{"id":2517,"date":"2013-07-19T17:56:37","date_gmt":"2013-07-19T17:56:37","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2517"},"modified":"2023-04-18T20:29:23","modified_gmt":"2023-04-19T00:29:23","slug":"quick-tips-for-this-month-only-the-first-50-people-reading-this-email-marketing-blog-will-learn-the-four-key-elements-for-incoming-lead-generation","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/quick-tips-for-this-month-only-the-first-50-people-reading-this-email-marketing-blog-will-learn-the-four-key-elements-for-incoming-lead-generation\/","title":{"rendered":"Quick Tips For This Month Only; The First 50 People Reading This Email Marketing Blog Will Learn The Four Key Elements For Incoming Lead Generation."},"content":{"rendered":"\t\t
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Quick Tips For This Month Only; The First 50 People Reading This Email Marketing Blog Will Learn The Four Key Elements For Incoming Lead Generation.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Got your attention!<\/p>

You\u2019re reading this!\u00a0\u00a0 That\u2019s\u00a0great considering I only used two of<\/p>

\"key<\/p>

Key Elements<\/p><\/div>

the four key elements in my title.<\/p>

Imagine the response I would get if I used\u00a0all four key elements for incoming lead generation!<\/p>

Imagine\u00a0the response you would get by using all four key elements, which by the way are:<\/p>

Number 1 \u2013 The Offer; <\/b>everyone likes an offer and the more valuable the offer the better the response.\u00a0\u00a0 Offers come in many forms, eBooks, coupons, demonstrations to free consultations and online webinars.<\/p>

The best way to create seductive offers:<\/p>

  1. Make your offer scarce \u2013 something that is available to a selective few<\/li>
  2. Limit the time (this week only)<\/li>
  3. Limit the Quantity (only 20 seats left for the webinar)<\/li>
  4. Limit the time and the Quantity (the first 50 people who respond to this email will receive a 50% discount, while supply lasts)<\/li>
  5. There is strength in numbers:\u00a0 advertise how many people are participating in your webinar, your blog, your conference or your email list (10 million subscribers can\u2019t be wrong)<\/li><\/ol>

    Have an amazing download offer?\u00a0 Be wary of what you title it.\u00a0 With a little A\/B testing you might discover that people really do judge a book by its cover.\u00a0\u00a0 Which white paper title would you find more appealing:\u00a0 \u201c7 totally got to have it now email marketing tips\u201d or \u201cEmail Productivity\u201d?<\/p>

    And just like the whitepaper title, you may find less response to your marketing emails when you use words such as scalable, next generation and ground breaking; familiar over used meaningless terms and phrases.<\/p>

    Number \u00a02 \u2013 The Call to Action or the CTA <\/b>can be implied or explicit.\u00a0 Call to Actions have common expressions which\u00a0 include action words such as\u00a0 \u201cClick here\u201d, \u00a0\u201cDownload Now\u201d , \u201cjoin today\u201d or \u201cOrder\u201d\u00a0 Place your Call to Action in an area that is immediately viewable by your subscriber; Better yet, put your CTA in two places, top and middle of your email or webpage.<\/p>

    1. Create a little color contrast to highlight your CTA<\/li>
    2. \u00a0Connect your Call to Action to a specific landing page that is relevant to your offer<\/li>
    3. Promoting more than one CTA in your newsletter, link each to its own specifically designed landing page<\/li><\/ol>

      Number 3 \u2013 The Landing Page<\/b> the webpage where your subscriber will land after they perform your Call to Action. Such as clicking on the \u201cJoin Here\u201d link.<\/p>

      1. Along with your offer, encourage your visitor to share this great deal with their friends<\/li>
      2. Your landing page, also known as the \u201cLead Capture Page<\/a>\u201d is the place where you convert your visitors into leads.\u00a0 Consider researching the components of an effective Landing page to get optimal results<\/li><\/ol>

        Number 4 \u2013 The Form<\/strong><\/p>

        In exchange for your offer, typically on your landing page, use a form to collect relevant contact information from your website visitor.<\/p>

        1. They filled out the form, you collected their contact information<\/li>
        2. Don\u2019t go nuts and ask for tons of information: the less fields someone has to fill in the more likely you will glean more conversions<\/li>
        3. Don\u2019t forget to say Thank you, and of course take that opportunity to promote more great offers<\/li><\/ol>

          Can you see how this all ties together?\u00a0\u00a0 \u00a0ALWAYS include a Call to Action, as any solicitation is incomplete and ineffective without one.<\/p>

          Today and tomorrow only, the first 25 people who sign up <\/a>for our list hosting services<\/a>, will receive a 50% discount off their first months invoice.\u00a0\u00a0 Don\u2019t delay, order today. \u00a0(Add in the comment section of the order form, \u00a0\u201cI want my discount\u201d)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          \n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Quick Tips For This Month Only; The First 50 People Reading This Email Marketing Blog Will Learn The Four Key Elements For Incoming Lead Generation. Got your attention! You\u2019re reading this!\u00a0\u00a0 That\u2019s\u00a0great considering I only used two of Key Elements the four key elements in my title. Imagine the response I would get if I […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[93],"tags":[192,193,25,194,195,27,196],"class_list":["post-2517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quick-tips","tag-call-to-action","tag-cta","tag-dundee-internet-services","tag-landing-pages","tag-lead-capture-page","tag-marketing-strategies","tag-the-offer"],"yoast_head":"\nQuick Tips For This Month Only; 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