{"id":2472,"date":"2014-03-19T16:03:11","date_gmt":"2014-03-19T16:03:11","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2472"},"modified":"2023-04-18T19:47:52","modified_gmt":"2023-04-18T23:47:52","slug":"transactional-emails-this-ones-for-you","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/transactional-emails-this-ones-for-you\/","title":{"rendered":"Transactional Emails, This One\u2019s For You."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2472\" class=\"elementor elementor-2472\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d747327 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2d747327\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-159b1a17\" data-id=\"159b1a17\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c53124b elementor-widget elementor-widget-heading\" data-id=\"1c53124b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transactional Emails, This One\u2019s For You.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ea030c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ea030c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fd24dd\" data-id=\"4fd24dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fb6bae elementor-widget elementor-widget-text-editor\" data-id=\"1fb6bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/mailinglistservices.com\/glossary\/?name_directory_startswith=T\">Transactional email<\/a>,\u00a0 is defined as an email sent in response to an action such as \u201cThank You For Your Purchase\u201d when a purchase has been made.\u00a0 A Transactional email, normally sent automatically (e.g. triggered email based on the action taken by the customer) contains information relevant for only that customer.\u00a0 Sending a <a href=\"https:\/\/mailinglistservices.com\/you-are-welcome\/\" target=\"_blank\" rel=\"noopener\">Welcome Letter<\/a> when someone joins your marketing list or an order confirmation with items and shipping details are two examples of transactional emails.<\/p><p>According to <a href=\"https:\/\/www.ana.net\/content\/show?id=thedmaorg-redirect\">several studies<\/a>\u00a0transactional emails (triggered emails) \u00a0have a higher open rate than marketing emails.\u00a0 This makes sense, as transaction emails are not intrusive, but rather valuable not only to the recipient but also to the email marketer. \u00a0The recipient receives a personalized email with information just for them, while the marketer takes a step toward building a trustworthy relationship with that recipient.<\/p><p>When using <a href=\"https:\/\/mailinglistservices.com\/email-quick-tips-on-higher-open-rates\/\" target=\"_blank\" rel=\"noopener\">Transaction Emails<\/a>:<\/p><ul><li>Be consistent.\u00a0 Use the same <a href=\"https:\/\/mailinglistservices.com\/the-key-that-unlocks-your-marketing-emails\/\" target=\"_blank\" rel=\"noopener\">From Address <\/a>that you normally use with other customer email communication (e.g. Email Campaigns) so the transactional email can be recognized promptly \u00a0by the recipient when it hits their \u00a0inbox.<\/li><li>Use a subject line that is pertinent to the situation.\u00a0 \u00a0\u201cWe want to thank you\u201d might work, but an email with direct reference to their transaction is much better.\u00a0 The subject line: \u201cThank you for your recent Leather Coat purchase\u201d should be recognized as a legitimate email more readily.<\/li><li>Keep the majority of the email message on point.\u00a0 You\u2019re sending a transactional message in response to an action: they purchased a coat from you.\u00a0 Add the product details, shipping confirmation and other information as needed.\u00a0 However, do not overlook the opportunity to sell a pair of leather boots to go with that leather coat \u2013 along with an online coupon.<\/li><li>Do not confuse Transactional emails with email Marketing.\u00a0\u00a0 Keep the focal point of your transactional email, on the subject at hand; be somewhat subtle when including other sale offers.<\/li><li>Keep that professional image.\u00a0 With HTML you can easily incorporate your website colors, logo, and clickable contact information in your message.<\/li><li>Invite the recipient to opt-in to your promotion emails or newsletter; offer an incentive and include a link to register.<\/li><li>Timing is everything.\u00a0\u00a0 With automation, the confirmation details and upselling with selected items should be put together and emailed directly to the consumer within a very short time.<\/li><\/ul><p>Should you use transactional emails?\u00a0 Whenever possible because:<\/p><p>Email confirmations builds trust (Return policies, shipping dates and discounts can be addressed in a thank you for your purchase message).<\/p><ul><li>They increase customer engagement when you contact them, personally.<\/li><li>They increase your social media exposure.\u00a0 Happy customers tell their friends.<\/li><li>And they Increase your sales, as you can upselling and cross selling.<\/li><\/ul><p>The one on one approach of transactional emails can make a customer feel special and it is a great way to invite them to interact with your company: Like us on Facebook to a \u201cHow Did We Do\u201d survey.<img decoding=\"async\" class=\"size-full wp-image-2219 alignright\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/09\/iStock_000016115378XSmall-240x300-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/p><p>It\u2019s a great way to motivate your customer to buy more.\u00a0 A confirmation with a color photo of their purchase alongside similar or complementary product may remind them or show them what looks great with that leather coat.\u00a0 They may even go back to your website to shop for the matching leather purse.<\/p><p>And transactional email help sell your brand as your logo and tagline is viewed over and over again on your confirmation notice, guarantee policy, shipping information and future offered discounts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c98aea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c98aea6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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A Transactional email,&nbsp; is defined as an email sent in response to an action such as \u201cThank You For Your Purchase\u201d when a purchase has been made.&nbsp; A Transactional email, normally sent automatically (e.g. triggered email based on the action taken by the customer) contains information relevant for only [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[29,42,104,284,278],"class_list":["post-2472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-campaign","tag-email-marketing-campaigns","tag-subject-line","tag-transactional-email","tag-triggered-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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