{"id":2754,"date":"2010-05-28T16:42:49","date_gmt":"2010-05-28T16:42:49","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2754"},"modified":"2023-04-18T20:18:39","modified_gmt":"2023-04-19T00:18:39","slug":"spring-back-from-the-big-bounce-actively-manage-your-bounces","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/spring-back-from-the-big-bounce-actively-manage-your-bounces\/","title":{"rendered":"Spring back from the Big Bounce; actively manage your bounces"},"content":{"rendered":"\t\t
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Spring back from the Big Bounce; actively manage your bounces<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tips to actively manage your bounces so you can Spring back from the Big Bounce.<\/p>

1) <\/strong>Use sanity checks<\/a>, take a moment to confirm submitted email addresses, are in fact, correct. \u00a0Verify they are technically right and are valid email addresses. \u00a0Do not assume that people will enter their correct address every time on a website subscription form. \u00a0i.e. alice@enter.aol<\/a><\/p>

2) <\/strong>Maintain a good engagement record<\/a> by identifying inactive addresses and remove them from your active mailing lists. \u00a0Inactive subscribers cannot engage your email message: if you have a habit of keeping and mailing to inactive subscriber addresses \u2013 your engagement score will be low, and consequentially a lower sender reputation will follow.<\/p>

3) <\/strong>Make it simple for your customers to update their information (i.e. replace an email address) by including a link in your mailings to their customer profile record.<\/p>

4) <\/strong>Confirm your list members, stay away from rented or purchased lists to avoid SPAM Traps<\/a>.<\/p>

5) <\/strong>Identify potential issues by reviewing the sender reports. \u00a0By using Lyris ListManager\u2122 customers with Dundee Internet email list services, receive extensive reports on their mailings and memberships. \u00a0Customers can create custom reports or view the eight built in reports categories, Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys to analyze their campaigns.<\/p>

6) <\/strong>Are you on a blacklist?\u00a0 Regularly check your reputation status and the status of your ESP with the major SPAM databases by reviewing the websites of the reporting agencies such as DNSBL.com, spamhaus.org and SpamCop. \u00a0Consider using a tool such as the Email Advisor\u2122, compatible with most list hosting services, which includes a BlackList Monitor<\/em> that analyzes all of the domains and IP addresses in the entire email message you are planning to send, including those URLs included in the content of the message.\u00a0The Email Advisor\u2122 checks more than 300 Internet blacklists so you don\u2019t have to.<\/p>

7) <\/strong>Check your content for Spammy phrases<\/a> and use subject lines<\/a> that relate to your mailings.<\/p>

8) <\/strong>Always test your messages<\/a>. Your newsletters represent you, and with opt-in newsletters, the impression you make is delivered to hundreds or hundreds of thousands with a click of a mouse. \u00a0Make sure the newsletter they see is the one you intended for them to read. Send your completed message to yourself and your staff BEFORE sending it out to your entire subscriber base.<\/p>

9) <\/strong>AND finally, recognize how your ESP handles bounce messages.\u00a0 For example, Dundee Internet\u2019s hosted list services using Lyris ListManager\u2122 parses the textual message (SMTP response text) returned from mail servers. Response messages are broken down into a number of categories, with each requiring different behavior. Here are some of the basic categories:<\/p>