{"id":2481,"date":"2014-01-23T16:28:04","date_gmt":"2014-01-23T16:28:04","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2481"},"modified":"2023-04-18T19:48:22","modified_gmt":"2023-04-18T23:48:22","slug":"unsubscribe-compliance-rules-for-email-senders","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/unsubscribe-compliance-rules-for-email-senders\/","title":{"rendered":"Unsubscribe Compliance Rules for Email Senders"},"content":{"rendered":"\t\t
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Unsubscribe Compliance Rules for Email Senders<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Oh no, it\u2019s you again. In the past month, didn\u2019t I unsubscribe from your newsletter at least 3 times.\u00a0 What a pain: you keep coming back.\u00a0 I really did follow the unsubscribe instructions that were buried in your newsletter:\u00a0 I even received a confirmation that said I was off your list and here you are again, in my in-box!\u00a0 This time I have permanently filtered all messages from your domain to my junk folder.\u00a0 And please be reassured that I never will read or visit anything concerning your products or services again.<\/p>

Better yet, I\u2019m going to report you to the FTC for violation of the CAN SPAM Act, and with social media, pester me again and you will find out what the power of social media really means.<\/p>

Have you felt that way \u2013 just one too many SPAM messages in the in-box.\u00a0 Who is sending that stuff anyway?<\/p>

Like yourself, the proficient email marketer knows that you actually opted-in to their newsletter but they remove your email address when you unsubscribe \u2013 and some remove you with no questions asked.\u00a0 And then there\u2019s the unscrupulous email marketer who keeps putting you back on their list to boost up their subscription numbers \u2013 he or she may reason, why go through the trouble to reengage these people, it\u2019s just easier to add them back on the list.<\/p>

Both types of marketers, the proficient and unscrupulous, are subject to the rules and regulations spelled out in the CAN SPAM Act of 2003<\/a>\u00a0 along with the additional guidelines and extra rule changes imposed by the FTC in 2008.<\/p>

The 2003 CAN SPAM Act with the FTC\u2019s <\/a>update provides ESPs and list owners the definitions and procedures for sending commercial electronic mail messages.\u00a0 The rules cover Content compliance, Sending behavior compliance, and the topic of today\u2019s discussion: Unsubscribe compliance.\u00a0\u00a0 Keep in mind the Government did not publish a list of the best unsubscribe practices they only published Unsubscribe compliance rules.<\/p>

According to the CAN SPAM Act:<\/p>

All senders of commercial email must provide a working opt-out mechanism for email recipients to unsubscribe from: a functioning URL or hyper link.\u00a0 The actual opt-out process can be as straight forward as sending a reply with the word \u201cremove\u201d in the subject line to a more complicated procedure where the link goes to a landing page (preference page) with subscriber options such as changing the frequency of emails.<\/p>

To recap, the online options to leave a list are:<\/p>

  1. Reply to an email with one word in the subject line: i.e. \u201cremove\u201d or \u201cunsubscribe\u201d<\/li>
  2. One-click to a landing page and enter their email address.<\/li>
  3. A customized URL that has your email address coded in the link.\u00a0 Click to unsubscribe and you receive an immediate confirmation.<\/li>
  4. Click to a preference page or email management page.\u00a0 Subscribers can update their subscription information and opt-in or opt-out if the sender is offering more than one newsletter.\u00a0 The sender cannot require the recipient to give them any personal information or take, any other steps other than sending a reply or visiting a website opt-out page.<\/li>
  5. No fees can be charged to unsubscribe.<\/li><\/ol>

    In addition:<\/p>

    The unsubscribed address cannot be sold or transferred, unless of course it\u2019s company that you engaged to help you comply with the CAN SPAM Act.<\/p>

    The sender<\/a> must honor an opt-out request within 10 business days \u2013 (hmm does that gives a company more days to SPAM you<\/i>.)<\/p>

    AND unsubscribe online isn\u2019t the only option. \u00a0The CAN SPAM Act requires the sender to have a process in place to complete unsubscribe requests (within 10 days) received from different communications channels.\u00a0 (USPS mail, telephone and so forth.)<\/p>

    \"stop<\/p>

    CAN SPAM<\/p><\/div>

    Those are the Unsubscribe compliance rules, check back here my list of The Unsubscribe Best Practices or join our blog list <\/a>and never miss a new Blog Entry.<\/p>

    Have a blog you like to share on List Hosting, Email Marketing or similar topic?\u00a0 Send it to info@dundee.net<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Unsubscribe Compliance Rules for Email Senders Oh no, it\u2019s you again. In the past month, didn\u2019t I unsubscribe from your newsletter at least 3 times.\u00a0 What a pain: you keep coming back.\u00a0 I really did follow the unsubscribe instructions that were buried in your newsletter:\u00a0 I even received a confirmation that said I was off […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[88],"tags":[28,267,24,42,280,54,169,187],"class_list":["post-2481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-no-spam","tag-advertisers","tag-can-spam-act","tag-customer-relationships","tag-email-marketing-campaigns","tag-email-spam","tag-list-management","tag-spam-complaints","tag-unsubscribe"],"yoast_head":"\nUnsubscribe Compliance Rules for Email Senders - 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