{"id":2526,"date":"2013-06-20T18:08:34","date_gmt":"2013-06-20T18:08:34","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2526"},"modified":"2023-04-17T20:01:51","modified_gmt":"2023-04-18T00:01:51","slug":"you-can-lead-a-subscriber-to-water-often-but-you-cant-make-him-drink-or-in-this-case-open-your-email","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/you-can-lead-a-subscriber-to-water-often-but-you-cant-make-him-drink-or-in-this-case-open-your-email\/","title":{"rendered":"You Can Lead a Subscriber to Water (often) but you Can\u2019t Make Him Drink (or in this case open your email)"},"content":{"rendered":"\t\t
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You Can Lead a Subscriber to Water (often) but you Can\u2019t Make Him Drink (or in this case open your email)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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As an email marketer, do you walk\u00a0that fine line of optimal sending frequency?\u00a0Should you increase the rate of your email campaigns or should you send your email campaigns out less often?\u00a0 Can you teach an old dog-new tricks<\/em>, because, just like working with the dog,\u00a0 the only way you\u2019re\u00a0going to know if a sending frequency change works in your favor, is by trying it.<\/p>

When it comes to an increase in mailing frequency, do you believe having more is better<\/em> and actually merrier<\/em>; or do you believe that having too much of a good thing is really a bad thing<\/em>?<\/p>

\"dog<\/p>

Can you teach an old dog new tricks?<\/p><\/div>

On the other hand, will any change in mailing frequency upset the apple cart<\/em>?\u00a0 Will you be forgotten, out of sight out of mind<\/em>, if you mail less? Will your newsletters be missed or will a decrease in mailings get your subscribers attention as absence makes the heart grow fonder<\/em>, or does it?<\/p>

Should you increase your mailing frequency, hoping to \u00a0engage your subscribers more often? But then again, if everything appears to be working well why change it.\u00a0 After all, you don\u2019t want to kill the goose that laid the olden egg <\/em>by upsetting your happy subscribers who seems totally satisfied with the amount of email they receive from you.\u00a0 In this case it may not be prudent to change your email frequency, not without consulting your subscribers,\u00a0first.<\/p>

Is sending large volumes of email really an ends to a mean<\/em> (more subscriber engagement, higher ROI?) \u00a0Frequency Balance(tm) is the key factor here, between how often you want to mail compared to how often your recipients want your email.\u00a0 And why do you want to mail more often \u2013 because you have something to share?<\/p>

Something urgent, something new, something relevant, something borrowed (list?) something blue?<\/p>

Or are you increasing your mailing frequency because:<\/p>