{"id":2562,"date":"2012-12-31T20:02:01","date_gmt":"2012-12-31T20:02:01","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2562"},"modified":"2023-04-17T21:29:29","modified_gmt":"2023-04-18T01:29:29","slug":"e-mail-marketing-essentials-for-better-response-rates-in-2013","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/e-mail-marketing-essentials-for-better-response-rates-in-2013\/","title":{"rendered":"Email Marketing Essentials for Better Response Rates 2013"},"content":{"rendered":"\t\t
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Email Marketing Essentials for Better Response Rates 2013<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Efficacious Email marketing campaigns are in part luck, art and science, and an understanding your subscriber base for better response rates\u2026<\/h2>

\u2026which is the most \"trashsignificant part of any marketing campaign. Better response rates happen when your subscribers to react to your email, (other than hitting the trash or delete key). You want them to take an action such as visit a link, buy a product, take a survey, share with social media or forward the email to a friend. To figure out how to make subscribers perform any of those actions often requires a personalized approach from the marketer so here are essential things to keep in mind when composing engaging e-mail marketing campaigns.<\/p>

Use the news<\/strong>. Make mention to what\u2019s going on in the news that week, or that day in your subject line.\u00a0 You may have to be creative and definitely tie it into your content and you will find this will pay off in the end with better response rates.<\/p>

Whet the appetite with content snippets<\/strong>.\u00a0 Give away partial content where you normally would require a click-through or a fill in the blank to receive the information in the form of a small how-to or other timely information about your product or service.\u00a0 Lead them to a landing page with additional information. \u00a0Free is equated with the internet, free content is expected more times than not.<\/p>

Keep a consistent look and style<\/strong>; send the right email format for the browser your recipient uses. Dundee Internet<\/a> powered by Lyris ListManager(TM) offers multipart-alternative. ListManager(TM) will create the correct headers and boundaries automatically so recipients who can see HTML will only see your HTML message; those who cannot see the text.<\/p>

Offers incentives and rewards<\/strong>.\u00a0 Subscribers like rewards, offer a coupon <\/a>or promotion code to redeem on your website.\u00a0\u00a0 Change your offers often; they will open your email to see the new offer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Email Marketing Essentials for Better Response Rates 2013 Efficacious Email marketing campaigns are in part luck, art and science, and an understanding your subscriber base for better response rates\u2026 \u2026which is the most significant part of any marketing campaign. Better response rates happen when your subscribers to react to your email, (other than hitting the […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[198,25,29,42,199,200,201,177,34],"class_list":["post-2562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-content","tag-dundee-internet-services","tag-email-campaign","tag-email-marketing-campaigns","tag-incentives-and-rewards","tag-lyris-listmanager","tag-multipart-alternative","tag-social-media","tag-subscribers"],"yoast_head":"\nEmail Marketing Essentials for Better Response Rates 2013 - 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