{"id":2551,"date":"2013-02-12T19:46:40","date_gmt":"2013-02-12T19:46:40","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2551"},"modified":"2023-05-16T11:43:20","modified_gmt":"2023-05-16T15:43:20","slug":"if-permission-is-forever-why-did-they-report-my-email-as-spam","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/if-permission-is-forever-why-did-they-report-my-email-as-spam\/","title":{"rendered":"IF Permission Is Forever why did they report my email as SPAM?"},"content":{"rendered":"\t\t
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IF Permission Is Forever why did they report my email as SPAM?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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As we well know mistakes happen, even more so using email marketing.\u00a0 Knowing how to correct mistakes or avoid them all together can make the difference between a successful email campaign or a failure.\u00a0\u00a0 For example, suppose you have a moderate-sized list, 500k on a good day, but today isn\u2019t a good day.\u00a0 You just sent out an email campaign to your entire subscriber base and then it hits you: there\u2019s a huge mistake in the campaign, the Discount on Designer Diamond Rings is listed as\u00a0 50% off.\u00a0 It was only supposed to be 15% off. \u00a0Somehow, the most important piece of information, the very reason for the campaign is wrong; the proofreaders missed it, the editor missed it and you missed (until you hit the send button) and \u201cyou just know\u201d the consequences of this will not be good for various reasons.<\/p>

Should you email a quick apology with the right discount or ignore the email and apologize for the error as it comes up? \u00a0Will the mistake reflect on your company image, customer relations or worse, your bottom line?\u00a0 ( For myself I would email an apology with the correct information, but that\u2019s just me)\u00a0 How you react will depend on the degree of severity of the error and your audience and from our experience we know that most errors are not as obvious as an incorrect discount.\u00a0\u00a0 What about those \u201cletter-perfect\u201d campaigns, those yielding unexpected low open rates and bounces, could those unanticipated results be attributed to hidden errors, those cause by email misconceptions and mistakes.<\/p>

Do you know what to look for and think about in addition to your content, format, list members, timing and so forth.\u00a0 If not (or if so) here is a shortlist of sender misconceptions and hidden errors to watch out for:<\/p>

Always Design to impress<\/b>. \u00a0I configured my email client to ignore pictures\/images and attachments. \u00a0I find it faster and more convenient to read text than wait to download pretty pictures.\u00a0 Those messages with images offer a clickable \u201cx\u201d that will download the image when selected.<\/p>

What about your email client?<\/p>

As an email recipient:<\/b>\u00a0 Do you download all the images when you open and read an email or do you do the same as I do, just read the text?<\/p>

As an email marketer:<\/b> Are you spending time finding the right image(s) for your email newsletter, assuming your subscribers are displaying them in their email client?<\/p>

As an email marketer do your research and plan the numbers of images to include in your newsletter, the size, and the placement?\u00a0 And what about the great video or audio file you want to share with your readers?<\/p>

Should you use these design components at all? \u00a0\u00a0Would you like to know if your subscribers in fact, actually viewed those images? \u00a0\u00a0Did you know you can track your image opens using Dundee Internet list hosting services <\/a>and then design your emails accordingly?<\/p>

Testing messages <\/a>is key. You will find that some recipients respond better to HTML messages, some respond well to text messages and then there are some people who like to read email on their mobile devices (another subject altogether).<\/p>

Believing that Permission is forever<\/strong>.\u00a0 <\/strong>People get bored, change jobs and so forth.\u00a0 Keep your email recipients engaged <\/a>by allowing them to express their interests to you and the level of involvement with your email.\u00a0 Allow them to select the type of email offering they receive from you; newsletter, discount offers or product-specific information and the frequency they want to receive them.<\/p>

\"rings\"<\/p>

Engage<\/p><\/div>

Expect that your opt-in subscribers love receiving your emails<\/b>. In reality, they don\u2019t because your content is confusing.\u00a0 Your subscriber expected information on Dog Breeding; instead, your newsletter is about Dog Training.\u00a0 They might stick around for one or two more newsletter issues; eventually, they will unsubscribe.
Suggestion: \u00a0Rewrite your Welcome Letter to set their expectations correctly; explain your objectives and include a delivery agenda.<\/p>

