{"id":2771,"date":"2010-03-10T17:08:10","date_gmt":"2010-03-10T17:08:10","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2771"},"modified":"2022-12-13T12:37:13","modified_gmt":"2022-12-13T17:37:13","slug":"is-email-deliverability-management-possible","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/is-email-deliverability-management-possible\/","title":{"rendered":"Is Email Deliverability Management possible?"},"content":{"rendered":"\t\t
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Is Email Deliverability Management possible?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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How do you Evaluate your Email Deliverability?<\/strong><\/p>

Email marketing is a proven, cost effective, easy to use, powerful marketing tool. \u00a0Marketing email newsletters \u00a0are more \u00a0popular than ever as they can be created quickly\u00a0 with colorful pictures, embedded with audio and videos,\u00a0 and\u00a0 with little effort can be\u00a0 shared among friends within social network circles: \u00a0all this and more \u00a0backed by real time results.<\/p>

For those emails not shared, or read, can you verify they actually reached their intended destination?\u00a0 Are your emails blocked from reaching your recipients in-box, never to be delivered.\u00a0 On the other hand, are they lying helpless in a Junk Mailbox, trapped by a SPAM filter waiting their turn for the deletion queue?<\/p>

Does your ESP (Email Service Provider) work on your behalf to ensure your email is delivered to the intended recipient by offering tracking and evaluation tools to assess your email deliverability?<\/p>

How do you Avoid Email Deliverability Problems? <\/strong><\/p>

Statistics show that there is a growing trend to block or discard permission-based opt-in email, typically without warning to you or your recipients.\u00a0 Legitimate emails may produce false- positive results, where a false positive is a legitimate email incorrectly identified as spam.\u00a0 Steps to take to alleviate the false-positive situation \u2013<\/p>

The sender can minimize false positives by adhering to all the \u2018best practices\u2019 for sending email:<\/p>

1.\u00a0\u00a0\u00a0\u00a0 Confirmed Opt-In
2.\u00a0\u00a0\u00a0\u00a0 Sender Policy Framework (SPF)
3.\u00a0\u00a0\u00a0\u00a0 Domain Keys
4.\u00a0\u00a0\u00a0\u00a0 Domain Keys Identified Mail (DKIM)
5.\u00a0\u00a0\u00a0\u00a0 Don\u2019t send \u2018spammy\u2019 content
6.\u00a0\u00a0\u00a0\u00a0 Remove old addresses that are not engaged (no opens, no clickthroughs, etc)
7.\u00a0\u00a0\u00a0\u00a0 Participate in feedback loops (FBL) and remove complainers
8.\u00a0\u00a0\u00a0\u00a0 Etc, etc\u2026<\/p>

False-positives are only one issue facing the Email Marketer.\u00a0 The bigger task include how to avoid and correct email deliverability problems where you are confident that the messages you send will actually arrive in the inbox and display as designed.<\/p>

Is Email Deliverability Management possible?<\/strong><\/p>

\u2018Good\u2019 email management tools provide some insight about your\u00a0 email delivery.<\/p>

\u2018Great\u2019 email management tools will:<\/p>

1.\u00a0\u00a0\u00a0\u00a0 Show you the percentage of your email marketing pieces delivered to the inbox versus the junk folder, and the percentage of those messages that are not arriving at all to anyone\u2019s folder.
2.\u00a0\u00a0\u00a0\u00a0 Reveal which ISPs are blocking your email.
3.\u00a0\u00a0\u00a0\u00a0 Inform you if your email format is all wrong because of Bad Email Design.\u00a0 You should have the capability to view your formatted email in at least 50 email clients. I.e. AOL, Outlook, Yahoo and those in-between.
4.\u00a0\u00a0\u00a0\u00a0 Alert you if your content looks \u2018spammy\u2019 to anti-spam filters by testing your messages against several types of SPAM filters.
5.\u00a0\u00a0\u00a0\u00a0 Warn you if your sending domain is listed on one of more of the hundreds of realtime blacklists lists (RBLs).
6. Highlight delivery issues at specific ISPs, such as technical difficulties with a receiving email server.
7.\u00a0\u00a0\u00a0\u00a0 Help you establish tangible benchmarks that resolve sending issue so you can achieve your email marketing goals.<\/p>

With the right set of \u2018great\u2019 email marketing tools, you can uncover and fix problems, avoid mistakes, find and analyze issues you weren\u2019t even aware of.<\/p>

Dundee Internet Services offers advanced email list marketing tools, compatible with any list hosting service, to your \u00a0improve email deliverability allowing more messages to reach their intended destination\u2013your recipient\u2019s in-box.\u00a0 Using our advanced email marketing tools, the best deliverability features are considered during the message creation process\u2013fixing deliverability issues before your marketing campaigns go out.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Is Email Deliverability Management possible? How do you Evaluate your Email Deliverability? Email marketing is a proven, cost effective, easy to use, powerful marketing tool. \u00a0Marketing email newsletters \u00a0are more \u00a0popular than ever as they can be created quickly\u00a0 with colorful pictures, embedded with audio and videos,\u00a0 and\u00a0 with little effort can be\u00a0 shared among […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[11,12,13,14,15,16,17,18,19,20,21,23],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-e-mail-management-programs","tag-e-mail-management-software","tag-e-mail-management-systems","tag-e-mail-management-tools","tag-e-mail-management-utilities","tag-e-mail-monitoring-software","tag-email-management-applications","tag-email-management-programs","tag-email-management-systems","tag-email-management-tools","tag-email-management-utilities","tag-email-monitoring-software"],"yoast_head":"\nIs Email Deliverability Management possible? 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