{"id":2780,"date":"2009-12-19T17:26:20","date_gmt":"2009-12-19T17:26:20","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=2780"},"modified":"2009-12-19T17:26:20","modified_gmt":"2009-12-19T17:26:20","slug":"email-and-engagement-is-your-email-engaged","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/email-and-engagement-is-your-email-engaged\/","title":{"rendered":"Email and Engagement \u2013 Is your email engaged?"},"content":{"rendered":"\t\t
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Email and Engagement \u2013 Is your email engaged?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Is your email engaged?<\/p>

The definition of email engagement has been debated for the past several years.\u00a0 Simply put, anytime an email is touched it is engaged.\u00a0 This includes Clicks, Opens and the movement of an email out of the Spam Folder.\u00a0 Engagement is used by some major ISP\u2019s to measure positive feedback that is based on the engaged action an email recipient performs on email they receive, for example from your email campaign .\u00a0 How engagement feedback is perceived by an ISP may become an internal benchmark that affects your email deliverability to that ISP.<\/p>

Deliverability is affected by many factors, some controllable, some out of your control.\u00a0 You may think email engagement is one of those factors out of your control, but is it?\u00a0 By definition, when an email is engaged there is a positive action taken on it by the recipient.\u00a0 It is believed that some ISP\u2019s utilize the user engagement stats to determine if your sent email messages are actually wanted by your subscribers, compared to those messages that aren\u2019t wanted or acted upon (engaged).\u00a0 With this information in hand the ISP may take adverse action on your mailings, which may include slowing down your email delivery to blocking your email altogether.\u00a0 Logically, then, the less engaged your email recipients are the more undesirable effect on your reputation.<\/p>

If you think about it, an inactive subscriber can not engage your email messages.\u00a0 If you have a habit of keeping and mailing to inactive subscriber addresses, your engagement score will be low and consequentially a lower sender reputation will follow.\u00a0 Maintain a good engagement record by identifying inactive addresses and remove them from your active mailing lists.<\/p>

Inactive addresses are bad for business!\u00a0 Consider the following:<\/p>

1.\u00a0\u00a0\u00a0\u00a0\u00a0 Most ESP\u2019s charge by the messages emailed.\u00a0 You will never benefit mailing to an inactive address,\u00a0 only\u00a0 the ESP will.<\/p>

2.\u00a0\u00a0\u00a0\u00a0\u00a0 Many savvy advertisers, considering the bottom line, now regard and value list activity, not list size.\u00a0 A smaller list with high engagement will always outshine a bigger member list with little activity.<\/p>

3.\u00a0\u00a0\u00a0\u00a0\u00a0 When your inactive addresses have received enough email from you they may report you as a Spammer; or several reports later you\u2019ll find you\u2019re blacklisted.<\/p>

4.\u00a0\u00a0\u00a0\u00a0\u00a0 The receiver ISP may label all your email as SPAM, so nothing gets delivered.<\/p>

As email list marketing advances in technology and strategy, engagement will play a major role in assessing the position of your email.\u00a0 Inactive addresses, which commonly comprise the bulk of most email marketing lists, will remain an issue.\u00a0 As part of your mailing campaign strategy employ a re-engagement campaign, which will be covered in my next Blog.\u00a0 If you have questions on Engagement or other email\u00a0 issues please drop us an email at info@dundee.net<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Email and Engagement \u2013 Is your email engaged? Is your email engaged? The definition of email engagement has been debated for the past several years.\u00a0 Simply put, anytime an email is touched it is engaged.\u00a0 This includes Clicks, Opens and the movement of an email out of the Spam Folder.\u00a0 Engagement is used by some […]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[28,29,30,31,32,33,34],"class_list":["post-2780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-advertisers","tag-email-campaign","tag-email-delivery","tag-email-messages","tag-positive-feedback","tag-subscriber","tag-subscribers"],"yoast_head":"\nEmail and Engagement \u2013 Is your email engaged? - Dundee Internet Services<\/title>\n<meta name=\"description\" content=\"Simply put, anytime an email is touched it is engaged. 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