{"id":3397,"date":"2019-11-13T16:56:21","date_gmt":"2019-11-13T16:56:21","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=3397"},"modified":"2023-04-18T20:25:15","modified_gmt":"2023-04-19T00:25:15","slug":"email-marketing-101-the-course","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/","title":{"rendered":"Email Marketing 101  THE COURSE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3397\" class=\"elementor elementor-3397\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d78592 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d78592\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e7b2951\" data-id=\"7e7b2951\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37a1a698 elementor-widget elementor-widget-heading\" data-id=\"37a1a698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Marketing 101 THE COURSE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea2340 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea2340\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34887658\" data-id=\"34887658\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eec8775 elementor-widget elementor-widget-text-editor\" data-id=\"4eec8775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>I\u2019m amazed having been in the email marketing business for over 22+ years, that there are Email Marketing College courses, like Email Marketing 101, available which seem so second nature to me. \u00a0It didn\u2019t\u2019 take long for email marketing to become the class to take as part of the curriculum for some Marketing Degrees.\u00a0 In fact, email marketing has grown so much in popularly and use, it\u2019s turned into a big industry<\/p>\n<p><\/p>\n<p><\/p>\n<p class=\"has-text-align-left\">In the early days, before it was sanctioned as big business and a must-have marketing course, my late husband and I were guest speakers for several semesters at Eastern Michigan University, specifically for the marketing majors.\u00a0 We would lecture on the good and bad elements of email marketing, how it\u2019s done, why it works, security, what is the cost and so on. \u00a0Since that time all the essentials of email marketing haven\u2019t changed.\u00a0 However, people did get smarter about DNS, SPAM filters and IP addresses. ESP\u2019s (Email Sevice Providers) may have added some spiffy marketing tools and we are told that email marketing is the best way to grow and maintain your small business, but the medium, email remains unchanged. \u00a0\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-image is-style-circle-mask\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" class=\"wp-image-3428\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/11\/teletype.jpg\" alt=\"A picture of the board game Careers\" width=\"191\" height=\"159\" \/><\/figure>\n<\/div>\n<p><\/p>\n<p><\/p>\n<p>Yes, the medium is the same and so are the essentials of email marketing, the elements that I continue to cover in my <a href=\"https:\/\/mailinglistservices.com\/blog\/\">100+ blogs <\/a>offered online on our mailinglistservices.com website.\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p>Although email is the same, email delivery programs themselves have changed, some in appearance, ease of use, specialties, and pricing.\u00a0 However they are all designed to do the same thing, ( some are better than others some are worse), deliver the email to the inbox and get it opened.<\/p>\n<p><\/p>\n<p><\/p>\n<p>My plan with this blog was to write about email marketing basics and inbox delivery.\u00a0 There are so many blogs on that subject and most of it is repetitive, so I decided to create my own syllabus for Email Marketing 101 if I were to teach the course.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>INTRODUCTORY COURSE EMAIL MARKETING 101<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p><strong>Course Title<\/strong>: EMAIL MARKETING 101<br \/>Every 4<sup>th<\/sup> Semester starting January 2020<br \/><strong>Course ID<\/strong>: 110819<br \/><strong>Instructor:<\/strong> Ms. Patricia K Rountree ESP and Marketing Specialist<br \/><strong>Location<\/strong>: Online<br \/><strong>Contact information<\/strong>: Dundee Internet Services, 24\/7, <a href=\"mailto:info@dundee.net\">info@dundee.net<\/a>, 734-529-5331<\/p>\n<p><\/p>\n<p><\/p>\n<p>This course will define email marketing and the benefits of using email as a marketing tool.\u00a0 It will teach you how to develop an email marketing plan to increase your business with full control and analysis of your marketing efforts. \u00a0The course will cover the difference between email marketing, past, present, and future and compare it to the more traditional types of marketing, such as TV and print ads.<\/p>\n<p><\/p>\n<p><\/p>\n<p>The student will walk through the exercise of creating content for a specific audience with transactional email responses.