{"id":2513,"date":"2013-08-26T17:46:29","date_gmt":"2013-08-26T17:46:29","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2513"},"modified":"2013-08-26T17:46:29","modified_gmt":"2013-08-26T17:46:29","slug":"the-email-puzzle","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/the-email-puzzle\/","title":{"rendered":"The Email Puzzle"},"content":{"rendered":"\t\t
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The Email Puzzle<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Are you puzzled why Email marketing is still around?<\/p>

It\u2019s not going away anytime soon because it\u2019s<\/span><\/span><\/span><\/span> an industry within itself. Think of what it\u2019s produced:<\/p>

Email Service Providers (ESP) \u2013 in-house , onsite<\/span><\/span><\/span><\/span><\/span>, 3rd<\/span><\/span><\/span><\/span><\/span><\/sup> party<\/span><\/span><\/span><\/span><\/span>
Experts \u2013 in everything from deliverability<\/span><\/span><\/span> and sender reputation, to content\u00a0 placement
College certificates and degrees
E- books and white papers<\/span><\/span><\/span>
Webinars
Reference materials
Blogs
Guidelines
Rules and Regulations
SPAMMERS and SPAM watchdogs and a host of other ancillary industries who offer services from \u00a0email appendage to whitelisting.<\/p>

There are email professionals, consultants, statisticians and guest speakers. \u00a0There\u2019s online advertisers using banner ads and sponsorships while spending hundreds of dollars for ad<\/span><\/span><\/span> placement with Google and Yahoo. There\u2019s post<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span> card mailings<\/span><\/span><\/span> and magazine ads and those who spend thousands of dollars on radio and TV commercials.<\/p>

Entire associations exist because of email marketing, such as MAAWG and The Email Experience Council\u00a0 offering advice and \u00a0expertise.<\/p>

Then there are companies that offer to rent or sell lists.\u00a0 You can market your new list yourself with OTC software or hire a professional to manage it for you.\u00a0 \u00a0AND there\u2019s established company\u2019 working against that practice<\/p>

The entire industry for the most part speaks in the new language of email, using words and phrases such as segments, Transactional, Asynchronous Bounce and Domain Key.<\/p>

Web development has its own part too by integrating web visitor stats with email campaigns, generating detailed reports and graphs that hire experts read and interpret.\u00a0 \u00a0And don\u2019t forget about\u00a0the content writers and graphic designers.<\/p>

And that\u2019s just\u00a0scratching the surface: There\u2019s\u00a0 so much more to add..<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Email Puzzle Are you puzzled why Email marketing is still around? It\u2019s not going away anytime soon because it\u2019s an industry within itself. Think of what it\u2019s produced: Email Service Providers (ESP) \u2013 in-house , onsite, 3rd partyExperts \u2013 in everything from deliverability and sender reputation, to content\u00a0 placementCollege certificates and degreesE- books and […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[28,94,41,25,42,190,145,8,191,34],"class_list":["post-2513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-advertisers","tag-bounced-email","tag-current-marketing","tag-dundee-internet-services","tag-email-marketing-campaigns","tag-email-professionals","tag-esp","tag-permission-based-email","tag-spammers","tag-subscribers"],"yoast_head":"\nThe Email Puzzle - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"There are email professionals, consultants, statisticians and guest speakers. 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