They did opt-in; they are interested in your content: they are advent Dog Trainers.\u00a0 Your newsletter has just the right information to keep them up to date with the latest techniques. However, they just opened a second facility; being too busy to read email newsletters, they save them for later. \u00a0This person remains your list subscriber, but they are totally disengaged.
Suggestion: Employ a re-engagement <\/a>campaign that is simple and clear-cut with the purpose of regaining your recipient\u2019s interest in your email messages.<\/p>

It\u2019s been a while since they read your newsletter (never open it) \u2013 they don\u2019t remember signing up- they unsubscribe or may decide to report you as a spammer.<\/a>
Suggestion: \u00a0Send them a \u201cremember us\u201d email.<\/p>

They signed up for your offer, used the offer and never want to receive your offers again: your newsletter goes directly to their delete folder or is marked as SPAM. \u00a0They don\u2019t bother to unsubscribe because they\u2019ve taken care of it using the SPAM folder and eventually they may report you as a Spammer. \u00a0Some people are just too lazy to click your unsubscribe link.\u00a0 A couple of spam complaints do happen.<\/p>

Not following the Can-Spam Law<\/b> \u2013 Stay email compliant.\u00a0 Follow the criteria set for sending of commercial e-mail. It\u2019s so simple to comply.<\/p>

Only viewing email as a (sale) promotional tool when in fact email is an excellent lead generator<\/b>.\u00a0 Value, Call-To-Action and other content (good information) encourage people to share their good experiences and their knowledge of good deals with their friends.\u00a0 (Refer a friend in your email message, FB likes, Twitter and other channels).\u00a0 Your shared email offers to present an opportunity to generate a brand new lead for your service or product.\u00a0\u00a0In addition, prospects on your list, with the Right Call To Action may easily become customers.<\/p>

Nothing wrong \u00a0Here<\/p>

\u00a0<\/strong>Re-adding unsubscribes<\/b>.\u00a0 To be successful with email marketing, realize that some people simply do not want to hear from you, again or ever.\u00a0 Delete those that unsubscribe and move on.\u00a0\u00a0 Your unsubscribe rate, ideally should be under 1% .\u00a0 List Chun is a natural part of the sales cycle.\u00a0 Everyone has unsubscribed no matter how good the deal is.<\/p>

Sending the Wrong information: wrong date, wrong discount, wrong offer or wrong link<\/strong>.\u00a0 <\/strong>The coupon went to 500K online shoppers offering a 50% discount on Designer Diamond Earrings, instead of a 15% discount, the weekend sale is not this Saturday in February it\u2019s the first Saturday in March, and so on.\u00a0 You should consider rectifying that sort of error as soon as it\u2019s discovered: an email apology with the corrected information.\u00a0 Depending on the severity of the error, your company policies and opinions, you might just post an apology and a correction on your website and social network channels. \u00a0\u00a0If you tell your audience, Kid Rock is appearing at our March Grand Opening and you really meant to say Mid Rock an immediate response is warranted.\u00a0 Take the opportunity to explain what happened in your next newsletter, offer a special to those who responded to that email.<\/p>

Using Spammy trigger words that question intentions<\/b>. I\u2019m sure you heard it said, avoid spammy words in your email subject lines. Words that may trigger the initial thought: this email is SPAM. The list includes but not limited to \u201cSave\u201d, \u201cHuge\u201d, \u201cDiscounts\u201d, \u201cFree\u201d and \u201cCash\u201d \u2013 you get the idea.\u00a0 However ESPS, ISPs and Spam filters have grown up, spammy words are no longer Spammy,. more importantly, are a combination of online factors such as your sender reputation \u2013 the bottom line your Spammy words are not really an issue: You are really advertising a Hugh Savings with a Free catalog.<\/p>

Gauging your entire campaigns success on open rates.<\/b>\u00a0 Metrics and measurements: do you know what comparative measure to use and why. \u2013 are you measuring the success of a particular Subject Line or a specific Call-to-Action relying only on your Open Rate as your only email tracking statistic?<\/p>

Tracking statistics are important and interrupted differently.\u00a0 An open may represent the number of unique recipients who opened the message using an email client, which can read HTML or the percentage of unique clickthrough hits versus recipients.\u00a0 Evaluate your success unique to your own email campaign; don\u2019t rely on just generic open rates to measure it.<\/p>

There are more misconceptions out there.\u00a0 Please feel free to add the ones I missed, or comment on the ones listed here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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IF Permission Is Forever why did they report my email as SPAM? 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