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"has-text-align-left wp-block-heading\">Students taking this course will have the tools to begin a career in email marketing as they learn how to:<\/h3>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img decoding=\"async\" class=\"wp-image-3426\" src=\"https:\/\/mailinglistservices.com\/wp-content\/uploads\/2019\/11\/careers.gif\" alt=\"A picture of the board game Careers\" \/><\/figure>\n<\/div>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Collect email addresses in an acceptable way<\/li>\n<li>Use opted-in and double opted-in memberships<\/li>\n<li>Personalize messages<\/li>\n<li>Include CTA&#8217;s (Call to Action) in their content<\/li>\n<li>Promote brand awareness<\/li>\n<li>Generate revenue with referrals<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">They will develop the skill of creating an email that is<\/h3>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Delivered<\/li>\n<li>Engaging to the subscriber<\/li>\n<li>Opened<\/li>\n<li>And be able to analysis a mailing, its success rate, make appropriate changes, test, email, and analysis again<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">Prerequisites:<\/h3>\n<p><\/p>\n<p><\/p>\n<p>None, this is a first-year course<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">Materials:<\/h3>\n<p><\/p>\n<p><\/p>\n<p>This course is taught exclusively online, white papers, labs and webinar lecturers. <br \/>Assignments are all researchable on the Internet.<br \/>All testing and email distribution will be done on the Lyris ListManager platform. \u00a0Each student will have an online account with Lyris ListManager and access to the online help manual and the 24\/7 help desk.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">At the conclusion of this course<\/h3>\n<p><\/p>\n<p><\/p>\n<p>You will have a working knowledge of email marketing.\u00a0 You will be proficient in content creation, testing, segmentation and understand the <a href=\"https:\/\/mailinglistservices.com\/email\/\">delivery process of your email message<\/a> from start to finish. \u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>COURSES<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/mailinglistservices.com\/best-email-marketing-solution-for-your-small-business\/\">Understanding Email Marketing<\/a><\/h3>\n<p><\/p>\n<p><\/p>\n<p>We will define email marketing, and answer questions such as<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>What are the parts of an email campaign<\/li>\n<li>How is an email marketing strategy useful in business<\/li>\n<li>How are traditional marketing channels currently used in comparison to Email campaigns?<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">List management and segmentation<\/h3>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>How to collect list names<\/li>\n<li>Why<a href=\"https:\/\/mailinglistservices.com\/confirmed-opted-in-email-addresses-more-valuable-than-the-likes-on-your-fb-page\/\"> opted in<\/a><\/li>\n<li>What can you do with <a href=\"https:\/\/mailinglistservices.com\/using-demographics\/\">demographics<\/a><\/li>\n<li>How to segment a list<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">Email Design<\/h3>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>The importance of design<\/li>\n<li><a href=\"https:\/\/mailinglistservices.com\/using-templates\/\">Templates<\/a> or HTML<\/li>\n<li>FONTS and Color<\/li>\n<li>Images and links<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">Content writing<\/h3>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>How to write <a href=\"https:\/\/mailinglistservices.com\/email-marketing-content-that-begs-to-be-read\/\">good content<\/a><\/li>\n<li>A brief discourse on <a href=\"https:\/\/mailinglistservices.com\/subject-line-science\/\">Subject Lines<\/a><\/li>\n<li><a href=\"https:\/\/mailinglistservices.com\/transactional-emails-this-ones-for-you\/\">Transactional<\/a> and Transitional email<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">How to Deliver the right message<\/h3>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mailinglistservices.com\/you-can-be-a-drip-with-email-marketing\/\">How to send the right message to the right person at the right time<\/a><\/li>\n<li>Autoresponders<\/li>\n<li>A discussion on CTA (Call to Action)<\/li>\n<li><a href=\"https:\/\/mailinglistservices.com\/can-you-really-trust-email-a-b-tests\/\">A\/B Testing<\/a> \u00a0<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">Email Deliverability <strong>\u00a0<\/strong><\/h3>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Throttling<\/li>\n<li>The shared and dedicated IP address<\/li>\n<li>What is a<a href=\"https:\/\/mailinglistservices.com\/easy-way-to-stop-your-mailings-spam-trap\/\"> Blacklist<\/a><\/li>\n<li>What is a SPAM trap<\/li>\n<li>ESPs expectations \u00a0<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">Analyzing your Email Campaign<\/h3>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>What do all those report numbers mean<\/li>\n<li>From <a href=\"https:\/\/mailinglistservices.com\/do-not-be-hard-on-your-soft-email-bounces\/\">Bounces<\/a> to Opens<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h3 class=\"wp-block-heading\">The final<\/h3>\n<p><\/p>\n<p><\/p>\n<p>Each student will create an online website sign-up script (URL and passwords will be supplied) Each student will join the list of each other student so there will be a full list membership of the class for each individual student\u2019s newsletter. \u00a0\u00a0How you opted in your list member is up to you.