An Action<\/strong> Activated when a subscriber performs a specific act; the list member makes a purchase on your website, she receives a confirmation email. Someone signed up for your email list he receives a welcome letter.<\/li><li><strong>An Event<\/strong>\u00a0\u00a0 In this case, emails are sent in response to an occurrence which maybe in your calendar, or from data you have about your subscribers. Emails are triggered by date to automatically send Birthday Greetings, send a reminder that their coupon will expire soon or announce your 10-year anniversary sale.<\/li><li><strong>An Announcement <\/strong>Emails are automatically sent out when there\u2019s an important announcement to make such as a reminder to renew before the expiration date.<\/li><li><strong>Time Base Drip Campaigns<\/strong>\u00a0Emails that are sent over a set period of time in planned intervals in a progressive sequence. They are used to build and maintain customer awareness and systemically move the customer into an active sales cycle. Dundee Internet Services use drip campaigns when someone signs up for a <a href=\"https:\/\/mailinglistservices.com\/order-2\/\" target=\"_blank\" rel=\"noopener\">list demo<\/a>.<\/li><\/ol><p><a href=\"https:\/\/mailinglistservices.com\/12-secrets-of-email-marketing-you-need-to-use\/\" target=\"_blank\" rel=\"noopener\">Lifecycle email marketing<\/a> is ideal for assisting users to engage with your product or service.<\/p><p>Lifecycle email marketing may influence subscribers\u2019 who had considered unsubscribing to stay, move interested customers to engaged customers and renew disinterested ones. But, there will always be unsubscribes.<\/p><p>It\u2019s been shown that the highest number of <a href=\"https:\/\/mailinglistservices.com\/unsubscribes-happen\/\" target=\"_blank\" rel=\"noopener\">unsubscribes<\/a> from any list are from those sending too many of the wrong type of emails. \u00a0If your subscriber\u2019s inbox is inundated with seasonal solicitations from everywhere, response rate to your email (even with the right content) maybe lower than you expect.\u00a0\u00a0 Your subscribers may even be one of the many using a secondary rarely checked email address for newsletters, including yours, or they might simply unsubscribe. What should you do then?<\/p><p>Offer your subscribers email options; from receiving fewer emails to the type of emails, they want to receive. Capture their preferences on topics, products and desired email frequency \u2013 no more unwanted Christmas in July email ads.<\/p><p>And more importantly consider where your subscribers are in the Lifecycle channel and capitalize on this by considering what type of emails you could optimize or add; create email segments to increase the relevancy of your messages.<\/p><p>But in the end if someone wants off your list, be a gracious host and say goodbye. You can always offer alternative way for your customer to keep in touch, such as a link to your business\u2019s social media page and invite them back to join your list when they are ready.<\/p><p>What type of challenges will you face this season? World Peace and email delivery what else is there?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b3be77c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b3be77c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32a355d5\" data-id=\"32a355d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-159d2633 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"159d2633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Holiday Season Email Marketing Challenge Is Here* What type of challenges will you face this season? Delivering the right message at the right time? Will unsubscribes be your top concern? Are your subscribers even reading your newsletters? Divert the challenges of the season using Lifecycle emails. Start by classifying the subscribers of your current [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[26,42,277,204,278,187],"class_list":["post-2435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-campaigns","tag-email-marketing-campaigns","tag-event-marketing","tag-lifecycle-email","tag-triggered-email","tag-unsubscribe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Holiday Season Email Marketing Challenge Is Here* - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"Divert the challenges of the season using Lifecycle emails. 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