{"id":2656,"date":"2011-07-06T19:39:43","date_gmt":"2011-07-06T19:39:43","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2656"},"modified":"2023-04-17T22:49:04","modified_gmt":"2023-04-18T02:49:04","slug":"a-bad-senders-reputation-can-derail-any-email-campaign-as-quickly-as-you-hit-send","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/a-bad-senders-reputation-can-derail-any-email-campaign-as-quickly-as-you-hit-send\/","title":{"rendered":"A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send."},"content":{"rendered":"\t\t
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A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Everyone has a reputation, some better than others.\u00a0 People may think of you as being sweet and innocent or na\u00efve or just a follower, when in fact you\u2019re actually shrewd and an innovator.\u00a0 Unless \u201cthey\u201d really know the real you, the phrase \u201cyour reputation precedes you\u201d is all \u201cthey\u201d may have to go by.\u00a0 In reality, you may have a bad reputation on the street, but you\u2019re really a sweetheart at home. \u00a0How do you get a reputation? \u2013 By your actions and how others interpret them.<\/p>

Everything we say and do adds to our reputation, including the products and services we use: which in themselves have their own reputation. \u00a0The reputation of products and services are usually based on other people\u2019s experiences, which translate into likes and dislikes.\u00a0 We have all read good reviews and opinions and have seen warnings to \u201cstay clear of this product\u201d, all of which can affect sales and future profits of some company. \u00a0Email marketing is no different, and like it or not, as a list owner your email list has a reputation, a sender reputation, which is based on your actions and how others interpret them.<\/p>

A sender reputation<\/a> can be complex.\u00a0 It seems that list owners and email marketers have the added components of who they are (i.e.\u00a0A well know Brand of Hot Dogs), what they are known for (i.e. Great tasting all Beef Hot Dogs) coupled with their mail delivery reputation. (Are they spammers?).<\/p>

Even if they know who you are, and like your product or service, as an email marketer and list owner, should you care about your sender reputation?\u00a0 Yes, you should, because others (ISPs) will judge you by it and may block your email based on your reputation. \u00a0A bad senders reputation can derail any email campaign as quickly as the email goes out, leaving a trail of blacklisted IPs and domains, with days or weeks (or sometimes never) reputation cleanup.<\/p>

Good or bad<\/a>, a sender reputation matters with major ISPs (Hotmail, Yahoo, AOL and so forth) and is an integral component of the email deliverability<\/a> equation.\u00a0 Your sender reputation by itself is comprised of several areas such as:<\/p>

\"\"<\/p>

IP Issues
Spam Complaints
Invalid Addresses
Email Subject
Explicit Content<\/p>

The best email practices <\/a>will give you the best sender reputation.\u00a0 Want to know more?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Catch the next \u00a0blog:\u00a0\u00a0\u00a0 Are you managing your Sender Reputation?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send. Everyone has a reputation, some better than others.\u00a0 People may think of you as being sweet and innocent or na\u00efve or just a follower, when in fact you\u2019re actually shrewd and an innovator.\u00a0 Unless \u201cthey\u201d really know the real you, […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[63],"tags":[25,26,3,173,106,83,8,174],"class_list":["post-2656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcement-lists","tag-dundee-internet-services","tag-email-campaigns","tag-email-list-services","tag-email-reputation","tag-mailing-list-services","tag-marketers","tag-permission-based-email","tag-senders-reputation"],"yoast_head":"\nA Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send. - 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