\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p>Students will be evaluated on deliverability, analysis of their email campaign, for example, explain the cause of a bounce (if any) and the type. Other students will critique the newsletter received, and on a scale, grade the content, color, font, subject line, and images.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>This course is $200 a person, it runs for\u00a0 7 weeks, class size is limited to 25. <\/strong> <strong>What do you think?\u00a0 Would<br \/>you sign up?<\/strong><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email Marketing 101 THE COURSE I\u2019m amazed having been in the email marketing business for over 22+ years, that there are Email Marketing College courses, like Email Marketing 101, available which seem so second nature to me. \u00a0It didn\u2019t\u2019 take long for email marketing to become the class to take as part of the curriculum [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[501,502,503,282,504],"class_list":["post-3397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-courses","tag-email-marketer-career","tag-email-marketing-101","tag-spam","tag-throttle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing 101 THE COURSE<\/title>\n<meta name=\"description\" content=\"Email Marketing 101 will define email marketing and the benefits of using email as a marketing tool. It will teach you how to develop an email marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing 101\" \/>\n<meta property=\"og:description\" content=\"My plan with this blog was to write about email marketing basics and inbox delivery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/\" \/>\n<meta property=\"og:site_name\" content=\"Dundee Internet Services\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DundeeInternet\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-13T16:56:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-19T00:25:15+00:00\" \/>\n<meta name=\"author\" content=\"Pat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Email Marketing 101\" \/>\n<meta name=\"twitter:description\" content=\"My plan with this blog was to write about email marketing basics and inbox delivery.\" \/>\n<meta name=\"twitter:creator\" content=\"@dundee_internet\" \/>\n<meta name=\"twitter:site\" content=\"@dundee_internet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/\"},\"author\":{\"name\":\"Pat\",\"@id\":\"https:\\\/\\\/dundee.net\\\/#\\\/schema\\\/person\\\/e67bc854166ac402d403be8c1b117da2\"},\"headline\":\"Email Marketing 101 THE COURSE\",\"datePublished\":\"2019-11-13T16:56:21+00:00\",\"dateModified\":\"2023-04-19T00:25:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/\"},\"wordCount\":921,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Courses\",\"email marketer career\",\"Email Marketing 101\",\"SPAM\",\"Throttle\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/\",\"url\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/\",\"name\":\"Email Marketing 101 THE COURSE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2019-11-13T16:56:21+00:00\",\"dateModified\":\"2023-04-19T00:25:15+00:00\",\"description\":\"Email Marketing 101 will define email marketing and the benefits of using email as a marketing tool. It will teach you how to develop an email marketing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dundee.net\\\/index.php\\\/email-marketing-101-the-course\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/dundee.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing 101 THE COURSE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dundee.net\\\/#website\",\"url\":\"https:\\\/\\\/dundee.net\\\/\",\"name\":\"Dundee Internet Services\",\"description\":\"Family Owned and Operated\",\"publisher\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dundee.net\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dundee.net\\\/#organization\",\"name\":\"Dundee Internet Services\",\"url\":\"https:\\\/\\\/dundee.net\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/dundee.net\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dundee.net\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/dundee-net-logo.gif\",\"contentUrl\":\"https:\\\/\\\/dundee.net\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/dundee-net-logo.gif\",\"width\":233,\"height\":80,\"caption\":\"Dundee Internet