{"id":2557,"date":"2013-01-16T19:51:09","date_gmt":"2013-01-16T19:51:09","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2557"},"modified":"2025-08-12T10:23:53","modified_gmt":"2025-08-12T14:23:53","slug":"is-your-email-marketing-going-social-networking","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/is-your-email-marketing-going-social-networking\/","title":{"rendered":"Is Your Email Marketing Going Social? (Networking)"},"content":{"rendered":"\t\t
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Is Your Email Marketing Going Social? (Networking)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Have you heard the news?<\/p>

Social Media is the \u201conly\u201d, \u201cnew\u201d, \u201cbest\u201d way to market your goods and services.<\/p>

Find a niche, tweet your brand, get a zillion likes and publish pictures \u2013 preferably pictures of your smiling employees holding puppies. For some organizations, this works\u2026 especially if you\u2019re a well-known brand, such as televised chocolate-coated peanut.<\/p>

Typically, the \u201cSocial Media Arena\u201d for well-known brands isn\u2019t about the initial sale, it is about brand awareness.\u00a0 Social media allows people to make that emotional connection to their favorite brand by showing their loyalty with likes or actions; they can vote for their favorite pizza and upload pictures of themselves eating their favorite pizza from different locations. \u00a0However, for those of us who are not touting a well-known brand, the climate of the Social Media may change; we\u2019re looking for that initial sale (and customer loyalty.) \u00a0 In addition, unlike a nation brand, small businesses do not advertise on TV.\u00a0 \u00a0They have found, like the national brands, they can set up a social media business presence.\u00a0 They need little or no initial investment other than time and dedication.<\/p>

Does social media marketing work as the exclusive advertising venue for your service or product?<\/p>

Have you found that that social media is just that, the social side of marketing (e-commerce) which typically means more people talking about your brand and services than actually buying your brand or services? Think of it like this: even though your homemade chocolate probably is \u201cnot your average chocolate\u2122 \u201d besides sales from your local area, family and friends, most people aren\u2019t eating your chocolates. \u00a0Clearly, in those cases, the hype of social media marketing is greater than the results.<\/p>

Social media marketing takes time, resources and energy away from your business.\u00a0\u00a0 You\u2019re tweeting instead of cooking, you are updating instead of sleeping or you pay someone else to do all this for you.\u00a0 Should you give up social media marketing altogether and concentrate on proven marketing channels to increase your ROI \u2013 no, instead capitalize on the potential reach and use it in conjunction with the channel that produces the highest ROI, email marketing.\u00a0 Did you know according to the latest research by the DMA<\/a> ( The Direct Marketing Association ) \u201cEmail is the channel that produces the highest ROI. For every dollar, a marketer invests in this highly profitable channel, the ROI in 2012 is $39.40: six years later, that number has increased 3 +times.\u201d \u00a0\u00a0In\u00a0 addition to the duality of Social Networking and email lists<\/a> you can discover and reinforce new markets that you may not have identified in the past.\u201d\u00a0\u00a0 It\u2019s all in how you wield it.<\/p>

Advantages of using Email and Social Media<\/p>

  1. Email list membership growth. Use your social media \u201clikes\u201d<\/a> and offer your facebook members the opportunity to opted-in to your existing email-marketing list: likewise, offer a signup link to \"peekingyour email list on your Twitter\u2122 posts.<\/p>

    Be creative, offer value for their likes and email address.\u00a0 Look at other FB\u2122 business pages for ideas, such as those created by Target, Sears, and JCPenneys.<\/p><\/li>

  2. Create email campaigns for sharing: send a coupon that encourages your recipients to pass your email around.<\/p><\/li>

  3. Keep your email campaigns interesting and valuable.\u00a0 Send offers that cannot be refused such as\u00a0 Chili\u2019s who sends out a Free Dessert or Free Appetizer emailS.\u00a0 Chili\u2019s tweets out their specials, which post on facebook\u2122. These FB posts encourage visitors, to join their mailing list for specials.<\/p><\/li>

  4. Include a share your newsletter link to Facebook\u2122, Twitter\u2122 and LinkedIn\u2122.<\/p><\/li>

  5. Don\u2019t fill your newsletter with clickable icons making your newsletter look hurried and disorderly; strategically place your social media icons, paying attention to the size of the icon and graphic you\u2019re using.<\/p><\/li>

  6. Have others review your newsletter.<\/p><\/li>

  7. Consider where your social sharing icons are placed. \u00a0Do they work better on the top of the page or the bottom of the page?<\/p><\/li>

  8. Track your emails, discover who has forwarded or shared your offers. \u00a0Those who referred to a friend are people who like your product or service \u2013 treat them good, perhaps a special discount only they are privy to.\u00a0 With Lyris ListManager and Dundee Internet List hosting,<\/a>\u00a0 referrals allow your list members to invite their friends to join your list. You may track how many friends were referred by list members, how many opened or clicked on a tracking link in the invitation, and how many ultimately joined the list.<\/p><\/li>

  9. Do all the links work?\u00a0 Test test test<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Is Your Email Marketing Going Social? (Networking) Have you heard the news? Social Media is the \u201conly\u201d, \u201cnew\u201d, \u201cbest\u201d way to market your goods and services. Find a niche, tweet your brand, get a zillion likes and publish pictures \u2013 preferably pictures of your smiling employees holding puppies. For some organizations, this works\u2026 especially if […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[93],"tags":[28,24,25,31,27,55,177,10],"class_list":["post-2557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quick-tips","tag-advertisers","tag-customer-relationships","tag-dundee-internet-services","tag-email-messages","tag-marketing-strategies","tag-permission-based-email-marketing","tag-social-media","tag-targeted-marketing"],"yoast_head":"\nIs Your Email Marketing Going Social? 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