{"id":2713,"date":"2010-12-21T20:26:50","date_gmt":"2010-12-21T20:26:50","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2713"},"modified":"2023-04-18T22:00:33","modified_gmt":"2023-04-19T02:00:33","slug":"from-goal-setting-to-trip-planning-how-does-your-email-list-travel","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/from-goal-setting-to-trip-planning-how-does-your-email-list-travel\/","title":{"rendered":"From goal setting to trip planning how does your email list travel?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2713\" class=\"elementor elementor-2713\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4832f0b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4832f0b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10057306\" data-id=\"10057306\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cd31bd elementor-widget elementor-widget-heading\" data-id=\"8cd31bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">From goal setting to trip planning how does your email list travel?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-066dedb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"066dedb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebb30cd\" data-id=\"ebb30cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f07a64b elementor-widget elementor-widget-text-editor\" data-id=\"f07a64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From goal setting to trip planning, there\u2019s always a host of things to consider and several options available to get you to your objective or destination. \u00a0Take a trip from New York to California; you could travel by car, plane, bus, boat, motorcycle, bicycle, cab or you could hitchhike, and if you\u2019re not in too much of a hurry, you can walk.\u00a0 Not all these options are fast and efficient, and some are downright impractical, slow and costly because all these choices, while getting you to your destination all represent a set of expenses and time constraints associated with that choice.\u00a0 As with planning your itinerary, email marketing is no exception as there are many hosting and sending options to consider as well as list management and message distribution choices.<\/p><p>Lets look at the email list self hosted solutions. \u00a0The big advantage, to start with: you only need an email client (i.e. Outlook) on your PC, which may work okay <strong><em>until you find that<\/em><\/strong><\/p><ul><li>You\u2019re limited to the amount of email you can send in a hour<\/li><li>Your ISP decides <a href=\"https:\/\/mailinglistservices.com\/\/who-put-a-spam-trap-in-my-permission-based-email-list\/\" target=\"_blank\" rel=\"noopener\">you\u2019re a SPAMMER <\/a>and shuts your account down<\/li><li>Email blasting often triggers spam filters: your message is automatically placed in the Spam filter<\/li><li>Your list members complain to your ISP and your ISP cancels your internet account<\/li><li>You can\u2019t keep track of who opened your email or clicked on your links<\/li><li>Management of a list in any proportion becomes a nightmare<\/li><li>You find there\u2019s no effective way to send HTML messages<\/li><li><a href=\"https:\/\/mailinglistservices.com\/\/the-big-bounce\/\" target=\"_blank\" rel=\"noopener\">Bounce management<\/a>, what\u2019s that?<\/li><li>Automatic List segmentation by demographics is only a dream<\/li><li>Your email client isn\u2019t designed for email marketing<\/li><li>There are privacy and compliance issues you haven\u2019t thought about<\/li><\/ul><p>Or you purchase an off the shelf Email Blast Software program.\u00a0 The advantage, it\u2019s a cheap solution, <strong><em>until you discover<\/em><\/strong>:<\/p><ul><li>Most of the above issues still exist<\/li><li>All programs are not created equal, some interfaces are really complicated<\/li><li>Complexity does not equal sophisticated email management tools<\/li><li>It could take days for your email messages to reach their destination<\/li><li>You\u2019re missing some important list hosting components such as automatic list management features<\/li><\/ul><p>You maintain that you need to run your list in house, under your control.\u00a0 This time you invest in reputable list software, the kind that needs its own server and a paid for support contract, so you can get help when you need it. The main advantage; you now have total control of your list and subscribers, <strong><em>but you need<\/em><\/strong>,<\/p><ul><li>More servers<\/li><li>A secure 24\/7 redundant internet connection with a <strong>static<\/strong> IP<\/li><li>Money for the list software license<\/li><li>Money for \u00a0technical support contracts<\/li><li>Money for updates and new features<\/li><li>Money for \u00a0database software, i.e SQL<\/li><li>Money for new hardware and upgrade costs<\/li><li>Money for increased bandwidth<\/li><li>To resolve performance level issues<\/li><li>To resolve receiver complaints<\/li><li>To find time \u00a0to configure and cover the expense to keep Virus filters current<\/li><li>To understand how to implement feedback loops, firewalls, and solve delivery issues and more.<\/li><\/ul><p>So, you move your list to one of the online free services.