{"id":2446,"date":"2014-08-30T19:25:57","date_gmt":"2014-08-30T19:25:57","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2446"},"modified":"2023-04-18T19:46:56","modified_gmt":"2023-04-18T23:46:56","slug":"the-technicalities-of-email-marketing","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/the-technicalities-of-email-marketing\/","title":{"rendered":"The Technicalities of Email Marketing"},"content":{"rendered":"\t\t
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\nThe Technicalities of Email Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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On a scale of 1 to 10, how do you rank your email campaigns? Do you believe they are in the top ten and should have an excellent rating or do you rank them on the bottom of the scale, poorly rated with only a sometime average ranking? It\u2019s interesting to note that according to online sources only %5 of email marketers give themselves an excellent rating while most fall in the average or poor category.<\/p>

\"EMAIL\"<\/p>

Mail is complicated.<\/p><\/div>

If you\u2019re in the majority (average or poor) do you rate your campaigns lower because of the responses you get are not what you expected. Even if you use all the information available on how to compose and send a killer email campaign, a low response rate could be caused by something as simple as overlooking the technicalities\u2019 of email marketing.<\/p>

The technicalities of email marketing are just a matter of paying attention to detail with some common sense added in.<\/p>

For example, you may think a campaign needs to be colorful, with additional (but meaningful) graphics and maybe a little music to set the buying mood. \u00a0Sounds good but in reality most recipients have several online connected devices at their disposal. A well-executed email with additional graphics may suffer from Law of Diminishing Returns,<\/a> especially when your recipient decides to open your email with their cell phone. \u00a0Even with the best responsive design, there are going to be issues on some devices.<\/p>

And what about those who disable images (email provider to the discriminating recipient) as a default setting, which only results in a broken looking email from you. Too many broken looking images may translate into SPAM, and you don\u2019t want that. Bottom- line, limit the use of graphics.<\/p>

And just as it is important to limit the amount of graphics contained in your email message, you should limit the amount of words you use: most recipients will not even attempt to read your message if it appears too lengthy. <\/strong><\/p>

Create messages for your email campaigns that are short enough to read or at least scan quickly, concise enough to bring value and interesting enough to prompt a call to action (click on the link). Keep it simple.<\/p>

How often should you be sending out these email campaigns? As with most email marketing, there are no set rules, continue to perform due diligence for each mailing by checking the opens, opted-outs, and clickthrough rates. Adjust your mailing frequency by your findings, eventually you may achieve the optimal numbers you\u2019re looking for. Adjustments never stop so keep examining your results.<\/p>

And what is the point for your email campaigns: to engage your recipients. Do this by offering useful information they can pass on and act on. Once your recipients realize there is value reading your email your relationship with them will flourish: your open rates should increase and your click-through rates will climb.<\/p>

Speaking of click-through rates resist the urge to include too many links that you believe are applicable to your marketing message, too many links may set off SPAM filters and it has been our experience, on rare occasions that an outside link you included in your message may be associated with a blacklist. So not only verify what you\u2019re linking too, limit the amount you include. <\/strong><\/p>

While I\u2019m on the subject of SPAM, to avoid your email campaigns triggering warnings like this (for some)\u201cLinks and other functionality has been disabled in this message . . . the message was marked as SPAM \u2026 This message was converted to plain text.\u201d<\/p>

Follow the lead of most email marketers who typically remind their recipients to add their address to their whitelist, thereby avoiding the spam filters and\/or junk folder. Simply include a statement in the beginning of your email message such as:<\/p>

\u201cTo ensure delivery to your inbox (not bulk or junk folders); please add
dundee.list@mailinglistservices.com<\/a> to your address book.\u201d Easy to do, with good results.<\/p>

To summarize, limit:<\/p>

Graphics (keep it reasonable)
Words (don\u2019t write a book)
Links (are they relevant to your message)
Frequency (don\u2019t send too often but enough to keep them engaged)<\/p>

Just a few technicalities to get your email delivered where it\u2019s meant to be and you\u2019ll move up on the rating scale in no time.<\/p>

Needs help with technicalities or other email marketing issues?\u00a0 Contact Dundee Internet Services <\/a>today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Technicalities of Email Marketing On a scale of 1 to 10, how do you rank your email campaigns? Do you believe they are in the top ten and should have an excellent rating or do you rank them on the bottom of the scale, poorly rated with only a sometime average ranking? It\u2019s interesting […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[281,111,25,26,42,282,169],"class_list":["post-2446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-broken-images-in-email","tag-click-through-rate","tag-dundee-internet-services","tag-email-campaigns","tag-email-marketing-campaigns","tag-spam","tag-spam-complaints"],"yoast_head":"\nThe Technicalities of Email Marketing - 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