{"id":2540,"date":"2013-04-02T19:23:55","date_gmt":"2013-04-02T19:23:55","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2540"},"modified":"2023-04-18T20:02:07","modified_gmt":"2023-04-19T00:02:07","slug":"4-quick-tips-that-test-the-success-of-your-opt-in-process","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/4-quick-tips-that-test-the-success-of-your-opt-in-process\/","title":{"rendered":"4 Quick Tips that Test the Success of your Opt-in Process"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2540\" class=\"elementor elementor-2540\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67a9e393 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"67a9e393\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21114196\" data-id=\"21114196\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-589d092a elementor-widget elementor-widget-heading\" data-id=\"589d092a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">4 Quick Tips that Test the Success of your Opt-in Process<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ef8801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ef8801\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08de122\" data-id=\"08de122\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef7183f elementor-widget elementor-widget-text-editor\" data-id=\"ef7183f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_post_meta_wrapper\">\u00a0<\/div><div class=\"entry-content\"><ol><li><b>Can your web visitors find your \u2018subscribe to our mailing list\u2019 offer or is that invitation unused because it\u2019s unseen?<\/b><\/li><\/ol><p>You know you have web traffic, customers buy items, prospects ask questions and the contact page is active, however these visitors are not signing up for your newsletter. \u00a0Why is that? \u00a0Examine your web traffic with a web analytic program for answers.<\/p><div id=\"attachment_1135\" class=\"wp-caption alignleft\"><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-2542\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/10\/subscribe-3096723_960_720-300x300.jpg\" alt=\"subscribe\" width=\"300\" height=\"300\" \/><\/p><p id=\"caption-attachment-1135\" class=\"wp-caption-text\">Unseen invitation to subscribe<\/p><\/div><p>Web analytics, \u00a0(try) such as <a title=\"Google Analytics\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a>, will not only show you the different entry points visitors use to land on your website pages but will show you the pages most visited. \u00a0For example, here at Dundee Internet our <a href=\"https:\/\/mailinglistservices.com\/services\/\" target=\"_blank\" rel=\"noopener\">services<\/a> and<a href=\"https:\/\/mailinglistservices.com\/tutorials\/\" target=\"_blank\" rel=\"noopener\"> tutorial pages<\/a> are our most popular ones. \u00a0Our visitors go directly to these pages from <a title=\"Definition for backlinks\" href=\"https:\/\/en.wikipedia.org\/wiki\/Backlink\">backlinks<\/a>, search engines and referrals; most of the time they never visit our <a href=\"https:\/\/mailinglistservices.com\" target=\"_blank\" rel=\"noopener\">homepage<\/a>.<\/p><p>What you need to consider then, is your invitation to subscribe-to your list on every page on your website or at least the most popular landing pages?<\/p><p>Where is this invitation located? On the top of the pages or all the way at the bottom of the pages where a visitor may never see?<\/p><p>2. <b>Clarity and Consent equals Confidence in you (trust)<\/b><\/p><p>Have you ever filled out a request to download a whitepaper and within the signup process there is a check box that is pre-checked for you, to receive emails solicitations from them. \u00a0You have to uncheck the box or you\u2019re on their mailing list. \u00a0Wouldn\u2019t you rather have the option of checking the box yourself if you\u2019re interested in joining their mailing list? And if you agree you should have that option, you also will agree that active consent, giving permission, has a trust factor that the pre-check box does not? \u00a0In the world of <a title=\"Email best practices with checkboxes\" href=\"https:\/\/www.sitepoint.com\/marketing-optin-vs-optout-checkboxes\/\">email best practices<\/a>,\u00a0 a pre-checked box\u00a0 is giving permission.<\/p><p>Be up front and ask the customer to join your list with an action that they control,: this is the best course of action.\u00a0 When they check that box and confirm their email address they become a willing opt-in, confirmed \u00a0subscriber.<\/p><p><b>\u00a03. Do you appear to be trustworthy, relevant, and personal? <\/b><\/p><p>Every campaign you send has a goal: increased website traffic, more referrals to more sales.\u00a0 However, most likely everyone is not interested in everything you send. \u00a0Wouldn\u2019t it be great for both parties to have a measure of control, which would benefit both the sender and subscriber?<\/p><p>Control the email environment with a subscriber preference page.\u00a0 As the email marketer, it stands to reason the more you know about your subscriber the more control you have: you control the content, while the ultimate relevancy of that email is controlled by the subscriber (read or trash).\u00a0 Using a preference page is a win-win situation.<\/p><p>After someone confirms to your list, offer a preference page, as a prelude to your mailings. The preference page or member profile form in Lyris ListManager, could allow list members to see and edit what information you are using using for them: the email address, lists subscribed to, any additional demographic information, the type of format they prefer to the frequency of email sent to them. \u00a0You\u2019re then in the position to send emails that are trustworthy, relevant, and personal<\/p><p>4. <strong>Do you f<\/strong><b>ollow-up with a hardy <a href=\"https:\/\/mailinglistservices.com\/you-are-welcome\/\" target=\"_blank\" rel=\"noopener\">Welcome? <\/a><\/b><\/p><p>After someone subscribes to your email newsletter or announcement list acknowledge their new membership with a timely, well thought out welcome letter; to thank your new member for joining, set their future expectations by explaining the purpose of your email list and most importantly \u2013 to start a subscriber relationship with them.<\/p><p>In summary remember to keep your opt-in procedure easy to do, simple to follow.\u00a0 Stick to\u00a0 best practices.\u00a0 Keep the preference page short and simple, with an open invitation for your subscribers to update it when needed, and watch your email subscriber list grow.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3677e593 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3677e593\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-297a82ea\" data-id=\"297a82ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76afa15c elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"76afa15c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>4 Quick Tips that Test the Success of your Opt-in Process \u00a0 Can your web visitors find your \u2018subscribe to our mailing list\u2019 offer or is that invitation unused because it\u2019s unseen? You know you have web traffic, customers buy items, prospects ask questions and the contact page is active, however these visitors are not [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[105],"tags":[261,262,202,26,263,4,10,264,265],"class_list":["post-2540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-lists","tag-checked-box","tag-demographic-information","tag-email-best-practices","tag-email-campaigns","tag-email-environment","tag-email-newsletters","tag-targeted-marketing","tag-web-traffic","tag-whitepaper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Quick Tips that Test the Success of your Opt-in Process - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"Be upfront and ask the customer to join your list. 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