\u00a0 Easy to use, web based<strong><em> but:<\/em><\/strong><\/p><ul><li>There\u2019s no support to speak of<\/li><li>Your list gets SPAMMED<\/li><li>You can\u2019t send because your using a service which is blacklisted<\/li><li>There\u2019s pretty fonts and templates but it\u2019s all WYSIWYG (what you see is what you get)<\/li><li>There are hidden limitations, i.e. you can not send \u00a0attachments<\/li><li>You have to use their images<\/li><li>There\u2019s a limit on list membership size<\/li><li>There\u2019s no archives<\/li><li>You can only send a set number of mailings a month<\/li><li>There\u2019s little or no statistics<\/li><li><strong><em>And<\/em><\/strong> what about those banner ads!.<\/li><\/ul><p>On the other hand, you can eliminate most of these costs and all of the hassle by hiring a third party, an email list provider also known as <a href=\"https:\/\/mailinglistservices.com\/\" target=\"_blank\" rel=\"noopener\">an email service provider or an ESP<\/a>. \u00a0The advantage, you\u2019ll have total control over your list members, with<a href=\"https:\/\/mailinglistservices.com\/\/are-my-email-open-rates-worth-my-time-to-analyze\/\" target=\"_blank\" rel=\"noopener\"> real time stats <\/a>leading to a noticeable improvement in your <a href=\"https:\/\/mailinglistservices.com\/\/is-email-deliverability-management-possible\/\" target=\"_blank\" rel=\"noopener\">deliverability<\/a>.\u00a0 With a professional ESP, real list management will become a reality and you might find yourself wondering how you did what you were doing for so long without using an ESP.<\/p><p>There are variations in list services among the many ESP\u2019s out there so take advantage of the <a href=\"https:\/\/mailinglistservices.com\/order-2\/\" target=\"_blank\" rel=\"noopener\">free demo <\/a>offers. The ESP you pick should be able to offer everything you need including support, suggestions and if needed, advice on best mailing practices, so you will reach your optimal mailing goals. For example, <a href=\"https:\/\/mailinglistservices.com\/\/about\/\" target=\"_blank\" rel=\"noopener\">Dundee Internet as an ESP<\/a> mails with Lyris ListManger\u2122, offers<\/p><ul><li>List Automation with <a href=\"https:\/\/mailinglistservices.com\/\/spring-back-from-the-big-bounce-actively-manage-your-bounces\/\" target=\"_blank\" rel=\"noopener\">bounce management<\/a>, subscribes, unsubscribers, auto-responders, archiving and virus scanning<\/li><li>Mail-merge tools to personalize mailings so they\u2019re uniquely relevant for every recipient .<\/li><li>The ability to email only pertinent information to specific recipients using conditional content and \u00a0list segments<\/li><li>Post-campaign analysis: from opens to clickthroughs and clickstream tracking<\/li><li>A customizable interface with the tools to create a \u00a0media rich professional-looking newsletter, landing pages and surveys<\/li><li>Viral marketing with Refer-a-Friend and Forward Tracking.<\/li><li><a href=\"https:\/\/mailinglistservices.com\/\/social-networking-real-opportunities\/\" target=\"_blank\" rel=\"noopener\">Social Network: hooks<\/a> to Facebook, Twitter and other social network arenas.<\/li><li>The ability to send targeted timely e-mails using <a href=\"https:\/\/mailinglistservices.com\/\/triggered-mailings-for-success\/\" target=\"_blank\" rel=\"noopener\">Triggered Messages<\/a><\/li><li>Action Tag Technology\u2122 to track customer interest, purchase and, browsing behavior.<\/li><li>Advanced email campaigns creation with multi-step sequential mailings<\/li><li>Manageable Email <a href=\"https:\/\/mailinglistservices.com\/\/tarpitting-and-other-sticky-email-issues\/\" target=\"_blank\" rel=\"noopener\">sending reputation <\/a>with optimized MailStreams<\/li><\/ul><p>An ESP may not solve all your mailing issues at once, but they have proven over and over again that email campaigns are more successful for people who use them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dd570b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dd570b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fcbb653\" data-id=\"4fcbb653\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44daf65 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"44daf65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-cdebeba\" href=\"https:\/\/www.facebook.com\/DundeeInternet\/?ref=bookmarks\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4beec98\" href=\"https:\/\/twitter.com\/dundee_internet?lang=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From goal setting to trip planning how does your email list travel? From goal setting to trip planning, there\u2019s always a host of things to consider and several options available to get you to your objective or destination. \u00a0Take a trip from New York to California; you could travel by car, plane, bus, boat, motorcycle, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[105],"tags":[],"class_list":["post-2713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-lists"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From goal setting to trip planning how does your email list travel? 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