{"id":2603,"date":"2012-05-02T18:22:18","date_gmt":"2012-05-02T18:22:18","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2603"},"modified":"2023-04-18T20:07:04","modified_gmt":"2023-04-19T00:07:04","slug":"lifecycling-to-your-email-goals","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/lifecycling-to-your-email-goals\/","title":{"rendered":"LifeCycling to Your Email Goals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2603\" class=\"elementor elementor-2603\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a79781e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a79781e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-358b4357\" data-id=\"358b4357\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a72d3cd elementor-widget elementor-widget-heading\" data-id=\"3a72d3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LifeCycling to Your Email Goals<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e646b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e646b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5a7d7f\" data-id=\"b5a7d7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9c7a30 elementor-widget elementor-widget-text-editor\" data-id=\"d9c7a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Everything has a lifecycle including email. Our lifecycle, like everything else has a beginning, middle and an end with a lot of stuff going on in-between.\u00a0\u00a0\u00a0 Comparatively speaking an email list subscriber\u2019s lifecycle is not much different, each subscriber or email address has a distinct beginning (when someone subscribes to your list), a middle (accepting your email messages) and an end (severing \u00a0their membership by leaving your list or junking your email).\u00a0 However, unlike our lifecycle, you can harness the lifecycle of email using simple strategies to <strong>deliver the right message at the right time<\/strong>.<\/p><p>Because email is such a valuable marketing tool, it\u2019s prudent\u00a0 to utilize every method at your disposal to keep your members interested, <a href=\"https:\/\/mailinglistservices.com\/email-and-engagement-is-your-email-engaged\/\">engaged<\/a> and reengaged \u2013\u00a0 after all,\u00a0 you receive \u00a0a lot more benefit sending messages to an involved subscriber\u00a0 rather than continually \u00a0sending messages \u00a0to those\u00a0 email addresses that have lapsed \u00a0into oblivion. \u00a0So, rather than send that one message to all three lifecycle stages, plan <strong>to deliver the right message at the right time<\/strong> by knowing\u00a0 and understanding the various email lifecycle stages that can be tracked and measured, expected and managed.<\/p><p><strong>Email Lifecycle Stages:<\/strong><\/p><p>There are three main email lifecycle stages. \u00a0They are the:<\/p><ol><li>Potential or interested customers: \u00a0\u00a0\u00a0\u00a0A prospect who <a href=\"https:\/\/mailinglistservices.com\/glossary\/?name_directory_startswith=O\">opted in<\/a> to your list, who potentially wants to receive communication from you and may not have a buying history with your company.\u00a0 Your goal at this life cycle might be to:<\/li><\/ol><ul><li>Confirm their subscription<\/li><li>Set their expectations so they know what to expect from you \u00a0by use of a <a href=\"https:\/\/mailinglistservices.com\/glossary\/?name_directory_startswith=W\">welcome letter<\/a><\/li><li>Ask for their email preferences: (i.e. How often do they want to hear from you)<\/li><li>Conversion (Visits to your website, purchase a product, forward an email, etc.)<\/li><\/ul><p>2. Current or engaged customers:\u00a0 At this stage, your subscribers like your product and your email messages. \u00a0It\u2019s been shown that the engaged group has a direct correlation between email marketing messages and growth revenue, therefore the goal here should be to move the subscribers in the first and third stage to this stage, and keep them there.\u00a0 You might do this by:<\/p><ul><li>Acknowledge their patronage- consider creating a VIP program<\/li><li>Continue to send personalized, relevant targeted messages based on their mailing preferences and buying habits<\/li><li>Email renewal notices<\/li><li>Send messages based on their\u00a0 website page visits to your company<\/li><li>Encourage them to share their good experience with you with their friends and always, always say THANK YOU\u00a0 \ud83d\ude00<\/li><\/ul><p>3. Disinterested or lethargic customers:\u00a0 This is the last lifecycle, the separation phase where your email is considered an annoyance, or they don\u2019t care because they never open your email anymore, and probably delete it or earmarks as spam. \u00a0They\u2019re just not interested.\u00a0 However, they haven\u2019t unsubscribed so is there still hope?\u00a0 You goal here is simple, you need to move these subscribers to the second stage, the engaged stage.\u00a0 You may find success by first removing addresses that haven\u2019t responded for ( let\u2019s say for example) the past\u00a0 6 month and segment the rest into smaller manageable groups.\u00a0 Plan to execute a reactivation email campaign that may include a:<\/p><ul><li>Invitation to reconfirm to your list<\/li><li>Link to a preference page<\/li><li>Survey with an offer<\/li><li>Special just for that day<\/li><\/ul><p>Each of these life cycle categories are measurable.\u00a0 Each can be predicted. \u00a0Each, can be managed.\u00a0 The email \u00a0campaigns goal should be different for each lifecycle and can be as simple as having a goal to have your\u00a0 interested customer confirm their new subscription.\u00a0\u00a0 Just as you plan, your email campaigns have a plan for the lifecycle of email. \u00a0\u00a0And the best part, it\u2019s easy to do.\u00a0 Don\u2019t know where to begin, contact the team at Dundee Internet, <a href=\"https:\/\/mailinglistservices.com\/services\/\">list hosting provider<\/a> since 1997.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e83345a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e83345a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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Our lifecycle, like everything else has a beginning, middle and an end with a lot of stuff going on in-between.\u00a0\u00a0\u00a0 Comparatively speaking an email list subscriber\u2019s lifecycle is not much different, each subscriber or email address has a distinct beginning (when someone subscribes to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[85],"tags":[118,119,120,121,122,123,27,124,125,126],"class_list":["post-2603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-advertising","tag-confirmed-opted-in","tag-email-lifecycle","tag-email-marketing-tools","tag-email-stages","tag-engaged-email","tag-lifecycle-email-managment","tag-marketing-strategies","tag-stale-email-address","tag-subscriber-list","tag-welcome-letters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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