Services\"},\"image\":{\"@id\":\"https:\\\/\\\/dundee.net\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DundeeInternet\",\"https:\\\/\\\/x.com\\\/dundee_internet\",\"https:\\\/\\\/www.pinterest.com\\\/dundeemail\\\/\",\"https:\\\/\\\/www.instagram.com\\\/dundeeinternetservicesinc\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dundee.net\\\/#\\\/schema\\\/person\\\/e67bc854166ac402d403be8c1b117da2\",\"name\":\"Pat\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g\",\"caption\":\"Pat\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Marketing 101 THE COURSE","description":"Email Marketing 101 will define email marketing and the benefits of using email as a marketing tool. It will teach you how to develop an email marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/","og_locale":"en_US","og_type":"article","og_title":"Email Marketing 101","og_description":"My plan with this blog was to write about email marketing basics and inbox delivery.","og_url":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/","og_site_name":"Dundee Internet Services","article_publisher":"https:\/\/www.facebook.com\/DundeeInternet","article_published_time":"2019-11-13T16:56:21+00:00","article_modified_time":"2023-04-19T00:25:15+00:00","author":"Pat","twitter_card":"summary_large_image","twitter_title":"Email Marketing 101","twitter_description":"My plan with this blog was to write about email marketing basics and inbox delivery.","twitter_creator":"@dundee_internet","twitter_site":"@dundee_internet","twitter_misc":{"Written by":"Pat","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/#article","isPartOf":{"@id":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/"},"author":{"name":"Pat","@id":"https:\/\/dundee.net\/#\/schema\/person\/e67bc854166ac402d403be8c1b117da2"},"headline":"Email Marketing 101 THE COURSE","datePublished":"2019-11-13T16:56:21+00:00","dateModified":"2023-04-19T00:25:15+00:00","mainEntityOfPage":{"@id":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/"},"wordCount":921,"commentCount":0,"publisher":{"@id":"https:\/\/dundee.net\/#organization"},"image":{"@id":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/#primaryimage"},"thumbnailUrl":"","keywords":["Courses","email marketer career","Email Marketing 101","SPAM","Throttle"],"articleSection":["Email Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/","url":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/","name":"Email Marketing 101 THE COURSE","isPartOf":{"@id":"https:\/\/dundee.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/#primaryimage"},"image":{"@id":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/#primaryimage"},"thumbnailUrl":"","datePublished":"2019-11-13T16:56:21+00:00","dateModified":"2023-04-19T00:25:15+00:00","description":"Email Marketing 101 will define email marketing and the benefits of using email as a marketing tool. It will teach you how to develop an email marketing","breadcrumb":{"@id":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/dundee.net\/index.php\/email-marketing-101-the-course\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dundee.net\/"},{"@type":"ListItem","position":2,"name":"Email Marketing 101 THE COURSE"}]},{"@type":"WebSite","@id":"https:\/\/dundee.net\/#website","url":"https:\/\/dundee.net\/","name":"Dundee Internet Services","description":"Family Owned and Operated","publisher":{"@id":"https:\/\/dundee.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dundee.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dundee.net\/#organization","name":"Dundee Internet Services","url":"https:\/\/dundee.net\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dundee.net\/#\/schema\/logo\/image\/","url":"https:\/\/dundee.net\/wp-content\/uploads\/2019\/12\/dundee-net-logo.gif","contentUrl":"https:\/\/dundee.net\/wp-content\/uploads\/2019\/12\/dundee-net-logo.gif","width":233,"height":80,"caption":"Dundee Internet Services"},"image":{"@id":"https:\/\/dundee.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DundeeInternet","https:\/\/x.com\/dundee_internet","https:\/\/www.pinterest.com\/dundeemail\/","https:\/\/www.instagram.com\/dundeeinternetservicesinc\/"]},{"@type":"Person","@id":"https:\/\/dundee.net\/#\/schema\/person\/e67bc854166ac402d403be8c1b117da2","name":"Pat","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6bf7e7d5d0e5436d83078b7a342a9b53f87f1ff3eba92214dd15b77d81b04d48?s=96&d=mm&r=g","caption":"Pat"}}]}},"_links":{"self":[{"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/posts\/3397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/comments?post=3397"}],"version-history":[{"count":1,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/posts\/3397\/revisions"}],"predecessor-version":[{"id":4702,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/posts\/3397\/revisions\/4702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dundee.net\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/media?parent=3397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/categories?post=3397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dundee.net\/index.php\/wp-json\/wp\/v2\/tags?post=3397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}