{"id":2742,"date":"2010-08-17T16:02:09","date_gmt":"2010-08-17T16:02:09","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2742"},"modified":"2010-08-17T16:02:09","modified_gmt":"2010-08-17T16:02:09","slug":"wimpy-landing-pages-can-make-or-break-your-email-campaign","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/wimpy-landing-pages-can-make-or-break-your-email-campaign\/","title":{"rendered":"Wimpy Landing Pages Can Make or Break Your Email Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2742\" class=\"elementor elementor-2742\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71cded5a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"71cded5a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e984984\" data-id=\"6e984984\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4788df80 elementor-widget elementor-widget-heading\" data-id=\"4788df80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wimpy Landing Pages Can Make or Break Your Email Campaign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d559ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d559ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b3afaa\" data-id=\"0b3afaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-742ae85 elementor-widget elementor-widget-text-editor\" data-id=\"742ae85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You just finished your email project and it took weeks of planning, hours of testing and selecting just the right mix of photos, fonts and colors for your marketing campaign.\u00a0 You\u2019re excited.\u00a0 This email campaign is the one everyone has been waiting for and you are expecting big results.<\/p><p>All your effort and time has been focused on the job at hand.\u00a0 Your emails will be sent out with a perfect, tested, attention grabbing subject line and content.\u00a0 Because you send with consistent \u00a0formatted headers, your recipients will easily recognize you as the source of the communication. \u00a0All your messages will be personalized and segmented, relevant to the specific subscriber.\u00a0 You have everything ready and you\u2019re about to send.\u00a0 BUT WAIT! \u00a0Did you forget something? \u2013 Something so important that it can make or break your entire email campaign. \u00a0\u00a0Where are all these subscribers being directed to once they open your email? \u00a0Will they follow a link to a wimpy landing page with iffy information on a poorly crafted website eliciting distrust and apprehension because the landing page message they read is confusing, unrelated to your initial email that lead them in the first place,?\u00a0 Or, will they \u201cland\u201d on a relevant landing page highlighted with a strong call to action statement with content applicable to your recent email campaign?<\/p><p>Yes it\u2019s true, a landing page can make or break your well planned out, executed, email campaign. \u00a0Why spend all that time and energy on email marketing only to fall short by failing to deliver a landing page that begs to be read and used, designed to work with your campaign with a strong call to action message and useful relevant content for all your list subscribers.<\/p><p>Custom design a landing page for your email subscribers so they have a clear idea of what you expect from them. \u00a0Check your work and work your page.\u00a0 Make sure you:<\/p><ul><li>Test your links both in your email messages and on the landing pages.<\/li><li>Create a landing page that matches the tone and theme of your email. \u00a0Your subscribers are there because they found something of value in your initial message.\u00a0 Link to a landing page that communicates with the same look and feel as your email. \u00a0Don\u2019t confused the subscriber by introducing an entire new theme and message.<\/li><li>Landing pages work best by being concise and direct with a call to action that is easy for your subscribers to follow.\u00a0 Clear direction will motivate your subscribers to sign up for a survey, click on link, download a PDF or sign up for a Webinar.<\/li><li>Build on the trust you have cultivated with your list subscribers.\u00a0 The landing page is a place for you to follow through the \u00a0promises made in your initial email.<\/li><li>Take advantage of your landing page white space; there is nothing wrong with advertising other services while you hold true to your original offer.<\/li><li>Customize your landing page message for a specific audience. \u00a0Create as many landing pages as needed to cover the offers in your email: remember the goal of a landing page is to provide your subscribers specific targeted information that is relevant \u00a0while increasing your conversions rates.\u00a0 (measured by the number of subscribers performing a desired action such as downloading a PDF).<\/li><li>Use the A\/B split testing concept and try different web elements within your landing pages.\u00a0 Are your list subscribers most likely to buy a CD if there is a sample of the song on the landing page or more likely to take action if there is only a picture of the artist<\/li><\/ul><p>And the benefits of creating a good landing page are invaluable as they:<\/p><ul><li>Increase open and click-through rates<\/li><li>Create more selling\/marketing opportunities<\/li><li>Define and set choices and expectations<\/li><li>Offer helpful relevant content<\/li><li>Create a positive brand experience<\/li><li>Allows self evaluation of your campaign.<\/li><\/ul><p>Remember, you want your email campaigns to work for you and be a good experience for your subscribers. Always use landing pages and create a positive atmosphere for your visitors by providing content that is relevant to your email campaign and offer them useful information so they can\u2019t wait to receive your next email. \u00a0Need help creating a landing page.\u00a0 Contact <a href=\"mailto:info@dundee.net\">info@dundee.net<\/a> for assistance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1917f80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1917f80\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f93ffd5\" data-id=\"2f93ffd5\" data-element_type=\"column\" 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weeks of planning, hours of testing and selecting just the right mix of photos, fonts and colors for your marketing campaign.\u00a0 You\u2019re excited.\u00a0 This email campaign is the one everyone has been waiting for and you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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